HALEY CUTTER

Top Agent Haley

While most real estate teams work as individuals, Haley Cutter’s team of twelve agents works as a unit to produce over $85 million in sales in the Greater Boston area. Haley started in the real estate field approximately 15 years ago and attributes her effective transition into the business to her background in advertising as well as her account management skillset. Cutter is licensed in Massachusetts, New Hampshire, and Florida. Cutter Luxe Living primarily serves high net-worth clients throughout downtown Boston and throughout the city. They are known on the North Shore, all the way to the Cape and the Islands.

Cutter Luxe Living has a different approach to working as a group. “We do not operate as twelve solo agents,” Haley comments. “We very much operate as a company, and people do have set roles.” This strategy has enabled Cutter to bring together a team with a variety of skill sets to create a successful company. Team members have different backgrounds that each person brings to the table to drive business forward. One agent is a tech guru who speaks fluent Mandarin and Cantonese, and she is able to push listings beyond the firewalls to her clients overseas. Other agents have financial backgrounds and are able to run weekly reports for their co-workers and keep everyone up to date with the mortgage market. Another agent wrote for Bravo and her writing skills transfer to writing the narratives and descriptions for properties while working hand-in-hand with the PR team!

Haley and her team maintain their 90% return and referral business due to a mixture of marketing and professionalism. As the team serves many high net-worth clients that include CEOlevel individuals and professional athletes, they treat each client with “discretion, privacy, and attention to detail.” Additionally, Cutter makes sure to stay at the top of her clients’ minds by sending out weekly newsletters, reaching out directly to clients with properties that they believe would be a good fit, and quarterly in-person client appreciation events.

Cutter Luxe Living primarily serves high net-worth clients throughout downtown Boston and throughout the city. They are known in the North Shore, all the way to the Cape and the Islands.

Cutter Luxe Living partners frequently with St. Francis House, which is New England’s largest day shelter, right in the heart of downtown Boston. Haley’s team not only provides financial support, but also volunteers in the soup kitchen. Aside from her team’s community outreach, Haley has turned a personal tragedy into an opportunity to help others. After losing every personal possession in a house fire last July, Cutter and her family created the Cut Fire Fund to support families who have been affected by fires and the first responders who fight them. Haley has created two scholarships, one for a child of a first responder, and the other for a high school senior who wants to pursue a career as a first responder.

In her spare time, Haley treasures her time with her family and appreciates being able to enjoy the water activities of the South Shore such as paddle boarding and kayaking, with them. Haley also enjoys yoga and pilates in her spare time. Because of her love for the South Shore as well as her team having operated on the South Shore for a number of years, she looks forward to a grand opening for Cutter Luxe Living on the South Shore!