Brand Licensing Europe

Brands at BLE 2022

Just some of the Brand & Lifestyle exhibitors this year.

Licensing Management International (LMI)

announce they are “pleased to be exhibiting at BLE this year on stand A118. After what has been an ‘interesting’ couple of years for everyone, and the industry as a whole we are really looking forward to getting back to the show floor and meeting ‘face to face’ with new and existing licensees.” The company specialises in licensing classic brands and portfolios on a global basis and continues to represent British Motor Heritage for the classic car marques including Austin, Austin-Healey, Morris, MG and Wolseley. BSA have now commenced distribution of a new Gold Star bike designed in Birmingham the home of the original BSA motorcycles. Recent classic properties now represented by LMI include Benny Hill,The Carry On movies, The Rubbish World Of Dave Spud, The Little Prince and Laurel & Hardy. Also Tarzan, Zorro, with a plethora of new movies and TV shows planned along with Highclere Castle and the Shakespeare Birthplace Trust are also part of the LMI portfolio. LMI will be featuring new products licensed by International Space Archives and hosting existing and potential licensees as well as its network of international agents. BLE 2022 coincides with the celebration of Art Ask Agency’s 20th anniversary as an independent brand licensing agency. Remaining focused on partnerships with The Frida Kahlo Corporation, Anne Stokes, Collection, Brandalised, Pets Rock and some others for different territories, the agency has also welcomed newcomer the Spanish fashion designer Custo Barcelona. With over 40 years

of presence at international cat walks and with a very distinct design style, the Custo brand can reach well beyond apparel, into home decor, gifting, jewelry, fragrance and many other categories. Recently the agency has increased the number of DTR agreements in different territories.

The Point.1888 matches brands with retailers and manufacturers to create powerful new products with purpose that boost revenue and brand affiliation. The brand agency creates products and partnerships that do what’s best for brands, manufacturers, retailers, and consumers across every category. The client list includes: Abbey Road, Barratt, Battersea Dogs & Cats Home, Ben Eine, Blippi, British & Irish Lions, Clean Kitchen Club, Cocomelon, Cozmo & Friends, Emily Burningham, Flip Out, Hackney Dave, I Like Birds, Jimbobart, Little Angel, MissPrint, Moomin, Moonbug Entertainment, Moulin Rouge, Mumsnet, Official Charts Company, Percy The Park Keeper, Rachel Ellen Design, Samaritans, Sindy, St Andrews Links, Star Stable, Super Sema, Team GB, The Raccoons, The Repair Shop, Toad & Friends, Tom Gates & Williams Racing. Story.1888 also offers creative & marketing services, whilst Spotlight.1888 offers retail services & consultancy within the licensing industry, creating a true full service offering under True Purpose Enterprises.

Kirsty Guthrie of KJG Ltd, and Maggy Harris of BlueSkye Licensing, who operate as a hybrid licensing sales agency, are readying for their return to Brand Licensing Europe where they will form part of The Independents’ Lounge on stand B245. The BLE spotlight for the duo showcases their wide portfolio of well-established and successful brands covering a range of categories from preschool to food, movie icons to Kawaii, and authors to art. On behalf of Pink Key Licensing, the pair will

be focusing on iconic food and drink brands, including Kellogg’s, Pringles, SLUSH PUPPiE, Peperami, Quorn, Vimto, Bel Brands (including Laughing Cow and Babybel), and Pan Am’s vintage archive. For personality brands, the stand will play host to movie icon Charlie Chaplin, as well as celebrated genius, Einstein, both on behalf of Ben Group Inc. From the small screen,

and for a younger audience, will be popular preschool property, True and the Rainbow Kingdom, specified categories for dino lovers with Gigantosaurus, and brand new superhero animation, Petronix Defenders, on behalf of bRand-Ward. On behalf of Sagoo Brands, the pair will be showcasing gen Z favourite Kawaii brand, Rilakkuma, as well as the iconic Emily the Strange brand from Rob Reger. The globally renowned cultural institution of the Frank Lloyd Wright Foundation, focuses on developing the Frank Lloyd Wright design legacy, and will join Kirsty and Maggie’s stand at BLE. Frank’s century old inspiration for living sustainably through truly brilliant architecture, home and garden design, is as relevant today as it was during his lifetime. Joining the stand fresh from its shortlisted nomination in the prestigious Henries awards, is Snowtap, a beautiful and witty artwork brand, which draws inspiration from the natural world and features animals with quirky captions in a perfect partnership. Last but by no means least, the international bestselling book brand by author Tim Marshall, is Prisoners of Geography, published by Elliott & Thompson.

The award-winning licensing programme of the V&A (Victoria and Albert Museum, London) offers an almost infinite source of design inspiration. As the world’s leading museum of art, design and performance, we hold over two million objects and house 17 of the UK’s national collections, showcasing artefacts of intricate craft and remarkable innovation from around the world. The V&A’s brand is recognised globally as a powerful endorsement of craftsmanship and excellence in design. Their experienced licensing team provides a tailor-made research service and they support all their licensees through the design process to create beautiful ranges for the contemporary market, authenticated by the compelling stories from their rich archives. This well-established licensing programme operates worldwide, with product categories including homeware, apparel, jewellery, accessories, stationery and crafting.

Royal Museums Greenwich is comprised of the National Maritime Museum, Royal Observatory, the Cutty Sark and the Queen’s House, all located within the UNESCO World Heritage Site of Greenwich, London and is the place to discover sea and space exploration, pioneering architecture, art and British history.

Lisle Licensing is back at BLE 2022 with a client portfolio which will showcase its successes in IP sectors for which it is already renowned such as gaming and preschool brands, but also its growth in lifestyle, art & design, as well as family brands. Tetris, the original gaming brand which will be celebrating its 40th anniversary in 2024 is a key focus in creating aspirational licensing opportunities.

The leading lifestyle duo, Style Sisters, will be at BLE promoting their new licensing ranges and Lisle will be looking to expand this into new categories for 2023 that build upon the continued brand growth of the last 18months including kitchenware, wallpaper & paints. Art-design brand Kate Smith Company will be heading to the UK and attending BLE for the first time following their sell-out success at retail in 2021 and so far in 2022; the very personable Kate Smith is excited to engage with potential licensees alongside Francesca Lisle and build upon the successes with Moonpig, Hallmark and Carousel. Newcomers to the portfolio: artist Lucia Heffernan, Happy Nappers, EX GB Olympian surfer Laura Crane and mumpreneur Lillie Farrow who will launch her brand Lil’s Kitchen are also a strong focus at BLE.

The Imperial War Museum’s collections contain 93,938 works of art, 26,716 collections of documents, More than 25,000 hours of film, 149,771 objects, 34,529 sound recordings and Approximately 11 million photographs. As the authority on modern day conflict they add context to any project. Working with the Imperial War Museums not only comes with access to their extensive collection but also curatorial support from their experts.

Tempting Brands is the worldwide brand owner for ROUTE 66, Marie-Antoinette, and Hi Puppy for apparel, accessories, stationery, and many other product categories. The instantly recognisable ROUTE 66 is a US lifestyle property boasting a wide range of licensees, with more than 750 products, available in multiple countries. The brand has a strong UK fashion presence with partners Brand Alliance and Bulldog and is now extending the licensing campaign with partners in ancillary categories for the legendary highway which once linked Chicago to the American West.

ROUTE 66 is recognised around the world and offers its licensing partners a wealth of resources. Designs include over 360 original, iconic artworks, and over 125 photos under the ROUTE 66 Style Guide, giving the vintage, adventurous feel that the brand inspires.

Iconix International is the world’s premier brand management company and owner of a diversified portfolio of strong global consumer brands across fashion, sports, and home. Iconix specializes in marketing, merchandising and licensing its brand portfolio and has over 1,100 licenses with leading retailers and manufacturers worldwide that sell across various distribution channels from the mass tier to the mid market. Iconix Europe brings the Iconix International portfolio to the European market.

First established in 2008 in Hong Kong, Global Trademark Licensing Ltd (GTL) has grown to become a leading global licensing agency with seven offices located in the US, UK, Singapore, Hong Kong, China and the Philippines. As early pioneers in the Chinese market and with deep roots across Asian territories, GTL now ranks as one of Asia’s top five agencies, as well as being a top 15 licensing agency globally. GTL’s team of experts brings over 140 years of combined licensing experience across all major categories and a vast array of leading brands.

Metrostar will be showcasing a number of food brands for the first time, in person, at Brand Licensing Europe 2022. These include Kraft Heinz favourites such as Heinz Tomato Ketchup, HP Sauce, Heinz Beanz, Lea & Perrins and Heinz Tomato Soup. The agency is also excited to welcome Lucozade Energy, Lucozade Sport and Ribena from Suntory to the Metrostar portfolio.

Another big feature of BLE22 for Metrostar is Elmer35; the launch of Elmer the Patchwork Elephant’s 35th anniversary licensing programme. The agency will be showcasing new assets, announcing new partners and brand events – and anticipating a personal appearance from Elmer himself! Finally, Metrostar is delighted to be able to welcome to BLE its international agents and partners working on The Jockey Club and Grand National brands. There are exciting new developments in this heritage lifestyle programme and the agency is looking forward to announcing these and celebrating them together. Pink Key Licensing specialises in the development of licensing programmes for brands with the objective of appointing licensees who manufacture high quality products and have the ability to reach broad distribution. We have developed successful programmes for Kellogg Vintage, Pringles, SLUSH PUPPiE, Pan Am and Jane Asher.

“We will be a team of devils. Our colours will be red like fire and black to invoke fear in our opponents!” These were the words that Herbert Kilpin used as he founded AC Milan on 16 December 1899. Just a year and a half later, the Rossoneri became the champions of Italy for the first time after beating Genoa 3-0 at Ponte Carrega on 5 May 1901. The first celebration took place at AC Milan’s first head-

quarters, the Fiaschetteria Toscana on Via Berchet in Milan, in 1899. Words, places and dates that gave rise to the Rossoneri’s glorious history. This is a Club that has contributed hugely to the world of football, so much so that AC Milan held the most international titles recognised by FIFA from December 2007 to February 2014. The Rossoneri’s history is now the stuff of legend, as are the men who have helped to write it – be they presidents, coaches or footballers.

Caroline Mickler Limited will bring a range of brands that underline the diversity and originality of its portfolio. They include The Beatles, Yellow Submarine, Stanley Kubrick’s iconic films The Shining, A Clockwork Orange, Full Metal Jacket, and 2001: A Space Odyssey, The Masked Singer™ and The Masked Dancer, Fifty Shades of Grey,

Horrid Henry, Toxic Waste Hazardously Sour Candy and the latest Caroline Mickler Limited signing, Molang, the kawaii digital sensation – and a brand very much for our time.

In six years Chefclub has established itself as a leading food entertainment brand and content creator for families, generating a whopping 2.5 billion monthly views, and 100 million subscribers. With half of its followers in the US and UK - Chefclub is thrilled to exhibit at BLE for the first time! Since founders Thomas, Axel and Jonathan Lang made Chefclub’s first croque-monsieur video in their kitchen – they have come a long way: three Digital Brand of the Year Awards (France, Germany); partnerships with PLUTO TV (US, LatAm, Spain, UK, France) and Samsung TV France; animation series in development; content on proprietary, FAST and Social platforms worldwide; 700,000+ cookbooks and 250,000 cooking kits sold; and a 50-piece TEFAL cookery range. Chefclub’s mission is to bring families together in the kitchen, empower children to cook at a much earlier age, promote the nutritional and mental health benefits of good eating habits, and provide new and unique platforms for the universal enjoyment of food. At BLE, Chefclub is excited to meet new partners to share the incredible success it has had in France in markets where fans are already poised and waiting to further enjoy this unique brand.

Edutainment Licensing has announced new licensees for the NSPCC’s Pantosaurus licensing programme. Specialist apparel licensee, Poetic Brands have partnered for a wide variety of clothing, including kids daywear, nightwear and swim-

wear. Cause-related marketing pioneers Louis Kennedy have partnered for Pantosaurus plush with sound chip featuring the PANTS theme song for the promotional category.In the digital category the Pantosaurus and the Power of Pants ebook can now be found on Pickatale, a leading mobile audiobook and storybook app for children aged 0–12. The new Read Aloud video featuring Actor and NSPCC Ambassador for Childline Natalie Dormer, has been licensed by digital content agency Little Dot Studios for their own YouTube channel Wizz. The NSPCC’s Talk PANTS campaign, featuring friendly dinosaur Pantosaurus, helps parents have simple conversations with their children to help keep them safe.

TSBA is an independent brand licensing agency in the UK, managing some of the world’s most iconic brands. They provide a range of brand licensing services covering licensing strategies, collaboration, brand extension, licensee acquisition, product design, asset management and style guide creation while delivering a financial return. We also offer advice, account management and brand strategy to ensure the new products and services generated from the licensing programmes are authentic and truly carry the brand’s DNA.

This promises to be a busy BLE for the Motul campaign. Since the campaign formally launched just over a year ago, it has attracted a number of major licensees across a range of categories. They include Sunrich Toys & Hobby, which designs and manufactures the highest-quality scale model cars for the global hobby market; Fire Design for fire extinguishers; and, most recently, Depancel, the celebrated watchmaking brand for the Pista 24 MOTUL Edition, a feature-rich motor-sport-themed watch. Motul has also appointed a global licensing agent, ASPIRE by WildBrain CPLG, as well as agents for Japan, South Korea, Australia and New Zealand. At BLE Motul will be highlighting its impressive first year as a lifestyle brand and discussing plans to build on this success with growth throughout 2023.