Total Licensing Australia 2022

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March 2022

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March 2022 Co-Publisher Editor-in-Chief Francesca Ash Co-Publisher Jerry Wooldridge Editorial Director/ Editor Rebecca Ash Office Manager Helen Bowerman Subscriptions and Circulation

Total Licensing Australia is published as a special issue of Total Licensing magazine.

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News from the market ....................................................... 5 Cancer Council of Australia................................................. 6 Warner Bros Consumer Products...................................... 7 Merchantwise Minecraft..........................................................................10 Sonic the Hedgehog......................................................12 XBox..................................................................................14 Halo...................................................................................16 Activision Blizzard..........................................................18 Emoji.................................................................................22 Pac Man...........................................................................22 Sony Pictures...................................................................24 Miraculous.......................................................................28 The Gruffalo....................................................................30 Kiri and Lou.....................................................................30 Elf on The Shelf...............................................................31 May Gibbs........................................................................31 Blinky Bill..........................................................................35 Original Stormtrooper...................................................37

The Beatles......................................................................37 Pink Floyd.........................................................................38 Manhead Merch............................................................38 Easy Partners..................................................................38 Cover Story: ViacomCBS/Paramount Pre-School Powerhouses...............................................40 Multi-Generational Icons..............................................41 Star Trek Universe and Prodigy..................................43 Adult and Superfans......................................................44 Spotlight on Haven Global................................................46 Blue Chip Brands Gear Up in 2022...............................48 Bluey’s House listed on Airbnb - Interview....................49 The Expanding World of Vlad & Niki.............................52 Promoting Innovation in Toys and Games.....................56 The Australian Toy, Hobby & Licensing Fair Toy Fair goes digital ......................................................59 Exhibitor list ...................................................................59 What’s on show ............................................................60 The Brilliant World of Tom Gates.....................................62


VBM TO HANDLE 2023 FIFA WOMEN’S WORLD CUP The FIFA Women’s World Cup 2019 was a defining moment. Having garnered over one billion viewers and inspired thousands of new footballers around the world - Women’s football has become an unstoppable, global cultural movement. With FIFA continuously propelling the women’s game higher, further, faster, the FIFA Women’s World Cup 2023™ will no doubt be an unforgettable experience - the defining event in women’s football, a global women’s sporting event that brings a true sense of excitement and enjoyment to the millions of fans who will experience the world-class event. In July 2023, the FIFA Women’s World Cup™ is heading to Australia and New Zealand and will be the spark of inspiration that inspires a new era of women’s football. Taking place in the heart of two countries that champion equality, community and diversity, this tournament will unleash the power of football on a global scale. Federation Internationale de Football Association (FIFA) has appointed Australian based sport licensing specialist Velocity Brand Management (VBM), as

their exclusive licensing agent in the Australian and New Zealand market across all FIFA properties including the upcoming FIFA Women’s World Cup to be played across Australian and New Zealand and VBM are currently seeking to hear from expe-

rienced and responsible companies and individuals who are interested in becoming an Official Licensees for the FIFA Women’s World Cup 2023 Tournament across categories including (but not limited to) apparel, accessories, stationery, publishing, toys and games, homeware, gift and novelties, tourist/ souvenir and luggage. The mission of the FIFA Women’s World Cup is to showcase the world’s best female players, engage audiences with a world class event, exceptional storytelling and blaze a trail for women’s empowerment and in conjunction with the FIFA team, VBM aim to build a licensing program that speaks to the football fan through fashionable, well designed products that represent the bold & colourful, inspirational, inclusiveness and authentic feel of the FIFA Women’s World Cup program. All licensed products included in the program will be designed and produced in accordance with the Tournament Style Guide, which provides clear guidelines for the use and application of all FIFA Women’s World Cup 2023 emblem and assets, including the FIFA sustainable sourcing code.

NEW WEBSITE FROM ELIZABETH STIRLING DESIGNS Elizabeth Stirling Designs is excited to announce the launch of their new website. With over 25 years’ experience selling and licensing surface designs worldwide, they have created

an easy-to-use site that provides a platform for their collection of seasonal art. There you will find a wide variety of themes and styles suited to all surface products, from gift packaging, stationery, to textiles and ceramics. With over 1,000 designs to browse through, all themes are covered, including Christmas, Easter, Valentines and Everyday , with art available for both outright purchase and limited licence. Working in a wide range of styles - from hand painted to digital art- the studio has forged close links with major customers throughout the world, including Dollar Tree, Walmart, Lindy Bowman and International Greetings, providing them with innovative, trend-driven designs that

help their products stand out. Following the cancellation of in-person shows again this year, the website gives trade customers the opportunity to view the Elizabeth Stirling Designs collection whenever they need great art. With new designs being added each week, it will provide a great, updated resource to new as well as existing customers. To become a trade partner login to

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Cancer Council’s Sun Protection Offering Diversifies Since 2004, Cancer Council has partnered with licensees to develop sun protection products to help protect Australians and generate meaningful revenue that supports its mission. Today, Cancer Council is a lifestyle brand with a unique licensing portfolio with partners across therapeutic goods, apparel, headwear, sunglasses, shade and auto tints. In 2021, Cancer Council collaborated with Indigenous artist, Riki Salam, to develop an exclusive range of swimwear, shade products and accessories. Endorsed brands Coolaroo and Gale

Pacific extended Cancer Council’s presence in the shade category across key retailers, and Cancer Council expanded its retail footprint with seasonal pop ups over the summer period. With its existing portfolio of best-practice licensees across its core categories of therapeutic goods (sunscreen) and fashion (sunglasses, hats and apparel), Cancer Council has raised over $15 million in royalties over the last five years which has helped to fund research, education and support services. Dr Tanya Buchanan, CEO of Cancer Council Australia says, “The funds raised through the sale of licensed product also helps support our organisation’s skin cancer control initiatives which continue to be a critical area of our work. Australia has one of the highest rates of skin cancer in the world, so every dollar invested helps


to address this important problem.” Looking forward, Cancer Council is planning to expand its licensed offer-

ing in shade and apparel categories to drive further growth in 2022. For more information, interviews or products please contact: Jill McGarn National Marketing Manager Licensing Cancer Council Australia, T: 02 8063 4130

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ZING POP CULTURE AND WARNER BROS LAUNCH NEW PRODUCTS Zing Pop Culture and Warner Bros. Consumer Products are launching all-new Fantastic Beasts products in Anticipation of the new film More than 20 years after Harry Potter and the Philosopher’s Stone was first released in theatres, the Wizarding World remains one of the largest, and most beloved, franchises worldwide. With the highly anticipated release of Warner Bros. Pictures’ “Fantastic Beasts: The Secrets of Dumbledore”, the newest adventure in the Wizarding World, Warner Bros Consumer Products wanted to share a sneak peek into some of the amazing merch that will launch alongside the film in April. To help celebrate the new film, Zing Pop Culture and Warner Bros. Consumer Products, have created a unique range of exclusive, inhouse designed, and fully licensed merchandise. Fans can proudly don an adorable Niffler T-shirt and matching backpack - or get snug in a Niffler hooded blanket. With over 45 Zing standalone and 100 EB Games + Zing Hybrid stores, and an extensive retail website, consumers can pick up all the enchanting Fantastic Beasts and Harry Potter merch any witch, wizard or Muggle could want!

In “Fantastic Beasts: The Secrets of Dumbledore,” Professor Albus Dumbledore (Jude Law) knows the powerful Dark wizard Gellert Grindelwald (Mads Mikkelsen) is moving to seize control of the Wizarding World. Unable to stop him alone, he entrusts Magizoologist Newt Scamander (Eddie Redmayne) to lead an intrepid team of wizards, witches and one brave Muggle baker on a dangerous mission, where they encounter old and new beasts and clash with Grindelwald’s growing legion of followers. But with the stakes so high, how long can Dumbledore remain on the sidelines? With a star-studded cast, it’s a tale sure to thrill Harry Potter fans of all levels. The range will be available from the 5th of April in store and online at “Fantastic Beasts: The Secrets of Dumbledore,” will premiere in Australian theatres on the 7th of April, 2022.

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GROWTH FOR ABC LICENSING BRANDS ABC Licensing continues to develop and build exciting entertainment brands in yet another busy year. A key success was the launch of the ABC Merch online store in November to be the exclusive home of much loved ABC Brands such as Gardening Australia, Landline and Play School.The ABC Merch store will expand with more ranges and more ABC brands allowing audiences to finally access products from iconic ABC brands for the first time. The ABC Merch store

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is the sibling store to the strong performing triple j Store. The triple j Store saw a number of big results with hottest 100 t-shirts, the OG and Encore Wiggles X Like a Version T-shirt following the incredible Hottest 100 victory and a wildly successful ‘Festival’ scented candle that addressed the gap in attending live music for the audience, allowing them access to the humorous range of smells one finds at music festivals! In recent news, ABC Kids brand, The Wonder Gang launched with a fun style guide capturing the popular STEM-inspired aesthetic. The studio live action with animation and puppets is a show for kids to be able to seek out the answers to all their WHYS! A range of T-shirts and merch is already available on the ABC Merch store. In addition, ABC Kids’ nappies and change accessories featuring Play School, Bananas in Pyjamas and Giggle & Hoot have launched. Made by Nappy box & Co, the product range is reusable & eco-conscious. Fierce Girls book based on the

hugely popular podcast of the same name explores the background and success of six fierce women. ABC are excited to see the product development opportunities commence from out of the enormous ABC podcast slate. ABC Licensing continues to nurture their evergreen ABC Kids brands with a focus on growing their social media, EDMS and web presence particularly on their refreshed ABC Shop website and their highly engaged ABC Kids community Facebook page.




The industry landscape may look a little different over the past two years, but Rubie’s Deerfield is forging ahead with new license acquisitions, product innovation and a stronger-than-ever global network. Their long-term partnerships with many popular licensed brands means 2022 will see expansion and new development across licensors, such as NBC Universal. Locally designed costumes for Gabby’s Dollhouse include tutu costumes for Gabby, Mercat and Cakey-Cat in size 3-5 years as well as a new range of oversized masks for Mr Wolf and Mr Shark from The Bad Guys. Costumes will be in-market for

key seasonal events including Book Week and Halloween, alongside a roaringly-good new range of Jurassic World: Dominion costumes for this much anticipated theatrical release. Joining Rubie’s licensed portfolio, they are welcoming Paddington Bear, with a range of costumes and accessory sets to include his famous blue coat, hat and suitcase..They are also launching their range of Care Bears costumes comprising costumes for every sector – toddlers, kids and the Gen X. Rubie’s is Australia’s largest costume company featuring the greatest collection of licensed and non-licensed costumes for adults, children and pets.

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Merchantwise is a leading entertainment brand licensing and merchandising agency in Australia and New Zealand, representing some of the world’s best loved brands in digital & gaming, kids’ entertainment, film and television, icons & legends and music.

What started as a game has evolved into a true evergreen entertainment franchise, comprising of education, live events, consumer products as well as an upcoming movie. As of December 2021, Minecraft hit a huge milestone, surpassing one trillion views on YouTube, making it the number one most watched game ever.

Merchantwise is part of the Merchantwise Group, a full-service brand agency headquartered in Melbourne, Australia, with offices in Sydney, Paris and Israel. Merchantwise Licensing shares a sneak peek at the latest news and upcoming entertainment properties for this year.

Looking ahead to mid-2022, we are eagerly awaiting the launch of Minecraft’s latest game update, The Wild Update. This new content invites players to explore a whole new underground environment in the mysterious deep dark biome filled with ruined cities that are overgrown in Sculk, along with the intimidating Warden and the addition of the new Sculk Blocks. Fans will also be thrilled to hear that existing swamp biomes will receive a fresh new look, incorporating new mobs such as Frogs and the Allay. Mangrove Swamps are also being added, providing fans with more opportunities to explore and create.

Minecraft is a cultural phenomenon and the best-selling video game of all time, selling over 238 million copies across all platforms.Appealing to a wide-ranging player base, the game has over 141 million monthly active users.

Minecraft is experiencing incredible success at a retail level across AUS/NZ with products now found in all major retailers. BIG W, Target and EB Games are leading the charge across mass and specialty channels. Since launching their Minecraft program in late 2020, EB Games has quickly established themselves as the leading specialty retailer for Minecraft.


TOTAL LICENSING AUSTRALIA Their products range from apparel, accessories, home, stationery, and gifting, all targeted at Minecraft’s biggest fans.

retailers; Clarks, Shoes and Sox, Myer, The Tribe, and Hannah’s (NZ).

Sonic is experiencing huge success, both on screen and across consumer products. Thanks to a hugely successful movie in 2020, Sonic’s appeal has exploded in 2021 and into 2022. He is a $1B franchise and continues to be one of the most popular video games of all time. In 2021, BIG W was home to a number of world firsts for the Minecraft brand. They experienced huge success when Hunter Leisure’s new sports & outdoor products launched in store. Products included a mountain bike, skateboard, scooter and helmet. With the effects of COVID being felt across the retail landscape throughout 2021, BIG W offered fans a unique cross-category Minecraft digital experience through the October – December 2021 period. When fans visited the BIG W website to shop Minecraft products, QR codes were hidden amongst the product imagery. Fans simply took out their phones, scanned the QR code and were instantly transported to an exclusive and unique offer where they could download Halloween themed skins for their Minecraft characters. The range featured product from an array of local partners including LEGO (construction toys); Mattel (action figures, playsets and roleplay); Funko (Pop Vinyl distributed by Ikon Collectibles); Hunter Leisure (sports and outdoors); Harper Collins (publishing); Caprice (apparel, bags, accessories,). Back to School never looked so good, with Clarks launching their brand new range of school shoes in December 2021. Clarks have incorporated some bolder designs this year while broadening options for fans. The range is available across a number of


Sonic The Hedgehog 2 is set to whirl back onto our screens in April 2022 with the all-star cast returning. Jim Carrey, Ben Schwarz and James Marsden reprise their original roles and Idris Elba joins the cast as Knuckles. If the movie wasn’t enough, Sonic Prime, a new 3D animated “high octane adventure” Netflix series, is due for release in the second half of 2022. Developed by Man Of Action Entertainment and WildBrain, the 24 episode series will continue to drive Sonic’s fame throughout 2022.

Sonic’s retail presence has expanded considerably in mass and specialty over 2021. In exciting news, key retail partner Best & Less are due to launch an instore gaming event in April 2022, featuring Sonic outerwear and sleepwear ranges. Fans can purchase products and go into the draw to win either an Nintendo Switch and Sonic Mania games. In a match made in heaven, Sonic has partnered with local Australian company, The Oodie, to produce a range of wearable blankets fit for the nostalgic Sonic fan as well as the younger and new generational fans. The range is scheduled to launch online in time for the April movie release.

TOTAL LICENSING AUSTRALIA Streetwear specialist, Thread Heads are also in the process of developing an apparel and accessories range due to launch in late March to coincide with the movie launch. In November 2021, Universal Candy saw great success in BIG W and Woolworths stores with the launch of their Sonic surprise eggs (BIG W) and Projector Poppers (Woolworths). Fans from around the world reacted to the products as they were announced on social media.

Xbox Series X | S, launched in October 2020 and were the biggest console launch in Xbox history. More new consoles were sold during the launch than any of the previous generation consoles, with the Xbox Series X selling out in the first 24 hours of release. As of January 2022, Xbox continues its promise to extend the joy of gaming to everyone with the recent industry-shaking announcement to acquire Activision Blizzard. The popular Xbox Game Pass, now with more than 25 million subscribers, lets fans access over 100 gaming titles including Xbox exclusives on day one.

2021 marked the 20th Anniversary for Xbox, one of the world’s leading gaming consoles. The console is incredibly popular with over 100 million monthly active users, with top first games on Xbox to include Halo Infinite, Forza Horizon 5, Gears of War and Minecraft. Xbox has an engaged audience on social media with over 57 million followers across Facebook, Instagram, Twitter, and YouTube. In the run up to the big anniversary, 2021 was an incredibly successful year for Xbox.The next generation consoles, the

In keeping with the success of the gaming console, enthusiasm for the brand has transcended hardware and has been reflected in sales across product categories such as apparel, sleepwear, accessories, homewares and gifting. This iconic brand has firm representation in key categories in the likes of BIG W, EB Games, Target and Best & Less. Current partners for the brand include Caprice and MacEwen (NZ) for apparel, Zak for drinkware and lunch ware, and Paladone and Rubber Road for gifting.


TOTAL LICENSING AUSTRALIA Orange is the New Black) as Master Chief, and Natascha McElhone (Californication, The Truman Show, Ronin) as Dr Halsey and Cortana.

Alongside Xbox, Halo celebrated its 20th anniversary in November 2021. Since the release of Halo: Combat Evolved in 2001, the franchise has become one of the most recognised sci-fi video games of all time. The Xbox #1 exclusive franchise has grown to over $6 billion global business.

Halo has been an incredibly successful licensed brand with over US $1.78 billion in Halo merchandise sold, so it is no surprise to know that fans can find Halo products placed in most major retail channels.

The latest instalment in the Halo Franchise, Halo Infinite, was launched in December 2021 and has quickly become the most successful launch in Halo history. Halo Infinite has already amassed well over 21 million players since its release.

Halo fans will also rejoice after hearing the highly anticipated original Halo TV series is premiering on Paramount+. Directed by Otto Bathurst (Black Mirror, Robin Hood), the series stars Pablo Schreiber (American Gods, First Man,

Key partners include BIG W, Best & Less, Target, The Warehouse NZ, JB HiFi and EB Games ranging products from Funko (Pop Vinyls), Dark Horse Comics (statues), Caprice (apparel), ZAK (lunching and drinkware), Mattel, (MEGA Construx), Hasbro (Nerf blasters), and much more. To celebrate the 20th anniversary, New Zealand Mint also introduced a limited-edition range of collectable silver coins that were received incredibly well by fans.


TOTAL LICENSING AUSTRALIA named Crash. With over 24 years of heritage, Crash Bandicoot is as big as ever, and back like never before. With the successful ‘90s-era Crash Trilogy being remastered in 2017, the hype of Crash Team Racing, and the recent release of Crash 4, aptly named ‘It’s About Time’, enthusiasm for the brand never ceases.

Activision Blizzard create the most epic interactive gaming and entertainment experiences on earth immersing players in new, unimagined worlds. The entertainment giant is responsible for a number of household-name brands including Call of Duty®, Crash BandicootTM, SpyroTM, World of WarcraftTM, DiabloTM, and Overwatch®. In March 2021, Activision introduced Crash Bandicoot: On the Run!, a mobile game version, that since launch has been downloaded over 30 million times.

After almost 20 years, Call of Duty has cemented itself as one of the biggest franchises of all time, selling over 400 million copies in over 170 countries across the globe.

With its multigenerational appeal, Crash has been enjoyed by over 14.5 million unique players and is loved by its Gen Z audience of 18-25 year-olds, as well as a growing kidult audience of 25 – 40 year-olds.

Call of Duty: VanguardTM is the latest premium title in the franchise, released in November 2021. Separate to the premium game, Activision has diversified the franchise making it accessible to all. This includes offering fans a ‘Free to Play’ platform in the form of its Battle Royale, WarzoneTM, as well as a ‘go anywhere, play anywhere’ mobile title, Call of Duty: MobileTM. Call of Duty products can be found in mass and specialty stores across ANZ. Local partner Caprice is developing new and exciting ranges for both channels in key categories such as apparel, bedding and footwear. One of the most popular and iconic mascots to have ever graced our screens is a small eastern barred bandicoot


Headstart International joined the Crash program in 2020, signing on as a global Toy Partner. Launching in Canada in January 2022, Headstart has seen great success with their collectable figures. Later this year, they will also launch plush toys, radio-control vehicles and diorama sets. Streetwear specialists, Threadheads, a Melbourne-based print-on-demand business, has taken on Crash, Spyro and the Activision Classics, launching a new range in February 2022.

TOTAL LICENSING AUSTRALIA Fans will remember this adorable ‘90s gaming icon, Spyro! Spyro the DragonTM is one of the most high-profile video gaming franchises out there. Having been popular for more than 20 years, this mischievous little dragon made his fiery return back in November 2018 with the original gaming trilogy re-released, including the classic Spyro the Dragon, Spyro 2: Ripto’s Rage! TM and Spyro: Year of the DragonTM. Spyro is available across all console and PC platforms and provides unique opportunities across mass and specialty retailers.

The game is often revered as one of the most successful PC games of all time, spawning multiple spin-offs, and franchises, including a blockbuster movie, best-selling novels, board games, and has been an enduring pop culture phenomenon amongst millions of fans worldwide. In 2020, World of Warcraft launched its newest expansion, World of Warcraft: Shadowlands, which immediately became the fastest-selling PC game of all time – a true testament to the game’s everlasting success. Millions of players identify with World of Warcraft and integrate it into their everyday lives. Recent partnerships include apparel, gaming chairs, microphones, peripherals, fast food chains, custom phones, statues, accessories, and more.

To round out the Activision portfolio, Merchantwise has the pleasure of representing iconic classic titles such as Pitfall TM, KaboomTM, Grand Prix and River RaidTM in ANZ. New to the Merchantwise portfolio, Overwatch, World of Warcraft, and Diablo are the perfect titles to round out a diverse Activision Blizzard portfolio. Overwatch is a vibrant team-based online multiplayer game that invites players to engage in action-packed combat throughout key landmarks around the world. Players choose between a diverse cast of Heroes each featuring their own unique set of abilities, captivating backstories, and personalities. Launched in May 2016, Overwatch quickly became a fan-favourite amongst the gaming community, with over 60 million players globally. Blizzard has successfully launched a range of consumer product partnerships with Forever 21, Pull & Bear, Paladone and retail partner Uniqlo. Merchantwise will be announcing the first ANZ partnerships in the next few months.

Launched in 2004, World of Warcraft is a massive online multiplayer role-playing game (MMORPG) in which players around the globe assume the roles of heroic fantasy characters and explore Azeroth, a world full of mystery, magic, and endless adventure.


Diablo is an action role-playing game of good versus evil that takes place in the dark fantasy world of Sanctuary. As unique heroes, players traverse Sanctuary on a quest to slay the hordes of Hell in an epic fast-paced combat. Long-time fans of Diablo – get excited! Blizzard will be launching Diablo Immortal, an upcoming free-to-play mobile game set within the Diablo universe during the course of 2022. Diablo merchandise is available at gaming and pop culture stores, including EB Games.

© 2022 Activision Publishing, Inc. ACTIVISION, CALL OF DUTY, CALL OF DUTY VANGUARD, CALL OF DUTY WARZONE, WARZONE, CRASH BANDICOOT, CRASH TEAM RACING, CRASH: ON THE RUN!, CRASH, SPYRO, SPYRO REIGNITED TRILOGY, SPYRO THE DRAGON, SPYRO 2 RIPTO’S RAGE!, SPYRO YEAR OF THE DRAGON, Pitfall TM, KaboomTM, Grand Prix and River RaidTM are trademarks of Activision Publishing, Inc. © 2022 Blizzard Entertainment, Inc. All rights reserved. Overwatch, World of Warcraft, Warcraft, WoW and Diablo are trademarks or registered trademarks of Blizzard Entertainment, Inc., in the U.S. and/or other countries. All other trademarks referenced herein are the properties of their respective owners. Statistics based on Activision internal estimates.



TOTAL LICENSING AUSTRALIA brand come to life in their 100+ stores, featuring in-store emoji-themed activations, window and floor decals and a whole new range of exciting emoji-themed drinks to enjoy.

Communication via digital emojis is the ultimate universal expressive language – over 10 billion icons are sent daily through messaging and social media platforms.

Nappy Box Co joined the emoji program in 2021 and will be launching a range of baby products this year that includes modern cloth nappies, swim nappies, smocks, wet bags, change mats and more!

Inspired by this phenomenon, the emoji® company was founded in 2013, creating an iconic lifestyle brand with an unprecedented global popularity. Today, the emoji® trademark is registered in over 100 territories across up to 30 classes of goods and services. There are now more than 25,000 high vectorized icons available for licensing. In Australia and New Zealand, the brand continues to be popular with partners across a wide range of categories from fashion from Hotsprings, publishing from Scholastic Australia and automotive accessories with Who-Rae. In February 2022, new partner Tradie launched their first underwear range into Best and Less stores. With cheeky and fun designs, we expect this range to fly off shelves.

Throughout 2021, Publicis Red Lion, the agent appointed to represent the Queensland Department of Transport and Main Roads, saw huge success with their personalized license plates program and will continue for another 3 years.

PAC-MAN – An Arcade legend Created by BANDAI NAMCO Entertainment Inc video game designer Toru lwatani in 1980, PAC-MAN is regarded as one of the most popular and influential video games of all time. With global brand awareness of 98%, PAC-MAN is one of the most recognized brands on the planet. What started as an arcade game is now available on all platforms, including Xbox, PlayStation, Switch, iOS and Android, with over 100 million downloads.

In a Valentine’s Day special,The Oodie released a playful his/ hers Oodie design, adopting the peach and eggplant emojis. The wearable blankets were complimented with matching underwear and socks. Looking ahead to mid-2022, we are eagerly awaiting the release of emoji’s latest partner, Sydney based bubble tea company, Gong Cha Tea. The partnership will see the emoji


PAC-MAN is a full brand franchise, extending beyond gaming into film, live events and activations, fashion and consumer products, advertising and promotions. In Australia, Cotton On is one of the largest partners, developing products across key categories, including apparel, accessories, footwear and homewares. Caprice Australia has launched new apparel in Big W and new partner Licensing Essentials has launched with a range of

TOTAL LICENSING AUSTRALIA homewares, accessories and novelty products. To celebrate Father’s Day in 2021, Peter Alexander Sleepwear launched an iconic range for all gamer fans who love the retro gaming brand. With agricultural shows returning in 2022, Bensons Trading will release their PAC-MAN showbag.

Sony Pictures had fantastic success with film releases in 2021 and 2022, including Hotel Transylvania 4: Transformania, which premiered on Amazon Prime, The Mitchells vs The Machines via streaming platform Netflix and the most anticipated film, Ghostbusters: Afterlife, which released in cinemas in January 2022.


I Ain’t Afraid of No Ghost After a challenging time in theatres across the globe, the most eagerly anticipated film Ghostbusters: Afterlife launched late 2021 and early 2022. The film features a great cast, a fastpaced story and tons of call backs to the original movies. The home entertainment and digital release will be April 2022, with a new to 4K ultra HD, Blu-Ray and DVD options available. And, when you pre-order at select retailers – you will receive a Stay Puft squishy phone mascot!

In the world of Sony Pictures Television, recent hits include Cobra Kai Season 4 which again was a #1 success on Netflix.

Master toy partner Hasbro developed a comprehensive product range, including surprise collectibles, role play, action figures, playsets, vehicles, plush, board games and special edition collector lines. Other global partners include LEGO (construction toys), Rubies (costumes), Funko (pop vinyl) and Reebok. Australian Ghostbusters licensees include Caprice Australia (apparel, accessories, footwear and homewares), Designworks (classic apparel), and Park Avenue Foods (novelty confectionery) and Cotton On (specialty fashion retailer).

The future looks brighter than ever, with the return of the studio’s best-loved film franchise as well as a host of other strong new releases in 2022.

A new range of Ghostbusters classic merchandise will be available across a wide variety of retailers including Target, BIG W and Kmart in Australia and NZ this October.


The Outlander television series has become a worldwide success with audiences, spanning the genres of history, science fiction, romance and adventure in one amazing tale. Season 6 premieres on Foxtel on March 7, 2022 and streaming service Binge. New episodes will drop weekly. Season 7 has already been greenlit. There are a wide array of licensed partners worldwide in over 190 territories featuring a range of lifestyle/authentic products, which includes kilts, fashion collections, fashion accessories, jewellery in a range of mass, specialty, high-end fashion retailers and more. Licensing opportunities are now available for Australia and New Zealand.

Welcome to Schitt’s Creek!

Cobra Kai continues to be a smash success for Netflix. The fourth season of Cobra Kai premiered globally on 31 December 2021 and rated #1 around the world, including Australia and New Zealand. Season 5 is already in production. Sony Pictures Consumer Products has launched a significant expansion to the global merchandise program with a range of partners that boasts toys, collectibles, apparel, and home goods.


In February 2022, heritage sportswear brand Ellesse launched a Cobra Kai collection featuring co-branded apparel that celebrates elements of the hit series. New Australian partners, Empire Apparel and Designworks, will each launch a range of apparel and accessories in Australia and New Zealand in Q4 2022.

In June 2021, Merchantwise’s licensed e-commerce partner for Schitt’s Creek, Merch Mother – an iconic pop culture merchandise retailer - launched their collection of Schitt’s Creek merchandise to much delight from fans of the hit TV series. Favourite items include iconic products seen in the show including the Rosebud Motel keytag, pins and tote bags, along with a range of t-shirts.

The “Outlander” television series, executive produced by Ronald D. Moore, Maril Davis, Matthew B. Roberts, Toni Graphia, Andy Harries and Jim Kohlberg, is inspired by Diana Gabaldon’s Outlander series that has sold an estimated 30 million copies worldwide, with all the books having graced the New York Times best-sellers list.

And in December 2021, Australian retail partner Cotton On launched their first Schitt’s Creek collection based on the hit TV series. The range consisted of oversized t-shirts made with recycled fibres, greeting cards, homewares and accessories.

TOTAL LICENSING AUSTRALIA Master toy partner Playmates, distributed by Headstart in Australia, continues to sell out their range of toys in all retailers. There is a new toy line in development launching in the second half of 2022, along with some special movie items. At the end of 2021, Happy Hair Brush launched a range of hairbrushes and hair care products, and Rubies Deerfield launched the Cat Noir costume.

Miraculous™ is an inspiring, high quality CGI-animated superhero franchise set in modern-day Paris. The show follows Marinette & Adrien constantly juggling their perilous missions as superheroes – Ladybug & Cat Noir – and the daily challenges of their teenage lives. The television show rapidly gained momentum, turning Miraculous into a worldwide phenomenon and a global entertainment franchise. It’s vast community of viewers and fans can now engage with the brand on all major platforms. Miraculous is currently in its 4th season, with Seasons 5 & 6 in production. Coming this year: Season 5 – Revolution releases in Q3, Miraculous’ first feature film – Ladybug & Cat Noir – The Movie is slated for November 2022 and the next TV event Rio is slated for Q3 2023. Miraculous continues to be a digital phenomenon, engaging with fans around the globe, with a successful Roblox partnership launched in May 2021, with over 300 million plays. Miraculous will also debut it’s first ever console game this Christmas 2022, which will be available on PlayStation, Xbox, Nintendo Switch and other popular game formats.


In 2022, new product launches from Australian partners Caprice Australia – featuring girls outerwear and sleepwear - will be available in the Spring, MJM Australia will launch a range of puzzles & games, the first Miraculous showbag from Bensons Trading will be available at the Royal Easter Show in Sydney in April 2022, and Wisdom Brands will be launching an electronic toothbrush in Coles Supermarkets, also in April. New partnership announcements include Scholastic Australia, who will be developing a collection of publishing titles, including Colour & Activity books, storybooks, pictures books, junior novels and Magic Ink.

TOTAL LICENSING AUSTRALIA The Gruffalo – expanding into retail! The Gruffalo is one of the world’s best-loved children’s literary creations. Since first being published in 1999, the award-winning story about a little brown mouse in the deep dark wood has continued to delight children and adults the world over.

launch of the trail along their stunning rainforest boardwalk. In 2021, Jasnor Australia signed on as the master plush partner, along with tableware, feeding & hydration and ELA products, with the new ranges launching in the second half of 2022. Smiffy’s continue to supply their Gruffalo dress-up costume at retail, and will be launching a new Room On The Broom costume in Kmart in time for book week this year. Kiri and Lou – Handmade in New Zealand Created by Julia Donaldson and Axel Scheffler, The Gruffalo has become a modern classic spanning publishing, film, stage, theme parks, digital and merchandise. In 2021, Mitch Dowd launched a range of The Gruffalo sleepwear for the whole family in BIG W along with some fun dress-up outfits for girls and boys. New ranges will be launching in time for book week in August 2022. The Gruffalo Spotters 2.0 AR App and adventure trail has been a huge success for The Ginger Factory on the Sunshine Coast with the partnership being renewed for another year. In June this year, the Spotters App and trail makes its way to Scenic World in the Blue Mountains in NSW with the

Kiri and Lou centres on the friendship between Kiri, a feisty little dinosaur, and Lou, a gentle and thoughtful creature, as they explore the world of feelings through laughter, song and outdoor adventure. Original and imaginative, Kiri and Lou invites children to learn about empathy and how to get along, through warm-hearted and gently humorous storylines which are resonating with audiences of all ages.

Kiri and Lou continues to broadcast on TVNZ and ABC Kids daily, with new episodes launching in Q3 2022. New Kiri and Lou publishing titles from publishing partner Scholastic Australia launched at the end of 2021, with new formats launching in June 2022. Designworks is the new apparel, accessories, homewares and footwear partner and will be launching a capsule collection in Q1 2023.


TOTAL LICENSING AUSTRALIA Elf On The Shelf® – A Christmas Tradition

May Gibbs – Inspired by Nature

The Elf on the Shelf®: A Christmas Tradition is a fun-filled Christmas tradition that has captured the hearts of children everywhere who welcome home one of Santa’s Scout Elves each holiday season. When a family adopts a Scout Elf™ (from a Santa-approved adoption centre), they receive the Scout Elf™, an artfully illustrated hardbound storybook and a keepsake box. For Christmas 2021, The Elf on the Shelf® core range has been extremely popular at Myer Giftorium, Kmart and a range of independents, distributed by PMG Australia. Westfield continued to embrace The Elf on the Shelf® with major live activations across 35 malls over the holiday period. The Australian licensing program managed by Merchantwise Licensing has been a huge success, with an array of products at retail including outerwear and sleepwear by Mitch Dowd, publishing from Hinkler Books and confectionery by Park Avenue. New products including dressups from Rubies, Christmas décor, drinkware and dinnerware, puzzles and games from Licensing Essentials proved popular over the Christmas season with ranges available at BIG W, Target and Kmart, along with an exclusive range of products at Coles.

Iconic Australian author and illustrator May Gibbs continues to capture the hearts and imaginations of generations of Australians with her lovable bush characters, which hold a special place in the Australian consciousness. Today, May Gibbs is a fashion and lifestyle brand inspired by the Australian bush with a unique licensing program of over 20 partners across publishing, apparel, bedding, homewares, fabric, toys, stationery, party ware and collectables. May Gibbs is proud to partner with leading Australian brands to bring the stories and characters to life for fans of all ages. Publishing is at the heart of the May Gibbs brand with May Gibbs’ original books, Gumnut Babies and Snugglepot and Cuddlepie never out of print for over 100 years.

Peter Alexander kicked off their Christmas campaign with a fun colourful range of The Elf on the Shelf® sleepwear for the whole family.

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TOTAL LICENSING AUSTRALIA Publishing partner Scholastic Australia has continued to expand their catalogue of licensed May Gibbs storybooks for children with May Gibbs becoming their third best-selling licensed property. Scholastic Australia have also began publishing a newly imagined range of May Gibbs’s classic sto-

and furnishing fabrics. The growing range of fabric designs have been eagerly embraced by Australian makers and crafters Australia-wide, with home decorators loving the coordinating range of bedding, home décor and napery items. Further categories will be added to the range in 2022 including a compostable partyware range, tableware, seasonal gift packaging and gift sets. The program is supported with a strong marketing program across catalogue, digital and in store.

ries and never-before published works, ensuring that every Australian child has the opportunity to experience these classic tales. For the second year running, May Gibbs took centre stage as the feature brand for BIG W Bub & Me event in August 2021, with a comprehensive cross-category range of product across apparel, nursery bedding and décor, infant toys and activity play, publishing and partyware. The event was supported by a comprehensive marketing campaign including in-store point of sale, front of catalogue, digital marketing and strong m e rc h a n d i s i n g both in store and online. Further apparel ranges launched through to Christmas with a fun festive themed family apparel range proving very popular with styles for women, girls, boys and baby. The partnership continues at BIG W in 2022 with May Gibbs apparel ranges for girls and boys as part of the Bub & Me event in February, followed by a stunning Mother’s Day range perfect for mini me dressing for mums and daughters. Further apparel releases are in development for July Baby Week, Spring/Summer and Christmas. An exciting new gifting program is in development for second half of 2022 to expand the May Gibbs festive cheer - featuring gift packaging, gift sets, tableware, home décor, seasonal decorations and more. May Gibbs has partnered with Spotlight Australia with the retailer becoming the exclusive home of May Gibbs sew


An exclusive range of homewares, seasonal décor and stationery launched at Australia Post just in time for Christmas. The collection, designed by leading Australian giftware and homeware designers La La Land, featured three unique prints showcasing May Gibbs original illustrations imbued with La La Land’s unique Australiana flavour. For the first time, May Gibbs has partnered with Australia’s favourite home fragrance retailer, dusk, to release a scent-sational new home fragrance collection. The stunning range invites us to breathe in the magical world of blossoming flora and fauna with the May

TOTAL LICENSING AUSTRALIA Gibbs x dusk collection of MoodMist® Diffusers, MoodMist® Oils & Essential Oils. Fans of the brand are spoilt for choice with several speciality partners releasing beautiful new product ranges. May Gibbs partnered with Cotton On for the third time, launching a new apparel range for babies and kids in early 2022. The partnership with Walnut Melbourne continues with brand new Winter and Summer children’s apparel collections in development, including the popular swimwear line. The collection is now ranged in Myer stores nationally. Creative high end Australian fashion brand Romance Was Born continues to release exciting new capsule collections for women and men, uniquely showcasing the art of May Gibbs. The beautiful range of personalised knit blankets from Namely Co combine heirloom quality pieces with May Gibbs original illustrations. Further brand new ranges in development for 2022 include a gardenware range, bamboo tableware and modern cloth nappies. Our much-anticipated new outdoor stage show of Snugglepot and Cuddlepie, developed by Eaton Gorge Theatre Company, will at last get its premiere in 2022 at Royal Botanic Gardens Sydney, Australian Botanic Gardens Mount Annan and Blue Mountains Botanic Gardens after several Covid-induced delays.

The brand continues to be supported with strong marketing and publicity campaigns, with the first Brand Ambassador campaign launching in November 2021. May Gibbs partnered with Australian actor, writer and mum, Tammin Sursok as she introduced the iconic Australian stories of Snugglepot and Cuddlepie to her two gorgeous daughters. With broad coverage across print, TV, radio, online and social media the program generated reach in excess of 145M eyes and ears. Blinky Bill – An Australian Icon Created by Dorothy Wall in 1933, Blinky Bill is the original Aussie larrikin. The Complete Adventures of Blinky Bill has never been out of print in Australia and the little koala with the heart of gold continues to delight audiences around the

world, starring in several TV series and movies. In October 2021, Blinky Bill partnered with the Bob Brown Foundation to become the face of their campaign for the protection of native forests and koala habitats. A Pozible campaign encouraged people to make a pledge by purchasing a range of Blinky merchandise. The pledges made have raised funds for an outdoor advertising campaign starring Blinky Bill with billboards placed across the eastern seaboard to raise awareness of the campaign. A beautiful Blinky Bill sleepwear collection from Peter Alexander launched for the first time in 2021 showcasing vintage 1930s Blinky Bill original illustrations in styles for the whole family. Blinky Bill continues to make his home at Currumbin Wildlife Sanctuary with the long-running partnership now in its seventh year. Kids of all ages can dance and sing along with Blinky at the daily interactive show. Other current partners in Australia include: Park Avenue for food gifting, with new products launching in 2022 including a mealtime breakfast set with Easter egg, travel mug with Anzac biscuits, and Advent calendar and Headstart International, who will be launching both Vintage and Classic plush featuring Blinky and Nutsy.

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TOTAL LICENSING AUSTRALIA This Christmas, an exclusive homewares and gifting collection will launch at Australia Post featuring Dorothy Wall’s original illustration of Blinky and friends designed by leading Australian giftware and homeware designers La La Land. A new publishing range is also currently in development with Scholastic Australia.

agent Golden Goose. Licensing arrangements are already in place with Australian brands Empire Apparel and Mitch Dowd who will see the globally recognised intergenerational Stormtrooper character pop up across a range of retail product categories using the original authentic illustrations,

Media partner Totem is set to launch an exciting new Blinky Bill YouTube Kids channel in May this year featuring brand new content.

2D line artwork and hundreds of green screen photography. Developed in 1976 by Andrew Ainsworth of Shepparton Design Studios for the first Star Wars film, the stormtrooper is one of the most popular characters in global pop culture. In 2023, Blinky Bill celebrates two milestone anniversaries with Dorothy Wall’s original story Blinky Bill: The Quaint Little Australian (1933) celebrating its 90th anniversary and The Adventures of Blinky Bill television series (1993) celebrating 30 years.

In the US and the UK, robust licensing programmes have rolled out for the brand across softlines, hardlines, stationery as well as gift and novelty categories with retailers including the lines of Aldi, H&M, Marks & Spencers, Tesco and TK Maxx, showing their support for the ironic, humourous and current product ranges.

The Original Stormtrooper In August 2021, Merchantwise confirmed its appointment as the Australian and New Zealand agency for Shepparton Design Studio’s Original Stormtrooper brand with global Representing many of the world’s biggest names in music for Australia and New Zealand, Merchantwise Licensing is the go-to for band merchandising and licensing. The Beatles – Get Back Eager Beatlemaniacs could not wait to watch Peter Jackson’s three part documentary ‘The Beatles: Get Back’, which premiered over a three day event on Disney+ in November 2021, with the film achieving critical acclaim.


TOTAL LICENSING AUSTRALIA A wide variety of licensing partners continue to celebrate The Beatles in Australia and NZ with new product releases, including puzzles from Hinkler Books, gifts and novelties from Rubber Road, posters and wall art from Impact Rock and a new range of apparel, accessories and homewares from Licensing Essentials in 2022. Cotton On’s partnership with The Beatles continues with ongoing ranges of apparel, sleepwear, accessories and gifting. A new collection of Beatles sleepwear has just launched as part of the rock sleep collection.


Manhead Merch – I’m With The Band In June 2021, Merchantwise partnered with Blackmilk Clothing for a rock collection featuring an array of artists including Billy Idol, Hole,Weezer, Fall Out Boy, Garbage, and Panic! At The Disco, for their I’m With The Band collection, with a variety of styles selling out in two days. Blackmilk will launch a new collection of artists in June 2022.


Easy Partners – Call Me I’m Alive

Pink Floyd was an English psychedelic rock band formed in London, 1964. Cited by some as the greatest progressive rock band of all time, the group is known especially for their extended compositions, sonic experimentation, philosophical lyrics, and elaborate shows. Merchantwise brokered a deal with Singapore fast fashion retailer, SHEIN, for a Pink Floyd collection of products which launched in February 2022. The range featured apparel, accessories, tech accessories and homewares.

In August 2021, Merchantwise announced its appointment as the Australian and New Zealand licensing agent for Easy Partners. Specialising in merchandise and apparel for musicians, bands, artists, creators, and other entertainment properties, New York based Easy Partners represents some of the world’s favourites including Blondie, Deborah Harry, Cheech and Chong, James Brown, Mazzy Star,Tori Amos and many more. New partner Caprice Australia launched their first Blondie t-shirt at Kmart in March this year, with further products scheduled throughout 2022.

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CENTA IP UNVEIL NEW APPOINTMENTS Centa IP has been appointed as exclusive global licensing agency for the hit animated TV series Kung Fu Pork Choppers Based on characters derived from the Chinese hit series GG Bond, the 104 x 11-minute series introduces the team of interstellar super-swines of the Universal Hero League that includes Glorious P.I.G, Pigcasso, Hampton, Swinstyn and LaPuerca aka the Kung Fu Pork Choppers, who battle fun and funny foes for the all-powerful “Splaxis” – the one slime to rule them all! “This is a very PIG deal,” said Al Kahn, Founder and CEO of Crane Kahn. “We completely redid the series to build a show and a universal brand with global appeal aimed at boys 4-8. The mix of martial arts and out-ofthe-world gimmicks and gadgets mirror a proven play pattern to create a world that kids will relish and have lucky licensees laughing all the way to the piggy bank.” The new KFPC show debuted on Chinese TV in the summer of 2021 and achieved a new milestone when it hit 200 million plus views within the first five days, ranking #1 and topping both PAW Patrol and Peppa Pig in its ratings. The second season continued the success of the first in China generating over a combined 720 million views both online and on national TV stations. Centa IP has also been appointed as the exclusive agent for Australia and New Zealand for the animated pre-school series, Brave Bunnies. Brave Bunnies, a new 2-D digital animated pre-school series from Ukrainian company Glowberry and currently airing on ABC Kids daily with catch up on iView, is a delightful show with a quality traditional feel, but with modern and highly relevant underlying themes of diversity and inclusivity that

resonate strongly in today’s world. Glowberry, and their co-production partners Anima, have developed 52 episodes for Season 1. Even before the 1st season started airing, Season 2 comprising a further 52 episodes was already in development, reflecting the licensor’s commitment to the property. Centa IP has already signed its first licensee with Five Mile Press taking the license for sticker and activity, colouring, novelty, flap books and educational formats. Over and above these, Centa IP has been appointed as Australia and New Zealand agent for pre-school series Buddi. Buddi is an animated television series geared toward kids under four which launched on ABC Kids in early August 2021. Buddi sees PAW Patrol and Bob the Builder creator, Keith Chapman return to the early pre-school scene and join forces with Unanico Studios and series creator, Jason Jameson. Seasons 1 and 2 are both 16 x 5-minute episodes, with Season 3 currently in development. Buddi is a non-dialogue show in which the characters express themselves

with giggles and coos, giving the show universal appeal, and allowing its early pre-school audience to use their imagination to apply their own versions of the Buddi’s conversations. Season 1 and 2 of Buddi are currently streaming on Netflix and Season 1 launched on ABC Kids in early August 2021. Finally, on the back of another consecutive international No.1 bestselling children’s book and an all-new animated movie streaming on Disney+, Wimpy Kid, Inc. has appointed Centa IP to manage and market its consumer products program in Australia and New Zealand. Diary of a Wimpy Kid is one of the bestselling_children’s book series of all-time, having sold over 250 million books in 81 editions and 66 languages since it was first published in 2007. Sold in ANZ by Penguin Random House, Australia is a major and long-established market for the IP selling over eight million books since the launch in 2007. Gail Mitchell, CEO at Centa IP said, “We are thrilled to be working with the incredible team at Wimpy Inc. We are looking forward to introducing consumer products which encompass the core characteristics of what the fans know and love about the Wimpy Kid brand.”

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PAW Patrol:

PAW Patrol is on a roll as it continues to be the #1 pre-school toy property in Australia. Adventure City is here, and the Pups have officially ventured outside of Adventure Bay to a brand-new frontier: the big screen. PAW Patrol: The Movie, produced by Spin Master Entertainment, premiered in August 2021 and was a box office smash delivering more than $144 million

worldwide with sustained movie momentum in Q4 with the EST and DVD release In 2022, we will build on this momentum. We plan for PAW Patrol to remain top dog in the eyes of both kids and parents through our commitment to content. Season 9 includes exciting new content themes throughout 2022. As always, they will be supported across Paramount-owned and operated channels and will inspire PAWsome new marketing and retail programs. And if that wasn’t enough, in 2023, PAW Patrol will be celebrating an epic milestone with its 10th anniversary as well as releasing their second global theatrical release, PAW Patrol: The Mighty Movie debuting in theatres October 2023.

Blue’s Clues & You!:

& You! star Josh Dela Cruz and former Blue’s Clues hosts, Donovan Patton and Steve Burns, alongside real-life fans from various generations who grew up watching the series, “BLUE” up the internet. Blue’s Clues & You! has launched to huge success globally. Already a ratings smash on channel, we have also now successfully launched our toys and consumer products all over the world. Despite the numerous challenges posed by the pandemic, our partnership with JustPlay kept Blue front and center at retail. Season 2 is set to premiere in April on 10 Shake with Season 3 launching on Nick Jr in mid-2022. We will continue to focus on core themes of the show “Play to Learn”, “Interactivity” and “Music” and will weave these into all stunts and special across Nick Jr and free-to-air platforms in Australia and New Zealand.

It was a big year for everyone’s favourite puppy, Blue in 2021.

Blue’s Clues & You! continues its multi-platform approach to reaching pre-schoolers on every platform.

We celebrated the 25th Anniversary of Blue’s Clues in true Blue style and generated a staggering 3.7b press impressions. A one-ofa-kind nostalgic music video titled “You Can’t Spell Blue without YOU,” featuring Blue’s Clues

In February 2022, the launch of Nursery Rhymes content on Blue’s YouTube channel saw Blue and the gang as you have never seen her before, reimagined in 3D.

Baby Shark:

Pinkfong’s Baby Shark has become the world’s first-EVER video in YouTube history to reach 10 billion views, cementing its status as the platform’s most-viewed video of all time. The launch of Baby Shark’s Big Show! this past year has transformed Baby Shark from a digital Fin-nomenon to a multi-platform franchise. Baby Shark’s Big Show! is already making waves in Australia, ranked as #2 program on Nick Jr in 2021. In 2022, Baby Shark’s Big Show! continues to swim into action with linear stunts and specials and free to air launching in March. Consumer products are already making a splash at retail, and we have an array of creative assets to really bring the products to life in store. All fins on deck for 2023. With a feature-length film in development, we are only just beginning with Baby Shark’s incredible adventure.

Santiago of the Seas: Shiver my timbers, it’s time put on your pirate hats as we go on a new adventure with our newest pre-school property, Santiago of the Seas.

Santiago is a story about a good pirate captain who leads his loyal crew on daring and magical adventures. They protect their home island and keep the high seas safe from bad pirates. At the heart of the show is pirate adventure and enchanted surprise, with a curriculum centring around Latino Caribbean culture and Spanish language. Santiago is on the right track and has launched on Nick Jr. in Australia and New Zealand, heading to free to air platforms later this year as Season 1 is currently available on Paramount +.

Knowing how much kids love pirates, when Santiago hits shelves, we will be giving this favourite play pattern a whole new twist. Keep a look out for product hitting shelves from our toy partner Mattel in 2023. As we sail through the next few months, we will continue to build momentum for Santiago with new content and marketing support as well as placement at retail. Santiago is everywhere that kids and families go. Adventure awaits amigos!


SpongeBob SquarePants has been a fan favourite for over 20 years and audiences can’t get enough of this top-rated iconic series. The SpongeBob universe continues to expand with all new spin offs and movies. First up, we have Kamp Koral: SpongeBob’s Under Years, the first-ever SpongeBob SquarePants spinoff. In this CG-animated prequel, 10-year-old SpongeBob SquarePants and his pals spend their summer building underwater campfires, catching wild jellyfish, and swimming in Lake Yuckymuck at the craziest camp in the kelp forest, Kamp Koral. Next, we have the second half of Season 13 from our core SpongeBob SquarePants series. And finally, The Patrick Star Show, which aired in Australia in December 2021, the second spinoff of SpongeBob SquarePants follows a younger Patrick Star living at home with his family, where he hosts his own variety show for the neighbourhood from his television-turned-bedroom. All this amazing new content has provided the perfect opportunity for driving momentum across key CP categories as well as Global collaborations for fans of all ages.


Garfield is the most widely syndicated comic strip in the world and this pop culture icon has over 40 years of cat-itude. In 2022 we will engage Garfield fans through global and local collaborations, with new product ranges targeted at Millennials 18 – 35

as our core focus and kids as Garfield apparel spans all genders and generations. Garfield has lots of new collaborations coming in 2022, including a Peter Alexander Valentine’s Day execution which landed in store February ’22. In 2023, we will be celebrating Garfield’s 45th anniversary as we continue to reignite this feline’s mass fandom – expect a huge array of consumer products to be rolled out in celebration.

Avatar: The Last Airbender and The Legend of Korra:

Since the launch of Avatar: The Last Airbender in 2005 and and The Legend of Korra in 2012, its engaging characters have transported fans into a rich, immersive and diverse epic where only one person in each lifetime can master all four elements – water, earth, fire, and air – and must use this powerful ability to maintain balance in the world. That person is the Avatar.

Avatar: The Last Airbender, quickly became a fan favourite with the compelling story of a 12-year-old boy, Avatar Aang, who must quickly master the elements and end a century-long war to save the world. The sequel, The Legend of Korra, set in the world of Avatar: The Last Airbender 70 years later, followed the journey of Avatar Korra, a 17-year-old girl striving to live up to Aang’s legacy while confronting political and spiritual unrest in fast-modernizing times. Avatar: The Last Airbender is a multi-awardwinning series and one of the most beloved animated properties in history. In 2021, Nickelodeon announced the launch of Avatar Studios, a newly formed division designed to create original content spanning animated series and movies based on the beloved world of Avatar: The Last Airbender and The Legend of Korra. Korra’s 10th anniversary will land in Q2 of 2022 and we have secured year-long acti-

vations, creating bespoke moments for our partners to continue to drive retail opportunities with an exciting new logo and thematics. Avatar fans can look forward to lots of exciting collaborations and merchandise from apparel to collectibles, toys and games which will land in stores throughout 2022.

Teenage Mutant Ninja Turtles: Let’s get Turtle-y crazy and jump into Teenage Mutant Ninja Turtles. For 2022, our focus is the adult super fan, leveraging nostalgia and love of gaming to engage this audience. On all major consumer product categories, we will see crossovers and collaborations.

August 2023 is set to be a huge moment for the franchise. We can’t wait to bring Turtles to the next generation of kids, through the imagination of lifelong turtle fan – Seth Rogen.

Star Trek Universe:

The Star Trek Universe is gigantic, with six classic TV series as well as new ones, like the award-winning Star Trek: Discovery and Star Trek: Picard. Let’s not forget the animated young adult series Star Trek: Lower Decks and coming soon we will see the premiere of Star Trek: Strange New Worlds. There are over 13 Star Trek films, which have reached an intergalactic global box of USD $1.5 billion. A new Star Trek movie is scheduled to go into production in 2022.

Star Trek: Prodigy:

And for the first time are we are recruiting the next generation with Star Trek: Prodigy, the first ever series from the franchise aimed at younger fans. Star Trek: Prodigy launched in Australia on Paramount+ in October 2021 and on Nickelodeon in February 2022. Developed by Emmy Award-winning duo Kevin and Dan Hageman, this all-new CG

animated series follows a motley crew of young aliens who must figure out how to work together while navigating a greater galaxy, in search for a better future. The Star Trek: Prodigy universe has diverse characters, exciting vehicles, high tech gadgets and out of this world locations, which is a perfect fit for consumer products. A global partnership with Playmates Toys will see lots of cool toys arriving on shelf and online soon.


MTV is a truly global icon. No other brand has ever managed to influence music, television, activism, and created so many unforgettable cultural moments on and off stage. MTV means so many things to audiences all over the world. For many it’s the pulse of pop culture; and for generations of fans, it’s the cherished home of the best of the best in youth entertainment. In 2021, MTV celebrated its 40th anniversary, which we will continue to build on in 2022 with new and exciting retail initiatives coming to stores nationwide soon.

South Park:

This year, South Park will not only celebrate its 25th Season, but it will also celebrate the 25th Anniversary of the show in August. Season 25 premiered on 10 Shake, Paramount+ Australia and Comedy Central NZ in February this year and has a strong presence on all platforms. We are excited to announce that the TV series will arrive on Paramount+ internationally as

the exclusive SVOD home later this year with over 300 episodes. Additionally, South Park will begin rolling out on Paramount+ globally as the new exclusive SVOD home starting with Season 27 in 2024, and the full library is headed to Paramount+ U.S. in 2025.

Emily In Paris:

Season 1 of Emily in Paris was a sensation around the globe and when Season 2 of the hit show dropped on Netflix last December, it was an instant hit once again. Everything’s coming up roses with Season 3 and 4 officially confirmed. The show has it all, French culture and couture, romance, travel and friendship. The fashion seen in the series has made a consumer products program a sure thing. Our global partnership with Lancôme saw a limited-edition collection featuring make-up, skin care and fragrances come to life in 2021.

Paramount Pictures:

With over 100 years of iconic movie making, Paramount Pictures has produced some of the most iconic and beloved films of all time. We are excited to bring some of these to life in consumer products.

This year we celebrate The Godfather’s 50th anniversary, with yearlong retail executions across key categories including fashion, accessories, gifting, and collectables. From one legendary blockbuster to another, Top Gun: Maverick will fly into theatres in May 2022. Raise your hand if you have ever been personally victimised by Regina George. From Mean Girls and Clueless to Coming to America and Flashdance, your favourite film classics are all part of the Paramount Pictures portfolio.


Yellowstone was the #1 drama on U.S. cable when the latest season launched and fans can’t get enough with over 10m tuning in for the season 4 finale in the U.S. In Australia,Yellowstone has been a massive hit with fans, with Australian actress Jacki Weaver joining the cast in Season 4. 2021 was full of retail activations in the U.S., with success in Walmart, Amazon and a global collaboration with Wrangler that saw t-shirts sell out within 24 hours.


TY BEANIE BOO RELEASED TO HELP FIGHT MND FightMND is excited to announce a new partnership with Ty through the upcoming release of a Ty Beanie Boo – Tony the Penguin. Set to be released globally this year, 100 per cent of the profits from original sales of the popular and collectable Ty Beanie Boo will go towards FightMND in the fight against Motor Neurone Disease (MND) (also known as Amyotrophic lateral sclerosis (ALS)) worldwide. The special FightMND Tony the Penguin Beanie Boo will hit Australian shelves from March 2022. Money raised through the global sale of Tony the Penguin will help fund vital and urgent MND/ALS research to find effective treatments and ultimately a cure for the disease. The average life expectancy of a person diagnosed with MND/ALS is only 27 months. There is currently no effective treatment or cure. Ty Inc is the largest manufacturer of plush in the world, and its Chairman, CEO and founder Ty Warner, is honoured to be joining the fight. “Hopefully this special Beanie Boo, named after my great friend and Australian distributor Tony, will bring awareness around the world to this horrible disease, and bring us closer to beating the beast that is MND/ ALS”. A philanthropist, Mr Warner has donated more than $300 million to a variety of charities worldwide includ-

ing the American Red Cross, UNICEF, United Way Worldwide, Ronald McDonald House, WIRES, and many more. FightMND CEO Fiona McIntosh thanked Ty for joining the global fight against MND and helping raise awareness of the disease which has no effective treatment or cure. “Anyone with children knows how popular Beanie Boos are, which is why we are very excited to partner with Ty and have our own special FightMND Tony the Penguin join the Beanie Boo family,” Dr McIntosh said.

“The money raised through this new partnership will go towards cutting-edge research to teach us even more about the disease and how to fight it.” “Every dollar raised for the fight against MND takes us another step closer to finding effective treatments and a cure,” Dr McIntosh added. Tony the Penguin is the newest fundraising item for FightMND, which will be offered in addition to the famous blue Big Freeze Beanies, which go on sale in Australia at Coles, Bunnings and online in May 2022.

COTTON ON CELEBRATES EASTER WITH MIFFY Mercis in the Netherlands are very delighted to showcase the latest Miffy collection from their long-time Australian licensee Cotton On. For more than ten years Cotton On has been developing beautiful Miffy collections, that are sold outside Australia as well. For Easter 2022 they launched an extensive collection for the whole family. It consists of a wide range of cozy loungewear and cute accessories for babies, kids and adults. In addition they developed a fashionable adults sports line as well. Again another collaboration with Cotton On to be proud of.

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Established over 27 years ago, Haven Global represents blue chip licensors around the world for the Australian and New Zealand market, as well as representing global rights for a number of key brands. HELLO KITTY TOWN – DARLING SQUARE, SYDNEY What a way to kick off the Lunar New Year – Haven’s incredible Hello Kitty Town event officially launched in Darling Square, Sydney on 29th January 2022! The three-month long event offers an immersive outdoor Sanrio art gallery for all to explore. Visitors can then take a tour of discovery through Hello Kitty Town and experience a range of bespoke foods, drinks and merchandise available at the precinct restaurants and shops!

TOKIDOKI X BLACKMILK The incredibly exciting, first-ever tokidoki x Black Milk Clothing collaboration launched in February 2022! The ‘Sometimes...’ 17-piece collection featured outrageously cool prints and designs inspired by tokidoki’s most iconic characters Unicorno, Mermicorno, Moofia, Cactus Friends & more! For


the first time ever, BlackMilk have also included backpacks as part of their range! KEITH HARING X COTTON ON One of Haven’s largest and most exciting programs to-date; Keith Haring x Cotton On Group collaboration launched across Cotton On and Typo stores globally! The epic 100+ piece collection of apparel, sleepwear, accessories and homewares pays homage to the late, legendary New York artist who revolutionised the art world.

GRINCHMAS 2021 Haven have grown The Grinch brand to record heights - celebrating ‘Grinchmas’ bigger and better each year at every tier of retail. Haven continue to construct multiple Christmas programs simultaneously with retailers, by ensuring each of the ranges display a different handwriting. The Grinch has fast become the ultimate Christmas brand at retail – Peter Alexander (for a 5th year running), Cotton On, Jay Jays, Big W, Target, Kmart and Best & Less continue to participate with programs each year - with matching family sleepwear being the musthave product for the festive season. Cotton On in particular celebrated Grinchmas in a huge way in

2021 - launching over 50 SKUs across family sleepwear, kids tees, babywear, bedding, accessories and gifting! The extensive Grinch range marked a first for Cotton On – who just the year prior launched one Grinch kids t-shirt! SESAME STREET X COTTON ON For the very first time, Australia’s largest global retailer, Cotton On collaborated with Haven for their much-anticipated Sesame Street collection! The range, featuring vintage 90’s character art kicked-off with 33 SKUs of Women’s Apparel, Sleepwear and Accessories across the globe! Cotton On’s Intimates, Activewear and Lifestyle brand, Cotton On Body released their first collection of Sesame Street Sleepwear and Accessories in May/June 2021. Retro designs and fluffy slippers and sleeping masks championed the range for a nostalgia meets comfy cute collection! Cotton On also released a range of Women’s Retro Tees alongside the Cotton On Body collection. Cotton On are expanded the collaboration beyond Womenswear in 2022, launching their first children’s apparel and sleepwear range with Cotton On Kids!


DINO RANCH POPULAR IN AUSTRALIA Hit preschool series Dino Ranch has been a galloping success since its US/ Canada launch in January 2021 and is proving equally popular in Australia. The 52 x 11’ 3D animation from independent, integrated global entertainment company Boat Rocker, is a unique and imaginative ‘pre-Westoric’ mix of dinosaurs and ranchers, two things beloved of kids everywhere. A top performing US cable series among kids aged 2-5 since its launch on Disney Junior, DisneyNOW and CBC Canada in January last year, Dino Ranch has quickly earned a strong

global footprint, airing across Europe and LatAM, with series two arriving on Disney Junior and Disney+ in the US & LatAm later this year. In Australia, the show launched on Disney + in April 2021, followed by 9Go! in January 2022, where it has been lassoing a huge herd of fans. Leading licensing agency, Haven, are managing the local business and working on a robust consumer products programme for roll-out this year so that young fans can immerse themselves further in all things Dino Ranch. Boat Rocker has developed a signifi-

cant consumer products programme including toys from Master toy partner Jazwares, which are being distributed locally by Big Balloon. These were launched exclusively with major department store chain Big W in October, proving popular with young ranchers, with further lines planned for Spring and again later in the year. Further retail expansion follows later in 2022. Additional partners signed include Scholastic, who have recently launched a colourful range of story and activity books; Amscan, for party paperware, Caprice for apparel and accessories; and Ravensburger for games & puzzles, distributed by Modern Star. Further announcements due soon. In addition, Boat Rocker has retained leading Australian communications specialist The Connect Agency, who will be working closely with Haven and their licensees to create a dynamic PR programme, including influencer activations, across the market. It looks like an exciting 2022 for Dino Ranch that’s set to bring even more roaring success!

NEWS FROM THE CARAT SHOP As the leading licensee of Harry Potter jewellery, the Carat Shop has become renowned for quality in manufacturing and magical design. The eagerly anticipated Christmas collection has grown significantly for this year. Advent calendars have become part of everyone’s Christmas and Harry Potter fans are no different. This year the Hedwig Advent Calendar Tin is designed to open like a book and is filled with a double layer of printed boxes each containing a full-size product from the main jewellery & accessories collections. The tin can then be kept for storing treasures and keepsakes. Product retails at AUS $108.34 and the product value included is AUS $216.68. The Bauble collection has increased this year due to demand.They sold out on release last year! Nestled inside the

tin bauble is a full-sized product. The house baubles contain matching house necklaces. The other designs include either a keyring, necklace, or earrings. Made to hang on the Christmas tree or similar display, they have a hanging ribbon and gift tag, making them great gifts which can be used again and again each Christmas. The baubles retail at AUS $21.67. A new concept has been included for Christmas this year - Gift Crackers. They are sold individually and contain jewellery items from the main collection. The card cracker is printed with icons from the Harry Potter story so there is no need to gift wrap. The crackers retail at AUS $34.29. Finally, although not a Christmas product the House Gift Tins have been launched with this special time of year in mind when gift giving is at the top of

everyone’s list. The house tin opens as a book and is filled with house products that include a bookmark, lanyard, scrunchie, necklace and earring set. The gift tin retails at AUS $72.00.

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BLUE CHIP BRANDS GETS INTO GEAR FOR 2022 Specialist brand licensing company, Blue Chip Brands has several new exciting programs scheduled for release in 2022 headlined by the major launch of lifestyle brand LA Gear with retailer Big W. The iconic Southern Californian active and lifestyle brand that shot to fame in the 1980s will be positioned as the premium sports and activewear brand within Big W and feature across men’s & women’s apparel, footwear and accessories. The LA Gear brand offer will be supported by a national advertising campaign, social media/influencer program as well as partnering with 1% for the Planet to support environmental initiatives. Ultimate automotive performance brand Shelby is also set for an exciting year through deals brokered by Blue Chip Brands. The headline act is the global launch of Shelby Golf Carts and resort transport vehicles which premiered at the PGA Trade Show held late January in Orlando.With high performance models based on the Shelby GT350, GT500 and the Shelby Cobra the range is destined to be the most powerful drive on the fairway. Other product releases include a limited edition set of coins featuring iconic Shelby & Ford Mustang vehicles from Downies Collectables and apparel and headwear from DFM Australia. The Ford consumer products program continues to prosper through Australasia based on both Australian


Ford vehicles such as the Ford Falcon and global nameplates like Mustang and Bronco. Limited edition product based on iconic and highly sought after vehicle nameplates has proven to be a winning formula. Publishing partner VIP Automotive will release a follow up to the staggeringly successful ‘bible’ based on the 1971 Ford Falcon XY GTHO Phase III which is widely regarded as the most iconic vehicle ever manufactured in Australia and the fastest four door production sedan in the world. Following the success of the men’s launch of apparel & accessories in 2021 global partner Cotton On will release a range of women’s apparel featuring Ford retro designs from the 1970s and 80s. In another licensing partnership with Cotton On, ultimate glamour girl, Betty Boop will feature on a range of women’s apparel and accessories to be launched during

the year. The consumer products program for Australian illustrator Steven Rhodes continues to grow after another successful year in 2021. Empire Apparel has inked a deal and will supply apparel and accessories to Jay Jays whilst on the global stage new deals have been announced with UK licensee Poetic Brands for apparel and Boston America Corp for a range of novelty candy and drinks. The success of the Steve McQueen x Mr Simple brand collaboration launched for Summer 2021 will see the program repeated throughout 2022 with the Winter menswear offer featuring statement pieces including bomber jackets, cable knits, corduroy blazers and pleated pants. Albert Einstein will be the focus of a range of limited edition collectable product that celebrates the 100th Anniversary of his theory of general relativity being proven in Wallal, Western Australia. Blue Chip Brands will also be seeking to finalise deals for new brands it has recently been appointed to represent. Motul is a global leader in the oil and lubricants industry and a partner to numerous leading motorsport teams and events including Moto GP, World Rally Championship, Le Mans 24 Hours and Paris-Dakar’. Licensing opportunities exist in lifestyle apparel, motorcycle apparel and accessories, workwear and garage and workshop products. Evel Knievel is possibly the best-known stuntman of all time. He invented himself and his business jumping, crashing and miraculously recovering to promise even more outrageous stunts to come. His most famous stunts include jumping the fountains at Caesar’s Palace - Las Vegas and the jump at Snake River Canyon. Evel Knievel is testament to the saying ‘pain is temporary, glory is forever’. With a strong consumer products program developing internationally licensees have already been appointed and will be launching men’s T-shirts and headwear in time for Father’s Day in Australia.


BLUEY’S HOME LISTED ON AIRBNB Bluey is a phenomenon around the world – what makes her and the rest of the Heeler family so appealing?

That’s what sets Bluey apart from a lot of other kids’ shows — it’s a series for the whole family, not just a particular age group.

Kate O’Connor: Bluey certainly is a phenomenon. The show is televised in over 60 countries. We’re the number one kids show on broadcast TV in Australia, and were the number one ratings driver on Disney Junior with pre-schoolers in 2021.

Kids love how Bluey is all about games and play, and the fact that it’s quintessentially and unapologetically Australian really adds to its global appeal.

The magic of Bluey is its simplicity and relatability, but I also think Bluey is special because it doesn’t fit the mould of a normal kids’ show. Despite being about two sisters, it doesn’t fixate on gender — and it’s watched equally by boys and girls. There’s no denying that it is also genuinely funny — funny enough for Rolling Stone to include it in its list of “Top 100 Sitcoms Of All Time” — which means both kids and adults love to watch it together. Bluey is 90% co-viewed which means you’ll find the whole family sitting down to watch it together.

What lead to the exciting partnership with Bluey and AirBnB? BBC Studios partnered with Airbnb to lovingly recreate the Heeler’s house as part of Airbnb’s wildly successful “Only On Airbnb” program. Airbnb has created some amazing activations around the world to bring

The iconic Heeler family home from hit Australian kids’ show, Bluey, is being listed on Airbnb in Brisbane, Queensland, offering one lucky family the opportunity to live like the Heelers for the ultimate Bluey fan weekend. Bluey is a global phenomenon that screens in over 60 countries and is beloved by both parents and kids for its heart, humour and relatable family moments. Airbnb has partnered with BBC Studios, co-commissioner and global distributor of Bluey, on this one-of-akind experience. Total Licensing Australia, caught up with Kate O’Connor, Head of Brands & Licensing, BBC Studios ANZ to find out more.


TOTAL LICENSING AUSTRALIA Have the first guests booked in yet, and what can they expect?

I love interactive installations, and I can’t understate their importance for us as a company.

Yes, they sure have! Bluey fans could book the stay on a first come, first served basis on Tuesday 15th February via the Airbnb website. From 18th to 20th February the guests then enjoyed an action-packed schedule of Bluey experiences, as well as plenty of downtime in the Heeler home, which was customised to bring the cartoon experience to life.

In this post-Covid world, everyone is looking for better ways to serve and connect with their fan base. At the BBC, we are privileged to be able to work with our partners on incredible interactive installations, such as Van Gogh Alive, as well as specific brand-focused ones, such as Blue Planet in Concert.

They were welcomed by special touches like the red letterbox, garden gnomes, bone-shaped chimney and charming bay window.

key scenes from pop culture to life. The Heeler home is one of only a couple of “Only On” campaigns they’ve done in Australia, and the response has been incredible. From our perspective, it was a way to celebrate the brand and give something back to the fans, who had the chance to book a one-of-a-kind weekend getaway; which also included an exclusive behind-the-scenes tour of the Ludo Studio where Bluey is created, a Chinese takeaway feast and an afternoon decorating Bandit’s famous duck cake.

After walking through a custom-made front door, almost identical to the Heelers’, they got to enjoy Bluey and Bingo’s fabulous playroom with its signature rainbow canopy, kiwi rug, spotty couches and numerous toys such as Chattermax and Polly Puppy. Tiny details from the show also came to life in Bluey and Bingo’s bedroom; from matching bed linen, to a handmade stained-glass window feature, to the glowing moon and star stickers on the walls. It was absolutely perfect. Do you find it is becoming more and more important to grow in the area of interactive installations?

And, of course, our engaged Bluey fan-base is incredible; we are always trying to find ways to surprise and delight them. We have collaborated with a number of big brands to create a combination of brand collaborations with names like Peter Alexander, Crayola, Bonds and Adairs; activations, such as Only On Airbnb; and even theatrical productions with our partner Andrew Kay, who we just wrapped Bluey’s Big Play in Australia with and with whom we have more great plans. Do you see similar partnerships in the near-future? We have so many exciting things on the horizon and are always looking for ways to bring the show to life for our fans. I’m pleased to announce our next big partnership is with Colgate, who will be bringing our favourite Heeler family onto toothpaste and toothbrushes later this month. It is very exciting for us to get to work with leading brands like Colgate, and even more exciting that this is the first time in Colgate’s history that they’ve put an Australian brand on their products. We’re thrilled to bring Bluey to our fans in this way. We’ve also announced other amazing global partnerships with the likes of Crayola and Hasbro; who will be releasing Bluey Trouble and Bluey Monopoly Junior. Towards the middle of the year there will be some more exciting announcements, so stay tuned!


NEED TO KNOW WHO OWNS A LICENSE? Do you want to know who licenses a character in Australia? Total Licensing World is the leading global business directory and guide for the licensing industry. This is the resource that everybody in licensing needs including: • 28,000 character and brand listings • 2000+ licensors and agents worldwide • 1 ,000s of licensees and manufacturers plus support companies, designers, accountants and more.

Do you want to find manufacturers in India? Total Licensing World is the market-leading, fully searchable online guide that finds all the information you need about licensing. • Who makes socks in Australia? • Who handles pre-school brands? • Where can I find an IP lawyer in Europe? • Who are the top children’s manufacturers in Brazil? ...and much, much more.

Do you need to find a new licensing company? How can you access all this information and more? You can subscribe for a full year’s access to Total Licensing World for just 285 AUD ($210 US). To subscribe, visit: buy to start your subscription.


“Vlad & Niki” is an imaginative, live-action preschool YouTube series, showcasing the everyday comedic antics of two young brothers, starring eight-old Vlad Vashketov and six-year-old Niki Vashketov, along with the help of their humorous mother Victoria Vashketova. “Vlad & Niki” have more than 236+ million subscribers worldwide, with 78+ million subscribers on their English Channel. They have received more than 135+ billion total views. In Australia and New Zealand they capture an average of 19+ million monthly views The streaming short-form content is packed with non-stop adventures, creativity and tons of fun. Localized on 21 channels and translated into 18 languages, the key preschool learning themes for “Vlad & Niki” include family fun, discovery play, home adventures, indoor and outdoor fun and games, singing and dancing. The inspiration for the series began when Vlad noticed the antics of other kids while watching YouTube, and wanted to make a video of his own. The Vashketov family began recording and uploading videos of the boys during their free time on the weekends in their home. As their popularity grew, so did the families’ creativity. Each episode is produced with an innovative mix of live action, animation


and music to create comedic videos that capture the attention of the preschool demographic. Their one-yearold brother Christian often gueststars in the episodes. “Vlad & Niki” continues to be well received by critics as well as the public as the dynamic duo captured three

more prestigious awards in 2021, including being named ‘Best Web Series for Kids’ by the National Parenting Product Awards (NAPPA); winning the Shorty Awards honor for ‘Best Influencers & Celebrity YouTube Campaign’ and the 42nd Annual Telly Awards’ ‘Bronze Winner in the Gen-


eral Children’s Online.’ Those were added to earlier recognition from the International Academy of Digital Arts & Sciences’ 10th Annual Lovie Awards ‘Outstanding Work Shortlist’ category. The two young brothers have received numerous YouTube Creative Awards, commonly known as Play Buttons, including a Ruby Play Button for 50 million subscribers; three Diamond Ruby Play Buttons for 10 million subscribers; 16 Gold Ruby Play Buttons for a million subscribers; and 16 Silver Ruby Play Buttons for one hundred thousand subscribers. In recent news, WarnerMedia Kids & Family acquired the Vlad & Niki library to begin streaming on HBO Max’s Cartoonito in March 2022. In addition, mobile apps have surpassed more than 100,000,000 downloads. On the licensing side, a deal with Playmates Toys includes more than 15 SKUs and Zuru Toys will produce 2 SKUs. Vlad is the rambunctious, adventurous and competitive older brother who enjoys playing soccer, kickboxing, and water sports. A natural performer, Vlad is obsessed with animals and, when not in school, he spends his free time hip hop dancing and singing to his favorite performers including Maroon 5 and Imagine Dragons. Vlad is in

second grade and speaks English and Russian. Niki is the precocious younger brother who loves traveling, fashion, singing, dancing, painting and being creative. In his free time he enjoys do-it-yourself projects, arts and crafts, cooking and baking - pies are his favorite. Niki is in kindergarten and speaks English and Russian. Victoria is the fun-loving mother whose lively personality is essential to the “Vlad & Niki” storytelling. The mother of three began her career performing as a competitive gymnast in Russia. She had a reputation for being the lively, expressive gymnast showcasing her exuberant personality during competition. The “Vlad & Niki” video-streaming property is created, written and produced by Sergey, the boys’ father, and his wife Victoria. Before garnering viral global attention, Sergey was a successful salesman and applied his skills to help create a worldwide brand that includes international licensing deals and brand integration. Vlad & Niki brand-new toys and playsets created by Zuru Toys and Playmates Toys are available in retailers such as Target, Walmart, Amazon and Smyths in Europe. Fans can become

fully immersive with “Vlad & Niki” on their website https://vladandniki. com where consumers will be able to watch videos, play games and purchase exclusive merchandise including apparel, accessories, drinkware and home goods. Vlad and Niki are encouraging preschoolers to learn and engage in exciting adventures with 12 mobile application games for Android and IOS. Their games, which have 100,000,000 downloads feature music, funny animations, entertaining challenges and adorable characters. The family now resides in Miami, Florida.

For more information visit Vlad & Niki on YouTube at vladandniki

2021 Awards •

Vlad & Niki and Zuru won the silver prize in Toy Shop’s UK’s 2021 Independent Toy Awards Silver Prize in ‘License of the Year’ category

Shorty Awards 2021 - won “Best Influencer & Celebrity YouTube Campaign”

National Parenting Product Awards (NAPPA) 2021 Awards – awarded “Best Web Series for Kids”

42nd Annual Telly Awards - won “Bronze Winner in the General Children’s Online” category

11th Annual Streamy Awards - received a nomination for “Best Influencer Campaign”




Paddles, the lovable polar bear cub accidentally delivered by the Stork to a frozen River Shannon in Ireland, has now found himself even further from home: in Australia! State-of-the art animation and media company FuturumKids, whose delightful new CGI show for four-to-sevenyear-olds, Paddles, has launched in a number of markets, has announced its arrival in its first major market outside Europe with a deal to show Paddles on the Stan streaming service in Australia. Stan is a video-on-demand subscription service that provides its customers with access to a wide range of movies, television programmes, sports and other audio-visual content. This includes original productions and high-quality acquisitions, notably in children’s programming, where Stan is has been building a strong portfolio of quality kids’ content. Paddles, FuturumKid’s premium series, certainly fits that bill. With its emphasis on programming quality and wide availability on multiple devices, Stan has the fastest subscription growth rate of any streaming service in Australia. The show will launch on the Australian network in the autumn boosting the fast-growing presence of the lovable polar bear in multiple markets. The deal was brokered by brand management company Monster Entertainment, which last year signed a global distribution deal for Paddles. Monster Entertainment will focus on bringing


Paddles to new territories around the world, except Korea, which will be managed by local company Neon. Paddles, a charming, exciting and very funny 52 x 11 series, tells the story of a polar bear cub that accidentally finds itself in Ireland – and is brought up by a pack of Irish wolfhounds. Through the adventures, mistakes and discoveries of its funny and huggable star, and his friends Bracken, Bridie and Fagan, Paddles shows its young audience that being different is something to be celebrated and enjoyed. This appointment is the latest stage in the broadcast and merchandising development of Paddles, whose makers include members of the team behind the seven-time Emmy-award-winning children’s series Jakers! FuturumKids also contains senior figures from HIT Entertainment and its global franchises Bob the Builder, Barney and Thomas and Friends.

Paddles has already been sold to Cartoonito UK and launched on Ireland’s RTE with more major broadcast deals imminent. The Futurum team will be building on this success at MIPTV, where it expects to see strong interest in the show, which is also making inroads into the licensing arena. In fact as well as distribution deals with Monster and Neon, an e-commerce venture for plush is in the works, with a merchandising strategy already in place. This is led by Niall Watters, formerly Head of Brand Partnerships at ChannelSight, a leading e-commerce intelligence and performance optimisation platform. He is now Head of Commercial at Futurum Group and building a merchandising strategy that will start by bringing specially developed Paddles plush and other items to market at the same time as the show launches in a number of countries. In fact the first range of Paddles licensing and merchandising products is already on the way and a number of other deals are to be announced in the runup to MIPTV. Brendan Kelly, Head of Sales at FuturumKids, says: “There’s always a very strong demand for pre-school entertainment but it takes something special to attract the attention of a streaming service like Stan, which is focusing on building a portfolio of quality kids’ shows. We believe Paddles’ perfectly fits this aim and are thrilled that Monster Entertainment has brokered this deal with a leading name in Australia’s VoD market.”

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KEY COLLABORATIONS FROM IMG With more than 25 offices around the world, IMG represents some of the world’s most prestigious corporate trademarks and institutions, sports brands, teams and federations, fashion labels, lifestyle, media, and entertainment properties, as well as major personalities. In Australia, IMG are currently promoting three key collaborations – Been Trill x Culture Kings; Van Gogh Museum x Anthea Crawford; and Kakeo Friends x Cotton On Group. BEEN TRILL X CULTURE KINGS Been Trill, the streetwear label originally founded by Matthew Williams, Virgil Abloh, Heron Preston, and Justin Saunders, has partnered with Australia’s premium streetwear retailer Culture Kings to launch an adult’s streetwear and accessories collection. The first collection launched at the end of 2021 and featured Been Trill’s bold colours, detailed embellishments, and signature styles in a collection of jackets, tracksuits, hoodies, t-shirts, bags, hats, and more. In line with Been Trill’s high graphic, youth forward vision, Culture Kings have developed a collection that builds on the label’s recognizable logos and symbols and featured cyberthemed graphics that provided bold

and eccentric products in the refined streetwear space. Their second collection called “New World”, has dropped into the market as of February 2022 and features a graphic heavy range across men’s and women’s outwear, t-shirts, shorts, and accessories. VAN GOGH MUSEUM X ANTHEA CRAWFORD Celebrating 45 years of Australian Style, Anthea Crawford one of

globally online and featured in Australia’s leading department stores, David Jones, and Myer. Australia’s leading womenswear designers partnered with the Van Gogh Museum to launch a limited-edition autumn/ winter 2021 collection. The timeless event and occasion wear of Anthea Crawford is known for the tailoring and stylish separates that feature print, colour, and sumptuous fabrics as key brand signatures. In collaborating with the Vincent van Gogh Museum, the perfect synergy was found with Vincent van Gogh’s iconic artwork, bold colours, and recognisable creative style to produce a 19-piece collection of dresses, blouses, t-shirts, trousers, coats, and jackets. The collection was available

KAKAO FRIENDS X COTTON ON GROUP Finally, the Australian-born fashion retailer, The Cotton On Group has partnered with the South Korean brand, Kakao Friends to launch a fun, youth focused fashion range. Launched in mid-2021 across their Singapore, Malaysia and Australia stores and eCommerce, the Cotton On collection ranges across men’s and women’s daywear, sleepwear, and accessories. Using the extensive range of Kakao Friends creative assets, Cotton On have produced a cute, quirky, and graphic driven, characterbased collection of pyjamas, slippers, sleep masks, onesies, tees, rugby tops, shirts, caps, and socks. In 2022, Cotton On have expanded Kakao Friends into their kids range and will be launching into other categories later in the year.

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TOTAL LICENSING AUSTRALIA By Noelene Treloar, Of Counsel and Adrian Trioli, Principal Adrian M Trioli Intellectual Property

Promoting Innovation in the Toy and Games Industry Changes to Australian Design Law**

Noelene Treloar The Toy and Games Industry increasingly relies on intellectual property (IP) to protect research, development and innovation and gain commercial benefits through licensing. Registration of industrial designs is one form of IP and plays a key role in the recognition of toy and game products. In Australia, design registration is a relatively quick and inexpensive procedure. Recent major changes to Australian Design Law provides support for toy and game owners to protect, enforce and licence their design rights in Australia. We focus on two changes below. •

Introduction - Designs in Australia

Design rights protect the new and distinctive appearance of a product – features such as shape, configuration, pattern or ornamentation. Registration of a design grants to the owner the exclusive rights to use, make, import, sell, hire or otherwise dispose of the product or authorise another person to do so – including through exclusive licensing! Under Australian Design Law, a design application undergoes an initial formalities examination by IP Australia and is then automatically registered within about six (6) weeks. A registered design can remain reg-


istered and not examined for the life of the registered design, being a maximum of ten (10) years, with a renewal due after five (5) years. Once a design has been registered, the design owner can request postgrant examination of the design by IP Australia whereby the visual features of the product are compared against the prior art base. Assuming that post-grant examination is successful, the registered design will then be certified. Requesting examination is not mandatory. However, enforcement action can only be taken against third party infringers once a design has been examined and certified by IP Australia. A design needs to be certified before a “cease and desist” letter can be issued to an alleged infringer. The Australian Government has recently made a number of refinements to Australian Design Law, with two significant changes highlighted below: 1.

A new 12-month Grace Period for SelfPublication or Disclosure

In a significant development for Australian Design Law, commencing 10th March 2022 and for publications or use on or after 10th March 2022, there will be a 12-month grace period for self-publication or disclosure before filing a design application in Australia. This step will bring Australia into line with jurisdictions such as the United States and the European Union. The introduction of the 12-month grace period provides greater scope for toy and game companies to work with third party designers, whilst reducing the risks of invalidating disclosures.


Exclusive Licensees have the right to claim infringement

From 10th March 2022, the exclusive licensee of a design in Australia will have the right to bring design infringement proceedings. Whilst the right to obtain relief will only apply to conduct occurring after 10th March 2022, the change aligns Australian Design Law with the rights of exclusive licensees for other IP rights. This change recognises the impact design infringement can have on exclusive licensees. Depending upon the circumstances, the registered owner will still need to be involved in any design infringement proceedings (whether as a defendant or plaintiff). •


Research, development, innovation and licensing are key drivers of competitive advantage and success in the Toy and Games Industry. The introduction of a 12-month grace period for self-publication or disclosure of a design brings Australia into line with jurisdictions such as the United States and the European Union. The ability of exclusive licensees of registered designs to bring design infringement proceedings aligns with exclusive licensees of other IP rights. Could your business benefit from the changes? **Note:This article has been prepared for general information purposes only and not for the purposes of providing legal advice. Please contact the authors if you require assistance in Australia or New Zealand ( Ms Noelene Treloar will also be participating in the Australian Toy Fair Digital from 28 March 2022 to 1 April 2022. Otherwise, please liaise with your local IP Counsel to put measures in place to best protect your IP.


CHRIS CHUN DEBUTS GIFT PRODUCTS Chris Chun Design is excited to announce 4 new licensing collaborations for 2022. Entering the Australian gift and stationery market for the first time, Chris has collaborated with The Aird Group (TAG) on a new range of products featuring his unique Chunoiserie Style including exquisitely painted bird and floral patterns. Planned for launch in March 2022, the key items in this first release include journals, glasses cases, jewel cases, keychain purses and soy-based scented candles with gorgeous gold foil packaging.

‘This collection offers a unique style to consumers’, says Jordan Aird, Brand Development & Marketing Manager for TAG. ‘We don’t see much chinoiserie style gift and stationery in our current market and with Chris’s style and flare, he offers a modern story telling with his designs. We’re confident that consumers are going love this collection!’ The Aird Group (TAG) is a family owned greeting card and giftware company owned and operated out of Adelaide, South Australia and has been for over 40+ years.

FUNIMATION AND CRUNCHYROLL Existing and new Crunchyroll subscribers will now have access to library and simulcast content previously exclusive to Funimation. This move makes good on the promise to Australian and New Zealand fans that the merger of AnimeLab and Funimation, and now Funimation and Crunchyroll, would bring together the previously separate services into a single subscription. Crunchyroll’s pricing remains unchanged, offering fans the ultimate anime experience with subs, dubs, films, and simulcast series in over 200 countries and territories and in 10 languages. Colin Decker, CEO of Crunchyroll said, “When we brought Funimation and Crunchyroll together last year,

our top priority was to put fans first,” said Colin Decker, CEO of Crunchyroll. “Unifying all of our brands and services under the Crunchyroll brand globally enables us to offer more value than ever before as we combine subs, dubs, simulcasts, library, music, movies, manga—all into one subscription. The new Crunchyroll is the realization of a dream, and we are grateful to the creators of anime and the millions of fans who have joined us in making the community what it is today.” 40,000+ sub and dub episodes are now available on Crunchyroll for Australian and New Zealand fans, with more hitting the service daily over the next few weeks ahead. An allnew series from the upcoming April

season – the biggest on record to be announced soon – will stream only on Crunchyroll; Funimation will continue to add new episodes of current series. Fans of anime will be thrilled that Crunchyroll’s ad-free subscription options have not changed, creating a huge benefit for new and existing subscribers who will no longer have to pay for two services. (Crunchyroll tiers are Fan, Mega Fan (monthly) and Mega Fan (yearly). In addition to consolidation of SVOD services, Sony-owned Funimation Global Group, LLC will now operate as Crunchyroll, LLC and has initiated rebranding across its global footprint to solidify Crunchyroll as the single, global brand for anime.

GUESS HOW MUCH I LOVE YOU IN KMART SLR Productions’ Guess How Much I Love You – The Adventures of Little Nutbrown Hare is hopping into Australian retailer, Kmart for the first time this Easter with an exclusive infants and children’s apparel range. The deal brokered by Mitch Dowd’s Brand Lab label on behalf of SLR Productions will see 39 Guess How Much I Love You – The Adventures of Little Nutbrown Hare styles launch. The extensive range featuring the much-loved characters Big Nutbrown Hare, Little Nutbrown Hare, Little Redwood Fox, Little Field Mouse, Little Gray Squirrel, Little White Owl, and Blue Bird will appear across branded knit and flannel pyjama sets, onesies, dresses, long

sleeve tees, hoodies, track pants, beanies, socks, and slippers.Also included in the launch are ladies pyjamas. The Guess How Much I Love You brand by Australia’s SLR Productions has produced two TV seasons comprising 78 episodes as well as two holiday special films and broadcasts in over 160 countries. The SLR Productions animated series is based on the classic book written by Sam McBratney, illustrated by Anita Jeram and published by Walker Books. “I am so thrilled to be seeing Guess How Much I Love You – The Adventures of Little Nutbrown Hare hopping into Kmart just in time for Easter. Together with Brand Label we have

developed an extensive infants and children’s apparel range sure to delight the littlest and biggest of kids.” said SLR Productions’ CEO and Executive Producer, Suzanne Ryan.

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MOOSE GROW PRESCHOOL LICENSED PROGRAMMES Moose Toys have entered their 2022 growth strategy with a number of licensed partnerships, heavily majoring

on the preschool sector. They have been appointed as the new master global toy partner for the Octonauts relaunch and new product development is underway for Bluey. “We are doubling down on our preschool licensing partnerships, a top performing sector for us,” commented Paul Solomon, co-owner, Moose Toys. “We will expand our popular line of ‘Bluey’ toys, based on the hit preschool series distributed by BBC Studios airing on Disney Junior, and introduce a brand-new partnership with the mega-hot property Octonauts. Moose is at the top of its game thanks to our incredible creative team of developers and designers and our supportive retail partners. At Moose, we pride ourselves on staying ahead of the curve and delivering toys that spark imagination with elements of surprise and delight.” On a different note, Moose’s latest release, Akedo – Ultimate Arcade Warriors, packs a punch. These retro arcade-style fighters bring

the on-screen action IRL, with a oneon-one battle of skill and strategy. Each warrior is placed into their own battle controller and delivers a series of strikes until a player lands the final knockout move – a Split Strike that shatters the defeated opponent in half. There are 39 unique warriors to choose from – including ninjas, robots, gladiators, Vikings, teddy bears, dinosaurs, clowns and more, all with different moves and weapons. The Ultimate Battle Arena is the ultimate fighting stage with thirty-five real battle sound effects, two arena backgrounds to choose from and a scoreboard to track the Akedo tournament. There’s also a training mode for practice in-between bouts. The launch was brought to life in partnership with Nickelodeon who debuted The Akedo Super Ultimate Ultimate Tournament on their YouTube channel, featuring an “as live” bracket style competition between super-influencers battling for the title of Ultimate Akedo Champion.

GLOBAL AGENTS IN PLACE FOR TETRIS The Tetris Company, Inc. recently announced changes to its worldwide network of merchandise licensing agents for the world-famous Tetris® brand, including new agent signings and renewals. These changes come as the company heads towards the iconic video game brand’s 40th anniversary in 2024. “We’re always looking to bring new partners on board who will help grow the Tetris brand with fresh products and experiences that are innovative, fun and meaningful for our global fan base,” says Megan Buettner, head of consumer products at Tetris. “With the 40th anniversary of Tetris on the horizon, we look forward to working with all our new and existing network of licensing agents to make it the most memorable celebration yet.” Updates to the Tetris brand’s merchandise licensing agent network include: The Tetris Company has ex-


tended its agency agreement with Lisle Licensing for UK, Ireland and Channel Islands, managed by Francesca Lisle; Brand Fresh Management, led by Janice Ross, will continue to manage licensing agreements for the United States and Canada; IMG will continue to manage APAC (Asia-Pacific region), under the guidance of Miki Yamamoto, in addition to Brazil with support from Glenn Migliaccio; CPLG, led by John Taylor, will now represent the Tetris brand in France, Italy and India.

In addition, CPLG’s representation will continue in Iberia, CEE (Central Eastern Europe), CIS (Commonwealth of Independent States, including Russia), Benelux, Greece, Turkey, MENA (Middle East and North Africa) and the Nordics (Finland, Sweden, Denmark, Norway). The Tetris Company has also signed Studio 100 to the agency roster for Germany, Switzerland and Austria, under the guidance of Joachim Knödler and KOPA Licensing, with the support of Carlos Carvajal, will expand coverage for the brand in Colombia, Peru, Chile, Ecuador, Mexico, Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama. Current representation for the Tetris brand also includes WP Brands in New Zealand and Australia, managed by Lim Mi-Kyoung, and Born Licensing for global promotions and advertising under David Born.

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In order to ensure the safety of all concerned, this year’s Australian Toy Hobby & Licensing Fair, planned as both a live and online event, has, once again, transitioned to a virtual show which will be held from Monday 28th March until Friday 1st April. As we go to press, more than 70 exhibitors had signed up to the digital edition, with more expected before the end of March. Last year’s show, which was also held virtually for the first time, attracted over 70 exhibitors and a total attendance of more than 2,000 retailers and buyers and a total of 3,400 visitors from the UK, Europe, US and Asia-Pacific. Over 80% of visitors were decision-makers for their business. The Fair is a platform for wholesalers, manufacturers, distributors and inventors to build a presence within the industry, generate leads and meet new and existing companies building industry strength in Australia. Registration is, as always, free of charge and visitors can register to attend if they click Those looking to exhibit can access information via The 2022 Awards Program will also take place including the various Licensed Property Awards which in-

clude the Overall License of the Year, Best Promotional Campaign, PreSchool License of the Year and Boutique License of the year. The ATA Program of Awards is an integral part of the Australian Toy Hobby & Licensing Fair as it aims to celebrate the outstanding performances achieved by the industry through products, licenses and individual successes.

EXHIBITORS (As at 10th March) A & O Distribution Aetherworks All Interactive Distribution Anest Iswata Artiwood Australia Australian Toy Distributors/KB Sales Avantco Australia Axis Toys Banter Toys & Collectibles Big Balloon Centy Trading Clover Street Connetix Tiles Cosplay OzAnimart Divisible By Zero Doood Pty Ltd T/A HeyDoodle EasyRead Time Teacher EducationAll Australia Edu-Fun Eleganter Australia EUtoys

Even Toys & Games Formula Sports Fun Wheels Games Wholesale Geek X Geomagworld/AKM Toys Happy Planet Toys Headstart International Heebie Jeebies Hunter Leisure Hunter Products Impact Merch Jasnor Johnco Productions Kaleidoscope Kenisy Toys LEGO Australia Leisure Learning Let’s Play Games Distribution MADMIA/Enventar Magblox T/A JC Ingenium Mattel Meeple Australia Mizzie The Kangaroo Modern Brands Moose Enterprise Oaxis Asia Pte Ltd Plum Products Product Management Group Rhino Rhino Scale Model Supplies Australia Seabrook Studios Smart Toys Trading Somewhere Over The Rainbow Toys Sperling Enterprises T/A Cape Byron Sports Spin Master Tinc Australia TNW Australia U.Games Ugears Australia Ventura International VR Distribution VTech Electronics William Valentine Collection Windspeed Kites Winning Moves Zimbler

Connetix Tiles is bringing two product announcements to the Australian Toy, Hobby & Licensing Fair. Since inception, Connetix has produced innovative designs such as the signature Pastel Range and Ball Run pack that features clear, fluted tubes and specialty pieces. Already this year, Connetix have added four new products to their product catalogue, including two products as part of their brand-new clear range. Connetix Tiles is an Australian business creating award-winning, globally recognized, STEAM toys, favoured by families, educators and allied health professionals. With hundreds of retailers across 59 countries (and growing), Connetix are proud to be innovative leaders in open-ended play. Connetix magnetic tiles feature stronger magnets, a unique bevel to offer clearer refractions and additional safety features including ultrasonic welding and rivets to make magnetic play safer for little hands.

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Exhibitor Previews On the following pages we bring readers a preview of just a few of the exhibitors at this year’s Toy Fair Virtual. Moose Toys exists to make kids superhappy. For this revolutionary brand happiness lies at the heart of everything they do. With trailblazing toy design, development and manufacturing, their toys consistently scoop the most longed-for awards. Sprinkling some Moose magic across cat-

egories including action figures, collectibles, craft, dolls, games, plush, preschool, vehicles and youth electronics, they have earned their stripes as one of the most creative companies in the industry. Products on show this year include the release of Bluey’s Garbage Truck which has recently launched at all major retailers Australia wide, alongside Bingo’s Ice Cream Cart Playset and Bluey’s Bicycle Playset! There’s lot of new news coming out in the second half including the new School Friends theme which includes new characters, including Bluey’s friends from school, a new vehicle and Bluey’s school. Magic Mixies were a big hit last year, and now Moose Toys are extending this line of toys with Magic Mixies Mixlings. Mixlings is launching in May this year with a Single pack, Collectors Cauldron pack, Tap & Reveal Cauldron pack and Castle Playset at all major retailers There are more than 40 Mixlings figures to collect and six spell-cast-


ing teams. Each Mixling comes with a collector’s guide and its own magic cauldron that reveals its team and rarity when kids rub the gem and say the magic words, Magicus Mixus. Kids can use the magic wand and hold it to the gem on the Mixlings’ forehead to reveal the Mixlings’ magic. Mixlings will be available in single packs, twin packs, or mega packs with four mixlings. Goolitzu are new aliens with new body shapes to collect. They can be Scrunched, squeezed and stretched up to three times their size, and then return to their original shape. Marvel Superheroes and the Heroes of Goo Jit Zu have combined forces to bring a line-up of Superheroes and Villains. Each Marvel Figure has a unique goo filling with a different texture and feel. Moose Toys will also be introducing Jurassic World Stretch Heroes as well as new brand extensions and new items within their current ranges of Treasure X, Kindi Kids, Real Littles, little Live Pets, Akedo and more. 2022 is set to be an exciting year for VTech Electronics who are renowned for their developmental stagebased learning products that combine entertaining and innovate electronics with age-appropriate content, making their toys both educational and fun. This year they are set to release a series of electronic learning toys featuring Bluey. The educational product range will feature learning watches, a phone and interactive game book featuring character voices, sounds and other fun phrases from the Bluey TV series. New product includes a Bluey Ring Ring Phone. Children can playy

games and activities that feature animations of the characters and popular phrases from the show. Press the buttons with pictures of Bluey, her family, and friends to hear phrases about each one.Voice activation lets kids chat with Bluey and Bingo for interactive pretend play. Play four games that feature themes from different episodes. In addition, the Bluey and Bingo Wackadoo Learning Watch is a wristwatch for kids featuring Bluey, It includes eight digital clock faces, time tools and four games. Bluey and Bingo guide children through games that include characters from the show. Time tools include a stopwatch, timer, and alarm. Finally, the Bluey Book of Games includes different activities to play with Bluey and Bingo. Vtech’s Bluey range will be available in 2022 and is suitable for children aged 3 to 6 years. Artiwood is an award-winning importer and distributor of eco-friendly, educational toys and baby accessories. Australian owned since 1999. Their products can be found in-store and online with reputable, independent retailers nationwide. They have expanded their offering this year to include more than 1200 quality toys from a dozen rising global brands. All are on display in their Sydney showroom. Visitors can go on a video tour customised to their needs during Digital

TOTAL LICENSING AUSTRALIA Toy Fair. They can see the new Pikler Play range of indoor climbing frames from Kinderfeets and Artiwood’s fastest-growing brand, Bigjigs Toys, is extending its popular FSC collection and silicone toy range this year. They will have their first samples on display at Digital Toy Fair. The fair is also the first opportunity to see EcoPlay, Artiwood’s new educational brand for 2022. This innovative European brand offers an impressive range of quality educational activity kits, games and puzzles – each beautifully presented with plenty of eye-catching shelf appeal. Artiwood is the Australian distributor for Indigo Jamm (UK), Kinderfeets (USA), Bigjigs Toys & Rail (UK), New Classic Toys (The Netherlands), I’m Toy (Thailand), HEADU (Italy), Apple Park & Organic Farm Buddies (USA), Dolce Toys (France), Caaocho (Canada), Elou (Portugal), EcoPlay (Italy),The Freckled Frog (Australia) and Kidstart (Australia). Axis Toys has recently been appointed the exclusive distributor for the Danish organic brand Fabelab in Australia and New Zealand. Established in 2013, Fabelab is a playful GOTS Certified organic Scandinavian children’s interiors brand, which believes in creating high quality, innovative and responsibly made products for a cosy and creative home. They challenge themselves to create innovative children’s products for everyday use that are made responsibly and with love. Fabelab stems from a world of imagination, and the name is created by two seemingly opposite words: fable and laboratory. All the ideas originate

from this playful, experimental space where dreams inspire an imaginative landscape of multi-purpose products, that allow children and their families to grow and develop together, gathering stories and valuable childhood memories along the way. Fabelab believes in high-quality products and innovative design, always want to contribute to our children’s imagination. The products encourage play, experimentation and creativity. They believe in the power of storytelling and therefore the products always have a story behind them. “Our focus is on eco-certified products that have more of a classic and traditional feel,” commented Paula Opfer, Managing Director, Axis Toys, “And so to us, the Fabelab range was the perfect extension and development for our baby and pretend play offerings. It brings the magic of childhood and the practicality of play together in a wonderful ranging.” Clover Street Pty Ltd are the Australia and New Zealand retail distributors and sales agents for leading US-based pre-school learning, early education, and STEAM brands Learning Resources, Educational Insights, Hand2Mind. Co-founded and headed up by former Funtastic Ltd GM of Sales and Marketing, Matthew Clements, Clover Street Pty are based in Melbourne and carry stock of over 100skus locally from pre-school education toys to sensory & fine motor, to some of the best coding products on the planet! The team at Clover Street are excited about digital Toy Fair and the opportunity to share details of the great range of products currently in stock, as well as some award-winning products from

the US and UK that will be top sellers in 2022 including Numberblocks, a BAFTA award-winning pre-school animated series comprising 120 episodes and more in production.. The Numberblocks YouTube Channel has around four million subscribers and attracts 1.5 billion views annually. The series launched on Netflix in 2020 and 15 million minutes of Numberblocks are watched each day. New hand2mind toys combine classic math teaching tools with fun characters to develop an understanding of early math concepts. There are 30 Numberblocks math learning activities linked to the TV episodes and the range will continue to expand in 2022. Further ranges on show include Big Feelings Pineapple and Arti Max The Coding Robot. Divisible by Zero report that their Fascinations Metal Earth range has continued to grow with the recent introduction of some new models. In the ICONX range they now have Razor Crest and Terminator T-800. In the standard range they have Harry Potter Buckbeak, 1925 Ford Model T Runabout, 1931 Ford Model A and the Ford 1908 Model T - Dark Green.

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The hugely successful move of creator Liz Pichon’s award-winning Tom Gates book series from page to screen has seen The Brilliant World of Tom Gates developing into a firm tv favourite with

mixed-media magazine format, blending Tom’s crazy humour with craft ideas and hacks for kids to recreate, along with fun games and catchy songs. The Brilliant World of Tom Gates premiered in the UK as a Sky Kids Original in 2021. The first series launched on ABC in November 2021 and created a noticeable sales bump for Scholastic, the UK and Australian publisher. Tom Gates is a strong IP that is well known in the Australian market, where the books have been published for over 10 years – mirroring the UK publication dates. Scholastic Australia have released all 19 Tom Gates titles, and book sales total over 2.2m copies (as at January 2022.)

Scholastic will launch new titles in 2022 close to the UK publication dates including Liz Pichon’s new activity book You Can Draw Tom Gates with Liz Pichon. Tom Gates creator, Liz Pichon, is popular and widely recognised in Australia, and has toured the country doing events and signings (in partnership with Crayola) in bookshops, schools and libraries, where she has been welcomed by a legion of young fans. The Brilliant World of Tom Gates has proved a hit with Australian kids too since its launch in late November 2021 on ABC, where it has been on air daily on ABC ME (ABC TV’s channel and app for primary age children.) It can be seen in key afternoon timeslots and is currently showing at 2.30pm. Now that lockdown restrictions have finally been lifted, TG Entertainment (TGE) is pushing ahead with its licensing strategy in Australia and has begun the process of appointing an Australian licensing agency. They are exploring various options during 2022 for a potential launch in 2023 and are also pursuing opportunities for direct to consumer sales via eCommerce channels following the successful UK model. With the region being a vibrant market for live entertainment, TGE also anticipates having a strong presence in the experiential space as part of the overall expansion strategy. The eagerly awaited new Tom Gates novel is set for release in Q4 2022 and looks set to increase visibility and interest even further, adding to the momentum for this bright and burgeoning franchise.

a growing consumer products presence in the UK, and TG Entertainment is now eyeing expansion for the Tom Gates brand in Australia. The illustrated novels, documenting in hilarious detail Tom’s unique and comic world, have sold more than 11 million copies worldwide and been translated into 45 languages. The highly anticipated expansion into television was brought to life in a 20 x 11’ modular


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Articles inside

The Brilliant World of Tom Gates

pages 62-64

What’s on show

pages 60-61

Promoting Innovation in Toys and Games

pages 56-58

The Expanding World of Vlad & Niki

pages 52-55

Bluey’s House listed on Airbnb - Interview

pages 49-51

Spotlight on Haven Global

pages 46-47

Blue Chip Brands Gear Up in 2022

page 48

Multi-Generational Icons

pages 41-42

Star Trek Universe and Prodigy

page 43

Adult and Superfans

pages 44-45

Pre-School Powerhouses

page 40

Blinky Bill

pages 35-36


pages 28-29

Sony Pictures

pages 24-27

Merchantwise Minecraft

pages 10-11

Activision Blizzard

pages 18-21

Sonic the Hedgehog

pages 12-13


pages 14-15


pages 16-17

Cancer Council of Australia

page 6

Warner Bros Consumer Products

pages 7-9

News from the market

page 5
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