IS BRANDING THE

Is Branding the Way to Take Your Business to the Next Level?

Despite the importance of finding a Realtor® that is the best person to serve their needs, a lot of people only end up interviewing one Realtor® when they’re thinking about buying or selling a home. A lot of times people make that decision based on a referral, but why not do everything you can to be the name they think of when they make the decision to hire a real estate professional outside of referrals? Especially if you’re starting out and haven’t built up any repeat and referral business yet. When you want to make your name synonymous with real estate transaction success, you might want to consider branding yourself. Personal branding, long a staple of Corporate America, is also an invaluable tool for those in the real estate industry as well. Understanding branding and being consistent about it, is one way to insure you’ll have a successful and long-lasting business. It’s up to you to make consumers think that their success in real estate is dependent on finding the perfect agent—YOU.

Branding is a long term marketing strategy that builds your carefully crafted image over time through consistent repetition. A common misperception about branding is that it’s is the same thing as marketing. While the two go hand and hand in many ways, branding is specifically about creating and reinforcing the perception of not only who you are as a person, but what your business values are, and getting that out to the world in a consistent way Everything from your logo, to your website to your social media presence, should all line up and reinforce your brand. It’s that repetitiveness that will hammer home the perception you are trying to create. Your brand informs your marketing, while your marketing strengthens your brand. Of course then you have to do is make sure your service lives up to what you’re selling. Getting them in the door is one thing, but you’re in it for lifetime customers and referrals. Every brand is strengthened when it is built on a foundation of integrity and trust.

CREATING A BRAND

Although it might take time and money upfront to get it right, branding is almost guaranteed to pay off in the long run. But branding is more than just having a graphic designer come in and make a logo. Consider branding more of a promise to your clients and potential clients, succinctly stating the value and expertise working with you will afford them. There are clear, tried and true methods to creating your branding. Because you have to go all in on the way you want to brand yourself, it’s important to evaluate fully before you make the leap.

This all starts with an honest assessment of your business and where you want it to go, including how much time and money you’re willing to invest to get there. After that you may want to add focusing on a niche market to your branding. Regardless of whether or not you have a niche, another important part of branding is coming up with a memorable tagline that sells your brand or niche. All of your graphics, picture and information, should be consistent across all social media platforms, marketing materials, advertising and websites.

If you are interested in branding yourself, there are numerous books on the subject that will give you an in-depth tutorial on the process and the steps you need to take. But what it basically all comes down to is commitment. Find a brand that is true to you, one that you can commit to performing and then back it up by not only meeting, but exceeding what you promised. If done right, soon you’ll become an in-demand agent whose name is synonymous with success!

KAMRON ENGLER

As a young man, Kamron Engler left college to pursue a career in real estate. He got licensed as a Realtor two years ago, and going into his third year, he is already making waves as an agent with a distinct work ethic and the ability to solve problems creatively and efficiently. Along with his newly created team, The Engler Group of RE/MAX Town and Country, Kamron serves the North Georgia Mountain Market, everywhere from Jasper to Hiawassee, and makes it his mission to provide the best quality real estate service possible to as many people as he can in the area.

A focused, professional individual, Kamron gives his all to his works, and toils endlessly to make his clients’ lives comfortable as they are working through their real estate transactions. His style of guiding his clients through every aspect of the process in a thorough manner is a boon for anyone who works with him. “I’m willing to do what others aren’t,” Kamron says. “No matter what it is, I’ll work hard to make sure it gets done. I don’t mind cold calls or doing the dirty work, whatever it is.” Kamron’s commitment to tackling issues and overcoming obstacles has earned him a reputation as a Realtor who gets results in a timely manner, and who can always be relied upon.

On the customer interaction side, Kamron puts an emphasis on identifying the specific needs of each individual client so that he can more effectively work towards meeting them. His communication skills and availability make him a real estate agent that clients love working with. “I love being able to solve issue for people who don’t know how and need the help,” Kamron says. “Seeing clients accomplish things they never thought they could; it’s incredibly fulfilling.” Kamron wants first and foremost to provide maximum value to the client, and everything he does is geared towards meeting that ultimate goal. One thing that sets The Engler Group apart is the quality of their marketing, and they put sincere effort into getting their brand out to the public in several ways. They use a CRM system to send monthly newsletters, delivers holiday mailers to folks in their network, and check up on past clients every once in a while, to preserve their connections. Kamron uses professional videography for his listings, which he markets through email and especially social media. His work ethic and push for exposure have enabled him to close 30 transactions per year in both his first two years, and he hopes to push that number even further in 2021.

Kamron is 100% focused on expanding his business and growing his brand in creative new ways, and to bring youth and innovation to the industry. He works every day, and is constantly evolving to meet the varied challenges that real estate can throw at him. He has this message for new Realtors looking to break into the market: “Don’t be afraid to go outside the box or to separate yourself from what everyone else is doing. Real Estate is about creativity!” Kamron hopes to take this mentality and use it to turn his team into the most respected in North Georgia, and to take his career to the highest level!

You can get in touch with Kamron Engler by phone at (706) 669-6705 by email at kamron.engler@gmail.com, or visit www.facebook.com/theenglergroup

BEN HENRIKSON

As a young man, Ben Henrikson would work alongside his father, a real estate investor, helping him work on rehabbing and maintaining homes. Through these endeavors, Ben developed a profound interest in real estate, and when he graduated college, he decided to get his Realtor’s® license and make a career out of Real Estate. Ben has built a storied career in the Elgin, IL area, and with more than thirty years in the industry, he has a lifetime’s worth of experience that makes him uniquely suited to handle the many surprises that real estate can throw at him.

A solo agent, Ben works hard to make sure his clients are satisfied and comfortable at every turn. He is communicative and thorough, opting to be malleable in the face of adversity in order to meet his clients’ needs. “I’m honest and I get back to people,” Ben says with confidence. “I’m timely and I cut to the chase, and I never leave my clients in the dark about what’s going on with their transaction. I really just try to be available.” Ben keeps his phone on and is quick to relay new information to his clients, and he always tells them the truth.

When working on listings, Ben gives special care to the appearance of the home, a skill he learned while working with his father. “I really concentrate on presenting a home to the broadest audience. I take the maximum number of photos to ensure that we get all the best angles and looks of the home,” Ben says. He uses photos and drone video to make his listings look immaculate, and does professional staging to really bring out the personality of the home. Presentation is incredibly important to Ben, and the quality of his listings are proof of that.

Ben is a results-oriented agent who is focused on closing the transaction in the way that most benefits the client. He works day in and out to achieve this goal. He closes $10 million worth of total volume per year and gets over 90% of his business from past clients’ referrals – it’s clear that Ben’s customer-base appreciates the way he gets things done.

After decades in the industry, Ben continues to love his job. “I like the variety of experiences and being able to get out and meet people. There’s something new every day.” The flexibility and diversity of experiences that real estate offers are the reason Ben thoroughly enjoys selling real estate.

As a lifelong Elgin resident, Ben is very community-focused. He is a long-time member of the local Elgin Breakfast Rotary Club, with whom he has worked on various community service projects and given donations to other local non-profit organizations. He also serves meals to the homeless with his Church. In his free time, he loves spending time in the outdoors, camping and hiking with his wife and five adult children. For the future, Ben hopes to continue giving the best service he can to all of his clients!

For more information about Ben Henrikson, call (847) 293-7900, email benhenrikson@gmail.com or visit benhenrikson.com