Worth up to
$15-BILLION BY 2022 - Why influencer marketing is still effective
BY CAT CARSTENS, PR & INFLUENCER MANAGER FOR FRANC GROUP (PTY) LTD
INFLUENCER MARKETING BOOMED IN 2020
by 2022, up
from as much as
If lockdown taught us anything,
$8-billion in 2019.
we follow can keep us entertained
damage brought
the year that many brands realised
slowed the expansion
model is well-matched in a time
media, influencer
for inspiration, learning or trying
Marketers should not
statistics show that there is no
trust that is being built
that the influencer industry is on
influencers and their
it was that social media and whom
While the economic
and informed for hours. 2020 was
by the pandemic has
that the influencer marketing
of more traditional
in which the audience is looking
marketing has boomed.
out ‘self-care’. Going into 2021,
underestimate the
slowing down, with estimates
at this time between
track to be worth up to $15-billion
communities.
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TOP500 11th Edition