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ERIN CHRISTOPHER

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SUSIE HEGAN LEIGH JENKINS 20 BRADY THRASHER 23

Top Agent Magazine2 4) GOAL CONTRACTS (A LIFE SKILL FROM THE OLD SCHOOL) 13) WHY DELEGATING IS THE KEY TO LONGLASTING SUCCESS 18) A STEP-BY-STEP GUIDE TO CONVERTING INTERNET LEADS TO REAL LIFE SALES 21) DAILY HABITS THAT WILL INCREASE YOUR MENTAL STRENGTH CONTENTS Phone 310-734-1440 | Fax 310-734-1440 mag@topagentmagazine.com | www.topagentmagazine.com No portion of this issue may be reproduced in any manner whatsoever without prior consent of the publisher. Top Agent Magazine is published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy of published materials, Top Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors. To subscribe or change address, send inquiry to mag@topagentmagazine.com. Published in the U.S. STEPHANIE MOLS

Copyright Top Agent Magazine Not long ago, Erin Christopher was an administrative worker for the federal government. But she always possessed an entrepreneurial spirit. “Real estate was a passion of mine for the past 20 years,” Erin says. “But I was always scared to take the plunge into a feast or famine career.” Erin finally took that plunge in 2017, enrolling in courses and training to become a REALTOR ® . “I figured it was now or never,” she says. But success in the notoriously competitive hills of Saskatchewan would prove hard to come by. “I wanted to stand out,” she says. Then Erin discovered 2 Percent Realty. “Within the first minute of searching the company,” Erin says, “I knew this was going to be big.” To Erin, 2 Percent Realty fit perfectly into the market by offering value real estate at full service. “You don’t get less,” she says, “you pay less.” Erin’s intuitions proved correct. Within a few months at 2 Percent Realty, she had exceeded her target benchmarks. “I was turning away business because I couldn’t keep up,” she says. Quickly, Erin expanded her outfit to accommodate the onrush of customers. She won 2 Percent Realty’s Franchise of the Year Award in 2019 to go with numerous other accolades. By the end of that first year, Erin’s hard work and sharp instincts had earned her a Top Producer GOLD status. Today, Erin continues acting as the owner and REALTOR ® of 2 Percent Realty Swift Current, where she services clients throughout the province Top Agent Erin Christopher — owner and REALTOR ® of 2 Percent Realty Swift Current, services clients throughout the province of Saskatchewan. ERIN CHRISTOPHER Susie Hegan has always been interested in real estate, thanks to her experience as a landlord, as well as renovating houses with her parents and her ex-husband. “There was always an interest, but I never made the leap,” she says. “Then I was doing bookkeeping and finances for people, and a bunch of my clients kept recommending that I get into real estate.” Hegan finally took that leap in 2013, and today she works as a solo agent serving Waterloo region of Ontario. Born and raised in Ayr and a self-described “small town, simple girl,”, she has a deep knowledge of the place that she can impart to her clients, many of whom are repeat and referral clients. “It’s been seven years, so many of them are starting to sell the homes that I’ve sold them,” Hegan explains, and says that at least 50% of her business is referral and repeat. That percentage comes from Hegan’s deep dedication to her clients. She’ll go above and beyond for them — even if they’re not her own clients. “I’ll never forget one of my first transactions. My buyers bought a home from someone who didn’t realize I had just started in real estate. The seller, who knew me from when I was a child, contacted me on closing day because they were not able to get all of their stuff out of the home. I went over with my Dad’s truck and helped them move everything. Not my client,” she points out. “The sellers. And those sellers ended up using me twice after that. They referred me four times. The whole web of transactions from those buyers and sellers was 32 transactions of referrals and repeats. It just goes to show how important it is to treat everyone like family.” “There are some really great agents out there. I try to be very hands-on with my clients. I’ll go the extra mile. I think that makes a big difference, when they see that you actually attend to their needs.” She also makes sure to maintain contact with clients. “I try to touch base with them each year with events, and do a lot of fundraising and sponsoring, as well.” She’s also planning a big event this summer to celebrate her new-build clients. New-builds are a new foray for Hegan, who had previously focused on resale. “I’m going to throw a huge street party for them to meet their neighbors,” she says. As for marketing her listings, Hegan describes herself as “pretty simple,” using social media. “I don’t do any crazy marketing -- not as of yet, anyway,” she says. “I know it’s a competitive area, where people are trying to stand out with all the crazy videos you see…[but] I’m more of that small-town mentality.” And the small-town mentality is working for her. Over the past year, Hegan has seen a significant increase in busi ness: nearly 100%. “That was [because of] keeping the resale and adding in the new-build side of things, which then turns into resale when [the first clients] move.” Hegan’s connection to the area and community doesn’t just include her clients, although they’re a large part of it, too. A former trainer for her sons’ hockey teams, she now sponsors the local hockey teams as well as other sports teams. “I think it’s really important for the kids in the community to have the opportunity to make life-long friends from their sports teams.” She’s also active in a number of community fundraisers for various causes and charities. For Hegan, it’s the people that really make her appreciate her work. “I love that every day is different,” she says. “Every client is different, every house is different, so to me it makes the job exciting. I don’t feel like I’m going to work every day. You never know how the day is going to unfold. It’s very stimulating and challenging, which I love.” And that’s how she wants to keep it. “I want to keep doing exactly what I’m doing,” she says. SUSIE HEGAN Real estate has been part of Leigh Jenkins’ life for as long as he can remember. “I grew up with real estate. My dad and mom always bought and sold. My mom’s 94 and still owns an apartment building. We’ve been in real estate since I was a little guy. I’ve owned some businesses, and I’ve been self-employed since I was 20.” Though he made some detours on his path here and there, Leigh says that real estate sales was always his “end game,” and he’s reached that goal, having worked in real estate for over the past decade. “I’m hoping to get another 15 [years] in before I retire,” he says. Jenkins covers the area of central Prince Edward Island, all of Queens County as well as portions of Prince and Kings Counties, “probably half an hour from my home,” he says. He’s also tried out different working situations to see how he really likes to work. Formerly, Leigh oversaw a team of three. However, he recently dissolved the team and started flying solo. “I like the independence of just me and doing my own thing,” he says. But he doesn’t regret his days as part of a team at all. “We tried and we were successful... Our team ended being the only team east of Ontario getting Double Centurion for Century 21, so that was a pretty large accomplishment.” Jenkins himself was also ranked among the top 100 Century 21 Realtors ® in Canada. But he doesn’t let the success get to his head. “PEI is different. You have to be meek and mild because it’s a small community. Success doesn’t always work for you if you’re too arrogant about it.” It seems, though, that Jenkins’ burgeoning business is experiencing success enough to speak for itself. Right now, as he adjusts from a team to being independent, as well as to a shifting client base, he estimates his repeat LEIGH JENKINS In many ways, real estate is woven into Brady Thrasher’s DNA. “My mother was a Realtor for twelve years,” he says. “It offered many incen tives because my father had multiple sclerosis, and he was ill. My mom could cater her schedule to him.” After spending his early years in promotions, establishing a passion for entrepreneurship, Brady set his sights on a family business. Today, Brady services clients at RE/MAX Preferred in Windsor Ontario, Canada. On top of that, he oversees two brokerages in Fort Lauderdale and Plantation, Florida. However, despite his meteoric rise in the industry, Brady still views his career as a heritage. “We have a family outfit,” he says. “It’s super tightknit.” Brady isn’t joking: His mother and his aunt serve beside him in the day-to-day operations of his humble office. With this familial approach to real estate, Brady brings a sense of warmth and fraternity to his dealings. “I only work on a relationship basis,” he says. When Brady started out, he had limited resources to promote his new business. To promote himself, he had to think outside the box. “I was more or less lever aging relationships to make a big splash,” he says. “I was collaborating with notable businesses throughout the community.” Sure enough, his style paid off right away. “My first year was a breakout year,” he says. “And each year, I eclipsed my previous years.” Those ideas—eclipsing oneself, striving for improve ment—are foundational to Brady’s viewpoint on the industry. “I am self driven on improving by one percent each day,” he says. Brady’s hard work won out last year, when he oversaw 170 sales in his region. On top of that, he has earned the most prestigious and BRADY THRASHER