Page 48

SALES & MARKETING

Pitch with perfection 48

Standing in front of people to try to flog your wares is scary enough at the best of times. Follow these simple tips to ensure you leave your audience wanting more

WORDS: Paul Boross

O

ne of the most daunting things any professional has to do is deliver a pitch. Not only does it involve speaking in front of people, which is nervewracking enough, it also puts you under personal and professional scrutiny. And, of course, if it doesn’t work out you’ve lost business. Yet it can just as easily be an engaging, collaborative and fun way to win business and build that all-important network of professional contacts. The ‘elevator pitch’ is a perfect example of this. What most people try to do is cram their entire product story into 30 seconds, thinking that if they say as many words as they can, the client is bound to remember. Actually, just think how you feel when a friend starts telling you something without first introducing what they’re going to say. You might feel confused, disoriented, even irritated, to the point that you have to stop them and ask, “Why are you telling me this?”

www.elitebusinessmagazine.co.uk September 2012

Paul Boross(L).indd 1

01/09/2012 14:57

Elite Business Magazine  

Elite Business Magazine

Elite Business Magazine  

Elite Business Magazine