Our Journey

Topanga Scents was created by Seth Williams in 2017 with the intention of making an affordable luxury laundry line that would have lasting effects. He loves visiting Southern California, especially the Topanga Mountains, which is an area between Malibu beaches and Santa Monica mountains. What began in his kitchen and selling to family and close friends soon turned into an opportunity to start an online business. Seth, at the time, was a high school principal and would mix, label, box and ship all from his home. The love and demand for the products began to grow. Seth soon learned that in order to grow the business he would need a business partner. He discussed the business demands with his sister-in-law, Erin, and she was eager to partner with him on this journey. She was already in love with the products and had been sharing them with her co-workers, family and friends. She joined Seth as co-owner in 2019 and began making products in her home while building a warehouse on family land. They both saw the potential the products and company could offer to so many others by turning it into a Multilevel Marketing Company. The company fully launched in November 2020 and is continuously growing. In Summer 2021, they purchased over 30 acres of land and have begun working to build a larger warehouse/distribution location. Seth and Erin are excited about the future of Topanga Scents and what it will mean to so many families across the country. Their heart for helping others is a core value of their business model.