HOW TO BUILD

How to Build a Team That Will Win Big No Matter its Size

In the real estate world building a team is a goal almost every agent strives towards achieving. Doing business with a team as opposed to solo has numerous advantages. With more agents handling clients as well as other employees specialized in areas such as marketing and administrative support there to assist you; you can greatly increase your business and sales. So, when creating a team, logic would tell us that the bigger it is, the better, right? Wrong. When it comes to real estate teams, size doesn’t matter so much as the players you bring onto that team to work with you. A team doesn’t have to be big to win big, and here are the secrets to building a team that wins big no matter its size.

Hire the Right Team Members

You’ve probably heard the saying, “you’re only as strong as you’re weakest link.” That idea holds true for any kind of team, including those in real estate. If you have weak members on your team, then it’s not possible to have a strong team. Drawing strong team members to your business is essential.

To better understand what kind of person would make a strong addition to your team, you need to ask yourself what skills and characteristics you want your team members to possess. The strongest members are often ones that share their leader’s values. When you share values with your teammates, you are all running along the same course towards the same goal as one. Your definition of a victory in this case is also your teammates’ definition of it. This helps strengthen even the smallest of numbers because you are all working together toward a common goal. Another characteristic too look out for in potential team members is a positive attitude. You can teach someone the skills needed in real estate, but you can’t teach someone how to have a positive attitude. Positive members tend to achieve more due to their optimistic nature, but more importantly, they spread that positive attitude to the rest of the team, which improves every members’ performance.

Put Your Team Members in the Right Positions to Win

Finding strong team members is just one part of the equation. As the leader of your team, you now have to assess each member’s strengths and weaknesses and position them appropriately. You want the best player for each role playing that part and catering to their strengths. Choose your team member’s roles wisely, and place each individual in the position where their strengths can shine and they can best contribute to a win for the entire team. Every role is important to the team working smoothly and winning as a whole, so it is important to place each team member in the role most suited to his or her skills.

Communicating Your

Vision to Your Team

Your team members are the key ingredients to ultimate victory, but what recipe do you follow now to lead them to victory? That is what communication is for a winning team; the recipe you will use to

help best utilize each team member and instruct them on how they need to work together to fulfill the recipe that will lead them to be a winning team. Your team members need to know the plan and you must give them the tools to successfully execute it.

It is up to the leader of a team to help your players see your vision and help them understand what a victory looks like. The goal may seem simple and obvious to you, but you must communicate it over and over again to your team members, so they understand it as well as you do. With different personalities coming together to form a unit, you are going to be dealing with numerous challenges such as competing agendas. You will find this on any team. You must keep the goal and at the forefront of your player’s minds in order to encourage them to put aside their own personal desires in order to come together as one cohesive, single-minded unit and push towards the team’s goal.

Give Your Team Members the Tools to Help Them Perform at Their Best

The final thing all great leaders do is equip their team members with the proper tools and training needed for them to succeed. You have to show them how they can each come together with their different strengths to work as a team towards one unified goal. This involves more than simple skills training, but also endurance, so they can last as a team and win even those matches that seem unending and impossible.

Think of all the challenges that they could possibly face ahead, and clear their path to victory by giving them the necessary training and tools they will need to get past any obstacle. As the leader, you must be prepared to continually communicate the team’s goal and your vision. Use that vision to motivate your team members throughout the journey towards victory.

BARRY PULVER

BARRY PULVER

Top Agent Barry Pulver is a huge fan of utilizing video technology to keep in touch with clients. His methods have come in quite handy during COVID-19 because he’s been able to communicate through video messages via texts and emails globally.

Leadership nor the real estate industry were ever on Barry Pulver’s radar, he didn’t even start his career as a REALTOR® until he relocated from London to North Carolina, seeing an opportunity to better the industry on a large scale and improve the reputation of a real estate agent. He initially started his work in property management, and then, he decided to get licensed and fully embark on a real estate career to change the entire industry. He primarily works activally locally as a solo agent—but more impressively has built an international virtual real estate team spanning 5 countries and multiple states.

What Barry has achieved in only a few years by being a large part of expanding

eXp into an international real estate company might be unfathomable for some, but his commitment to the industry is to empower fellow REALTOR®s to broaden their horizons and realise the opportunities available to them is very achievable.

A large part of Barry’s sales business is made of repeat and referral clients, and he credits his unique approach to real estate as the reason why clients keep coming back. “Aside from working hard to give my clients the best possible result, I think it’s the fact that I see myself more as a home marketer rather than a real estate agent, and my very specific approach to marketing, that makes clients keen to come back,” he says.

Barry’s a huge fan of utilizing video technology to keep in touch with clients. His methods have come in quite handy during COVID-19 because he’s been able to communicate through video messages via texts and emails globally. “I just want people to know that I care, and that it goes beyond just a transaction, and the ‘typical’ approach of your real estate agent” he says.

Barry’s main goal currently is showing other agents how successful they can be if they rely solely on themselves and their own ingenuity instead of falling back on their company!

In order to be able to customize strategies specifically to his clients’ needs, Barry starts off the listing process by simply listening to the client and taking notes on a black piece of paper, without a listing presentation, so that he can understand exactly what they want and need. He also invests in professional photography, drone as well as 360 virtual tours and personalised video tours of each home.

Staying passionate about his work is important to Barry, which is why he constantly gives himself new goals to reach. His main goal currently is showing other agents how successful they can be if they rely solely on themselves and their own ingenuity instead of falling back on their company! “What I really enjoy about this industry right now is

being able to show people what they can accomplish if they choose to take charge, set their bar high, and have visionary aspirations,” he says.

Barry is very involved in his community and spends time giving his town of Davidson, nationwide and international exposure. When he isn’t working, he enjoys relaxing with his son and his wife. “My family is my main focus and my main drive to be successful.”

Embarking upon a path to financially retire in 4 years when he reached 40, Barry is looking forward to continuing his work,

Launch of eXpUK

not out of financial necessity but out of passion and the gratification he gets from helping others. He wants to be a change maker in the industry, and help introduce more innovative ways of working. “I’m very fortunate to be in the position I’m in, and in the industry I’m in. I’m going to continue my personal mission to show agents that they’re in charge of their success. We have a very important responsibility as real estate agents, and this work is something I take seriously.”