Total Licensing Winter 21

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TOTAL LICENSING Bros. In doing so, we will cover design, marketing and production, to the web presence on our Spreadshirt marketplace, as well as on Amazon and eBay - according to our 360-degree approach,” explains Ann-Katrin Hager, Head of Licensing Europe of Spread Group. This licensing deal will make Warner Bros. will one of Spread Group’s largest partners. It will offer over 1,000 Warner designs on the Spreadshirt marketplaces in the UK, USA, Canada and Australia as well as 1,500 item positions on Amazon.com. www.spreadgroup.com For 2021, Danilo will be adding the following licenses to their extensive brand portfolio: Coco Melon - a combination of fun, colourful animation and classic nursery rhymes and kids songs. They have the no.1 kids YouTube channel in the world which has 98 million subscribers. Aimed at boys and girls aged 1 to 4 years, we are excited to launch

a brand new range of official Coca Melon greetings cards, wrap and bags in 2021. Super Mario - a renowned, classic video game first launched in 1985 by Nintendo. Celebrating the 34th anniversary in 2020, over 300 million games have been sold since launch. Targeted at kids aged 6 to 12 years and families, Danilo will be creating an official range of Super Mario greetings cards, wrap, bags and calendars in 2021. Animal Crossing - a social simulation video game which first launched in 2001 but has become a massive success since March 2020.With a primary audience of kids aged 6 to 12 years, a

brand new official range of Animal Crossing greetings cards, wrap, bags, calendars and diaries is coming in 2021. Animal Planet - the TV channel owned and broadcast by the Discovery Channel. Animal Planet enjoys an 81% global brand awareness level, with 60% of 4-11 year olds watching it with adults. As a show linked to sustainability, Danilo are delighted that next year will see a brand new greetings card, gift wrap, bag and calendar range for this popular brand. Mr Men and Little Miss - The brand celebrates its 50th Anniversary in 2021, and Danilo will be launching a new official range of greetings cards based on the strong nostalgic appeal for adults who remember the books & tv. The range will also include Gift Wrap, Bags, Calendars and Diaries. Elmer the Patchwork Elephant - Elmer remains one of the most iconic and widely read children’s book series of all time, selling over 10 million copies worldwide since it was first

Licensee Lookbook

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Articles inside

China - growing licensing business

5min
pages 88-89

The Licensing International Page

3min
pages 92-93

The colorful world of KissBoBo

2min
pages 86-87

BrainBase - an interview

4min
page 85

Saudi Arabia - facts and figures

6min
pages 83-84

Spotlight on the Middle East

1min
page 82

A Covid-19 Cinema success

4min
page 80

Walking the innovation tightrope

4min
page 81

Chef Club - Fun in the kitchen

5min
pages 78-79

Sustainability - rethinking how to do business

5min
pages 76-77

The fast-moving Video games market

14min
pages 71-74

Focus on Canada

15min
pages 65-70

Russia

2min
page 64

Resilience of the Toy Industry

8min
pages 60-63

MGM - what the future holds

2min
page 59

Kidscreen Summit Virtual - a preview

10min
pages 56-58

Spotlight on Nordic licensing

14min
pages 50-55

Anderson Entertainment - like father like son

7min
pages 48-49

What’s happening in the marketplace

18min
pages 38-43

El Ocho signs new brands

3min
page 21

ViacomCBS - Cover Story

15min
pages 22-25

Global news

25min
pages 8-17

King Features - an overview

13min
pages 18-20

The View from Peter Holly

3min
page 36

Licensee Lookbook

18min
pages 27-35

Brand engagement versus novelty value

4min
page 37

Critical Role - leading digital media

3min
page 26
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