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20/12/2011
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To Infiniti and beyond... Zagger Fashion Group in Baddow Road, Chelmsford, became the place to visit last month with the exclusive launch of the luxury Infiniti car series. The collaboration, organised by Chris Geer, Managing Director of Zagger, and Paul Watts-Barnes of Infiniti, was the first of its kind in Essex. Chris is now ‘ambassador’ of the Infiniti brand for Essex through his Enterprise Group, and showcasing the FX, EX, G and M Series models in the street was his first step towards introducing the Infiniti range to the general public. So who are Infiniti? Infiniti are part of the Nissan Corporation, headed by Carlos Ghosn, and co-sponsors of World Champion Formula One racing driver Sebastian Vettel alongside Red Bull.
Chris Geer spoke to The Edge about the concept and his vision for the Infiniti brand throughout Essex. “There are very few car companies showing anything new in the UK motor industry at the moment. Infiniti are creating a niche in the market by offering luxury vehicles at affordable prices for a whole new generation of car consumers. “I am very proud to be associated with Infiniti and firmly believe they are a company with a positive future in automotive solutions.” Zagger clients were presented with exclusive Infiniti goodie bags throughout the two week promotion period and several customers booked test drives in their preferred Infiniti vehicle.
Head of Infiniti Design, Shiro Nakamura and his team in Atsugi, Tokyo, take inspiration from Japanese calligraphy, architecture, fashion and music in their quest to style a beautifully balanced fleet of vehicles.
Chris Geer - driving fashion forward.
For enquiries contact chris.geer@zagger.co.uk Infiniti has already come a long way. Born in the US from its Nissan parent company, the brand now has a presence in China, Russia and Switzerland, as well as 40 centres across Europe, including the UK. Already Infiniti has become fast renowned for its ‘attention to detail’, which is why the range provides a seamless match with Zagger. shaun@theedgemag.co.uk
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