HOW TO SEND

HowToSend SMARTER EMAILS Email is a great tool for agents to use when trying to stay in touch with their past clients, as well as for reaching out to prospective clients. However, used incorrectly it can make your attempts to reach out seem like spam. The secret to using email effectively is making sure that everything you send out does one thing: ensure that you remain relevant to your contacts. To do this you have to get personal. Personalization will go far to ensure that your contacts are actually clicking on your emails. This means that if you do reply on an automated drip email campaign to build business, you need to customize your content so that it delivers something meaningful to each individual recipient. Here are some steps that will help you do exactly that:

1. SEND A WELCOME EMAIL TO NEW CLIENTS AND PROSPECTS Rather than simply add new contacts to your automated email drip campaign, make sure to send each new contact receives a warm welcome as well. Sending a welcome email along with adding new contacts to your drip campaign is proven to be 86 percent more effective at catching your contact’s attention. Let them know they are welcome and that you appreciate their interest. 2. NURTURE YOUR RELATIONSHIP THROUGH YOUR EMAIL To let your potential client know that you are thinking about them by sending them useful content that relates to the process of buying or selling a house. Some great topics include credit score information, ways to save money, regular market updates, what buying in your market is like, information about the neighborhood, tips on how they can prepare their home for sale, and other relevant information. A great way to

add to these emails’ punch is to time them so that they coincide with what that individual is going through and dealing with at that time on their path through the buying or selling process.

3. CELEBRATE IMPORTANT DATES Everyone loves to be noticed and appreciated. Schedule emails to go to each client that celebrate their purchase anniversary or birthday. Make sure you include a personal note and your own wishes that the year ahead goes well for them. If you’ve been a bit out of touch with your contacts, you might want to send them a friendly hello.

4. MOBILE-FRIENDLY EMAILS With our phones being akin to mini computers, most people read their emails on their phone these days. So, it is particularly important to make sure that your emails are rendering well on the smaller screens. If you want to make any ly email campaign in today’s world. You are going to lose a lot of your audience if they can’t read your email on their phones.

5. TRACK THE PERFORMANCE OF YOUR EMAILS AND ALTER ACCORDINGLY The best way to make sure your emails are being read and making the kind of impact you desire is to consistently monitor the analytics, and see what your readers are actually clicking on and what elements are most popular with your contacts. Going forward you can alter different elements of your email campaign such as content, images, graphics, and even smaller

kind of impact, you have to run a mobile-friendelements like your subject line to draw in more clicks from your readers, and cater to what grabs their attention.

You also want to follow a targeted email strategy. The best way to do this is segment your email list based on the data from your CRM and the demographics of your contacts. Different clients are going to be interested in different content. Long-time clients looking to buy a second home or possibly downsize are going to be interested in completely different content than your first-time buyers. A good way to filter your contacts is by looking at which ones are looking to buy or sell, how far along in the process they are, as well as other important information about them.

6. DON’T SPAM UNDER ANY CIRCUMSTANCES You probably already know that flooding your clients’ emails is big no-no. However, different people have different ideas about what is too much contact. One great way to approach this problem is to ask your clients whether they would prefer weekly, monthly, or occasional emails from you. This way you can cater to each client’s preference.

The emails you send your clients can often be a double-edged sword when it comes to how well they work to bring in business. Following these simple rules will help your emails be as successful as they can possibly be, and will make your contacts much happier with you. So, don’t just send out emails without doing your homework about how to do it right. Your email campaigns can be a powerful tool if you know how to create and utilize them in the right manner.

JOSEPH LORDI

When Joseph Lordi got started in the real estate industry, he jumped in head first. “I was given a phone and told to find some property to list,” he says. “So I learned the industry by making a lot of mistakes, starting from the bottom selling small apartments and progressing to where I am today.” Now Joseph works with McGrath in Brisbane, Australia, with two people on his team. “We work in acreage properties, luxury, inner-city and everything in between,” he explains. After just six years in the industry, he’s already getting repeat clients and his referral business is ramping up. By providing guidance, enthusiasm and energy, Joseph’s clients know he goes above and beyond expectations to get them towards their real estate goals.

“People are attracted to our determination and our drive to be the best we can be,” Joseph explains. “We’re not complacent. We’re also younger agents so we are really passionate and excited about helping our clients.” One way they do that is through transparent market feedback. They provide reports to their sellers once a week, discussing what potential buyers thought about their property and what could be done to improve. “For one client, I recommended spending a little on the house to update it, and we were able to get an offer at $3.25 million, which was $200,000 more than the first offer we received before the minor renovations.” Joseph and his team also focus on online marketing, advertising on social media sites and real estate related platforms. “We’re strategic about it as well, marketing only to professionals if it’s a luxury home, for instance.”

After the transaction, clients do not hesitate to spread the word about his work. One recently said, “Joseph is a hard working agent. From the outset his management and communication to us was set to a high standard as was his negotiation skills during the marketing and the sale of our property. Joseph kept us up to date throughout the entire process and was always on hand to manage the sale of our property. We can’t thank Joseph and his team enough and we have no hesitation in recommending Joseph to potential clients looking to sell their homes.”

As Joseph looks ahead, he hopes to become a one-stop shop for clients, expanding his team to help more people. “I want to build a very successful business unit, where we all work like a well-oiled machine. My ultimate goal is to maintain my team’s stellar reputation in the astute Brisbane market and continue to achieve our goals personally and professionally”

In the meantime, Joseph is enjoying every minute of his work. “Being able to work against the stereotype of what people think an agent does, that’s what drives me to make a change in the industry. That’s why I love my job.”

For more information about Joseph Lordi, please call +61-448-323-441 or email JosephLordi@mcgrath.com.au

STEVEN MCKENZIE

Top Agent Steven Mckenzie – of MK Partners in Norman, Oklahoma – is a consummate professional who works overtime to ensure that each of his many buyers and sellers achieve – and often exceed – their real estate goals. Steven’s likability – coupled with his deep knowledge of the real estate industry – has earned him his reputation as a trusted, reliable and caring Realtor. With his focus on excellent customer service, clear and constant communication with his clients, Steven has built a thriving business based on a foundation of honesty and integrity.

Steven is also a huge proponent of social media, which helps him remain top of mind for potential, past, and current clients. “When they see social media, they learn that I’m a dad and husband. I post a lot of family photos, and I try to not make my social media all about real estate.”

Additionally, he is an expert negotiator and marketer of his properties, based in large part on his extensive sales background. Fast sales for top dollar are the most common result, not to mention happy – and returning and referring – clients.

Steven began his journey as a real estate agent following a lengthy stint in the car business, where he was General Manager for a dealership. “My mother Paula has been a real estate agent for many years,” recalls Steven, “and she kept trying to get me to try my hand at real estate. I wanted a change, career-wise, so I quit my job at the dealership, took an online course, and got my license.” Since then, he and his mother have formed MK Partners, which was an immediate success and now employs 45 other dedicated agents.

Selling in the Greater Oklahoma City market, Steven can boast that nearly the entirety of his business is based upon repeat clients, referrals and positive word of mouth, an impressive feat in the highly competitive real estate industry. “I think a lot of it has to do with my being a fun person to be around,” says Steven, when asked how he manages to engender such impressive loyalty amongst his clients. When he’s not working, Steven and his wife love hitting the town, dancing and hanging out with friends. He is also a philanthropist, and his wife currently sits on the local City Council; the pair are both active in and providing support for multiple local charities and initiatives.

“I really love my job,” says Steven. “I really like walking into a house with a client, and seeing their faces light up. I love getting them great deals, too. When a client later tells you that they love the house they bought, that is really something special.”

“When I’m working, I try to make it as enjoyable as possible for them. Buying or selling can be incredibly stressful, and I try to alleviate as much of that as I can. Another factor would be Steven’s commitment to remaining constantly available to his clients, an attribute lacking in many other agents. “Especially with first time buyers, they don’t really know what they’re getting into, so I stay in constant contact with them, letting them know about every step of the transaction.”

For more about Steven Mckenzie, please call 405-314-6399 or email mckenzie_60@yahoo.com