BOWL SEASON RADIO
Sponsor s Activation t u o h g throu s st a c d a Bro
TOTAL REACH
34M
(ALL GAMES AIRED ON SIRIUS XM)
16
BROADCASTS AIRED
100
Streamed live on The Varsity Network, TuneIn and Audacy apps, as well as BowlSeason.com.
Terrestria l Stations Carried Bowl Se ason Radio
Studio halftime and in-game featured other bowl games with interviews and highlights.
TOP MARKETS
Dallas • Atlanta • Tampa/St. Petersburg • Jacksonville • St. Louis Denver • San Francisco • Charlottte • Honolulu • Las Vegas Seattle • Kansas City • Louisville
GAMEDAY LIVE Bowl Season introduced Bowl Season Gameday Live — the best way to follow all the bowl games. A landing page at BowlSeason.com, fans could access live coverage of each and every bowl game, which included live TV broadcasts, radio and real-time stats.
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2021-22 ANNUAL REPORT
BOWL SEASON
19