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Blendtec Debuts New Airflow Innovations Blender You've probably sat at a lunch counter and jumped three feet when someone requests a smoothie and the blender thunders into action. “But now, thanks to proprietary airflow innovations and a sound-dampening enclosure, the Blendtec Stealth commercial blender can put an end to all that,” says Kevan Allbee, manager, commercial marketing.
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t operates at the sound level of normal conversation despite an industrial-strength 15-amp, 1800-watt, 3.8 peak horsepower motor, according to company officials. Blendtec offers a wide range of commercial countertop blenders for all types of food service businesses, all with a three-year warranty with no cycle restrictions. The Blendtec Stealth also offers a capacitive touch surface with no buttons for easy control and cleaning, a touch slider that adjusts motor speed with the swipe of a finger, 42 pre-programmed blend cycles, and easy online creation of customized blend cycles that can be uploaded to an entire fleet of Stealth blenders via USB to roll out new recipes. Allbee entered the company with a background in delivering broad marketing objectives as a creative director at a variety of businesses, including dot coms as well as firms selling health food and consumer
goods. Allbee says he was brought in to help the 25-year-old engineering and manufacturing company make the leap into marketing in the new digital world. Allbee says that his team is getting back to good core practices. “We’re focusing on establishing strong relationships with our sales partners, improving communication and distribution of our products. Foundational efforts in building our rep groups and supporting our dealers with good materials and promotional support will help them profit by recommending Blendtec to chefs, buyers, and shop owners.” “We’re letting the world know that Blendtec blenders are strong and reliable. They create consistently perfect blended products. They really are work horses that earn profits for its owners.”
69 • February 2014 • Total Food Service • www.totalfood.com