LAUREN CUTSHAW Top Agent Lauren Cutshaw of Keller Williams Realty in the Lowcountry of Bluffton, South Carolina has skyrocketed to the top of her profession in a relatively short period of time, drawing upon her exceptional work ethic, can-do attitude and a dedication to providing each and every one of her many grateful clients with the very best in customer service. Lauren was almost born to the industry, her father being a contractor who built new and custom homes. As a child, she would visit her Dad’s job sites and watch them being built from the ground up. She would help her father select granite from the granite yard and clean and decorate the spec homes with her mom. “I knew everyone involved in home building process, including the Realtors and I absolutely loved it!” explains Lauren. Upon graduating from Louisiana State University with a degree in Business, her father suggested she join the workforce prior to entering real estate, and she found herself a successful salesperson, first for the Yellow Pages, where she achieved President’s Club status, and then as a national award-winning Pharmaceuticals representative. After ten years of sales and marketing experience, she opted to pursue her true passion and start her own business selling real estate. Lauren has a tendency to be successful -and quickly - at whatever she tries her hand at, and real estate has been no exception. What sets her apart from her competitors, she believes, is her overall approach. “It’s a great attitude, positive mindset and listening to her clients needs to deliver what they want,” she explains. “I always do business with honesty and integrity. That’s the way my dad ran his business for forty years, and that’s the way he taught me to succeed. I care about my clients, and I’d never put them in a situation that wasn’t the best for them.” Lauren’s down-to-earth persona and approach has endeared her to her many clients. “I’m not a gimmicky salesperson, I don’t have scripts. I speak from the heart and people do business with me because they know I have their best interest in mind.” Letting her clients know she appreciates them is important to Lauren. “I send them handwritten thank-you notes and personalized gifts
for doing business with me or sending me referrals,” she says. “A big factor in my success has been my follow-up. I also treat every client with the same level of attention and I treat each one as if they were the biggest client I have. I want my clients to feel special and important so I go above and beyond for them in all regards.” Lauren’s big break came with her initial listing, in which she successfully interviewed to represent an entire new construction condominium development as her first listing project. This consisted of a master listing agreement with 42 listings right from the start. Her marketing of these properties has been a key factor in the impressive number of sales she’s achieved, and she utilizes both tried and true formats such as print, internet and more creative, innovative processes that include large events and networking within the community that keep her name and face very much on the public’s mind. Lauren takes understandable pride in what she does, and enjoys the work immensely. “I like working with the clients,” she says. “I work out of the model home in the community, and I know everyone. I feel like I’m helping build this community. I know their families, their dogs and I enjoy seeing them every day with smiles on their faces.” A member of the Hilton Head Realtors Association, the South Carolina Association of Realtors, and the Bluffton Chamber Young Professionals Network, among others, Lauren is adamant about giving back to her community. When she’s not working or donating her time, she loves music, traveling and anything and everything outdoors. She is also getting certified as a yoga instructor this winter and is excited about becoming a teacher in her community. As for the future, Lauren has grand plans. She’d like to continue to work with builders and new development projects and build not just one team to help her locally, but multiple international teams so she can travel more. While this may seem grandiose for many other agents, Lauren’s track record of success makes this goal…and her continued success… almost inevitable.
For more information about Lauren Cutshaw, call 843-295-0272 or email laurencutshaw@kw.com Top Agent Magazine
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