SA’s Leading E-Commerce Retailers BY CHARNDRÉ EMMA KIPPIE
In the midst of a pandemic, South Africa continues to climb world rankings, proving to be a key player in the E-commerce space. According to the United Nations Conference On Trade And
Development (UNCTAD) B2C
E-commerce Index 2020, South Africa placed 73rd in world rankings for its
WOOLWORTHS
E-Commerce market readiness and
In April 2007, Woolworths South Africa
development, out of 152 economies. The UNCTAD B2C E-commerce Index zooms in on an economy’s ability to
successfully support online shopping.
The index carefully considers four key indicators, which are closely aligned to online shopping behaviours and
trends, and for which there is wide
country coverage. These key factors are: account ownership, consumers using the internet, postal reliability and secure internet servers.
The country’s revenue is set to continue to increase, with new
markets gradually emerging, and
existing ones exhibiting promising
potential for accelerated development in months to come.
Just placing in the upper half of world
rankings means we have a long way to go. However, market expansion is well on its way, with Fashion, Toys, Hobby
& DIY, and Electronics and Media being the most popular avenues of revenue in South Africa at present.
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TOP500 11th Edition
TAKEALOT Launched in 2011, Takealot Online Pty,
Ltd. has become South Africa’s biggest player in the E-Commerce Market, increasing its revenue by 41% to R3.7-billion, by the end of 2020.
Even in the face of a global pandemic, coupled with a nationwide lockdown,
launched its innovative Good Business Journey – an initiative geared towards making a difference in eight key areas in their journey towards sustainability. These key areas comprised: Energy, Water, Waste, Sustainable Farming,
Ethical Sourcing, Transformation, Social Development and Health and Wellness.
the Naspers- owned e-retail group
Today, the company is known for
‘essential goods’ such as toiletries and
fostering good customer relationships,
continued to grow, selling only
household supplies for most of the year. The company’s subsidiaries, Mr D Food
and Superbalist, did however experience a slight setback last year, as they were
prohibited from trading for a significant
period of the financial year. This incurred
providing competitive benefits, product innovation, and keen
adoption of new technology. This
is why it has become one of South Africa’s top fashion, food and
personal care retailers, surviving the impact of the global pandemic.
a trading loss upswing of 36%.
Under the wing of its newest CEO, Roy
Naspers revealed that the overall
increase in online sales throughout
business managed to rebound as of late
May, which was when trading restrictions were raised, and all three businesses
moved beyond their pre-Covid-19 growth rates by the second quarter of 2020.
Bagattini, Woolworths witnessed a rapid 2020. During the first half of the year,
Woolworths saw online food sales go up by 87.8%. In the second half of 2020, its fashion, beauty and home online
divisions saw sales grow by 41.3%.