What started as an earworm we couldn’t shake has grown into a true pop culture phenomenon.
Baby Shark children’s footwear line including sneakers, slippers, and rain boots for back-toschool 2020 in Europe and the Middle East and Lexibook announced an exciting range of children’s electronics inspired by the iconic Baby Shark brand launching in France in 2021.
Baby Shark launched on YouTube in November 2015 and took the world by storm, amassing more than 7 billion views and becoming the most-watched video in the platform’s history. Swimming from YouTube onto Nick Jr, Baby Shark’s Big Show! made its first debut this past holiday season with the premiere of Baby Shark’s Big Fishmas Special! The brand new animated series based on the pop culture phenomenon will officially roll-out across Nickelodeon’s preschool platforms starting with the U.S. premiere in Spring 2021. Following the U.S. launch, the series will roll out on Nickelodeon and Nick Jr. channels internationally. Co-produced by Nickelodeon Animation Studio and SmartStudy, the global entertainment company behind the beloved children’s brand Pinkfong, the 2D-animated series (26 half-hour episodes), will follow Baby Shark and his best friend William as they journey on fun-filled comedic adventures in their community of Carnivore Cove, meet new friends and sing original catchy tunes along the way. The Baby Shark consumer products program has taken retail by storm under the direction of ViacomCBS Consumer Products, with Baby Shark named a top five new brand in the global market by NPD in March 2020. In 2020, master toy partner WowWee continued to expand its successful Baby Shark line using proprietary technology to inspire new ways to learn and play with everybody’s favorite shark. Their Baby Shark Dancing DJ toy exceeded all retail expectations this year. An ocean of new categories
Baby Shark has been the recipient of numerous industry accolades, with the property named License of the Year and the Pinkfong Baby Shark Song Puppets by WowWee named Plush of the Year at the 2020 Toy of the Year Awards. The WowWee Song Puppet was also honored with the 2020 National Parenting Product Award. The property has once again been nominated for License of the Year in the upcoming 2021 Toy of the Year Awards.
rolled out in 2020 including apparel, backpacks, mac & cheese, cereal, toothbrushes and bandaids, with additional expansion in 2021 including sippy cups, party supplies and more! Products based on the new series’ look and characters will hit retail shelves in Fall 2021 starting with an all new toy line from WowWee. New licensing deals announced for the property in recent months include CandyRific, who announced a line of Pinkfong Baby Shark Light & Sound Wands, its first novelty item filled with Jelly Belly Candy Co. organic jelly beans. In addition, Kellogg’s launched Baby Shark Froot Loops cereal in South Africa and Sambro International Ltd announced an exciting range of children’s Arts & Craft, Novelty and Outdoor products for the iconic Baby Shark brand in the UK. Hitting shelves in spring 2021, the range will include painting sets, doughs and inflatable play products. On the apparel side, Leomil launched a new
The original “Baby Shark Dance” video is now the #1 most-watched video of all time on YouTube! With music, characters, story and dance all combined together, the song recorded a 20-week-streak on the Billboard Hot 100 and spawned a viral phenomenon #BabySharkChallenge, generating over one million cover videos around the globe. Baby Shark single received RIAA Diamond certification (11x Platinums) for selling over 11 million records in the US. This recognition makes Baby Shark the only children’s song in history to be certified Diamond, and also one of the only 41 Diamond singles alongside best-selling artists such as Ed Sheeran and Lady Gaga. The song also has been recognized as BRIT certified 2x Platinum. Baby Shark’s Big Fishmas Special, the holiday episode of Baby Shark’s Big Show!, premiered in the U.S. on Nickelodeon Dec. 11, 2020, and ranked as the top telecast of the week with K2-5 (excluding sports), citing data by Nielsen Media Research.
