Nss design guide by Tommy Anzelius

N SS

G R O U P

D E S I G N

G U I D E L I NES,

vers io n

NSS DESIGN GUIDE 2.1

2 .1

NS S

G R O UP

D ES I G N

G UI D EL I NES ,

ver s i o n

2. 1

Content

Welcom to the new NSS

The NSS Logo

Branding is used by us all - on the construction site wearing branded clothing, the sales team giving the customer a nice pair of st채llabjonsereds socks or by the marketing team when the update the latest news on the jonsereds webpage.

Subsidaries Logo The NSS Colour Typography Paper Sound, Taste & Scent Pictures Office print Presentation, Mail Marketing/info Profile Products

This document will in brief show how the brands are developed to work together, and how they shall be used, by showing some examples. Comments, suggestions and questions directly to the marketing manager for NSS. Note: This first version is mainly for design purpous - the description of design strategy, company values and keywords are found in the NSS brand book. Lets roll!

Working Clothes Outdoor Office Equipm.

Nina Saarinen, Brand Manager NSS

NS S

G R O UP

D ES I G N

G UI D EL I N E S,

ve r s i o n

2. 1

The NSS logo Simple, green and with a subtile connection to the other logos in the group with the coloured dot (se next page). The NSS logo kan only be used in three different colours, primary green or white, and if needed in 75% black. The white or green logo shall be used in order to obtain the maximum contrast between the logo and the background. Placing of the logo shall be done according to examples in this document. Transparencie could only be used with setting 20%, see example to the right.

Free space Rules for subsidaries logo are the same as all above.

a b

0,5 x a

20% white as a design element.

NS S

G R O UP

D ES I G N

Dott Arch

G UI D EL I NES ,

ver s i o n

2. 1

Subsidarie Logo All subsidaries of the group has the same construction on their logo and uses the same colour. Subsidaries logo only exists in green or white and for safety solutions jonsereds in orange or white - use colour and spacing according to NSS rules on page 3.

Below arch centered name

If spot colour logo is needed and not found on the intranet, please contact the marketing team. A premade vectorized alternate logo for each company is downloadable from the NSS intranet - do not attempt to produce own versions. See also â&#x20AC;&#x153;standard subsidaries logoâ&#x20AC;? on next page.

NS S

G R O UP

D ES I G N

G UI D EL I N E S,

ve r s i o n

2. 1

Standard Subsidaries Logo In order to strengthen the bond to NSS - there is a standard logo for each subsidarie (file named with a “+NSS”)

a part of NSS Group

Same spacing and selection of colour for this logo as the normal.

The NSS colour PMS 343

a part of NSS Group

The logo and in the overall production of marketing material the NSS Green shall be the basic colour for all companies in the group.

Base Colour: PMS 343

PMS 343

RGB: 0.81.50 CMYK: 100.0.80.60 RAL: 6032

PMS HEXACROME ORANGE

RGB: 255.105.40

Avery Foil: 711 - Forest Green Other additional “graphical” colours shall be used after ok from the marketing team.

Base Colour: PMS Hexacrome Orange

BLACK

CMYK: 0.52.100.0 RAL: 2004 Avery Foil:

BLACK 75%

NS S

G R O UP

D ES I G N

G UI D EL I NES ,

ver s i o n

2. 1

Campaign Markers From 2012 all NSS companies shall be using the additional marker “Renting is Green” , “Dry construction” and “Working Safety” in order to strengthen the renting business for NSS and companies in the group. This mark is only to be used together with NSS logo or subsidaries logo with NSS byline. They could be used separately or together in a group (in that case all 3).

Example Backside of Business Card Backside of this guide Ads & banners

Joakim Tryggstad President, NSS Group +46 70 955 76 77 joakim.tryggstad@nss-group.com

Maskingatan 12 195 60 Arlandastad Sweden växel: +46 20 39 40 50 Fax: +46 8 760 03 15

www.nss-group.com

NS S

G R O UP

D ES I G N

G UI D EL I N E S,

ve r s i o n

2. 1

Quality â&#x20AC;˘ Environmental â&#x20AC;˘ Safety = QES In addition to the previous markers we have the QES illustration. Use this in text and other document where the concept needs clarification. Markers & illustrations are handled and distributed by the marketing team.

NS S

G R O UP

D ES I G N

G UI D EL I NES ,

ver s i o n

2. 1

Typography Basic for the selected typography is that it reflects the company brand, and is easily read in the most normal reading conditions. There is also a strive to get a dynamic differense between the bulk text and the headlilnes - and of course astonnishing effect in ads and similar.

Headlines on ads/banners and “physical” items (jackets, trousers etc)

Since 2004 NSS has used Myriad as a company type - and this is what we also will do in the future.

Myriad Pro Regular

Three different weight shuld be used: Black, Regular and Light.

Headlines in normal text in prints, like this guideline

Paper for offset and copy The 100% recycable paper Cuclus. Delivered by PAPYRUS in europe and in a large number of alternative veights (70 – 350 g) and also as different types of envelopes.

Cyclus Offset Uncoated Offset paper, surface sized, produced from 100% recycled fibres, fully suitable for light pictures. The matt, reflection free surface makes the paper suitable for large text areas in combination with light pictures. Screen density up to 60 lines/cm (152 lines/inch). Repro adjustment is recommended. 70–350 g

Myriad Pro Black

Myriad Pro Light Bulk text.

Cyclus Office Product Uncoated, surface sized copying paper with high purity and a matt, natural white surface, produced from 100% recycled fibres. The matt, reflection free surface makes the paper suitable for large text areas. Multifunctional in copying - and fax machines, OCR/ICR machines, high volume copiers, inkjet, laser and offset print (preprint).

NS S

G R O UP

D ES I G N

G UI D EL I N E S,

ve r s i o n

2. 1

Sound, Taste & Scent Marketing must be made with all senses - and by pinpointing a direction of the above communication types we will be able to make a more lasting impression on our customers. Sound and taste on the event, scent in the meeting room or as a part of a marketing campain. The rules below will serve as a type of guidance when each subsidarie works with different types of marketing activities.

Sound Not descided

One way of using this design rules: A summer present to important customers, MP3-player with some “summer rock covers”.

We like covers… And hope you do to - Happy summer!

Thanks for having us as the supplyer, we would like it to be that whay after the hollidays also - so please remember us, and we get in touch afagain in august.

Best Regards: Lotta

Taste Not descided

Scent Not descided

NS S

G R O UP

D ES I G N

G UI D EL I NES ,

ver s i o n

2. 1

Pictures & Illustrations The NSS companies should be using two types of manners for the fotos. We divides the informations structure in a simple whay: Pictures shall communicate speed, service, action, people

Informations Structure According to company structure the marketing and informations material will be divided as follow:

NSS Level

Company Level (+Business Areas)

Product & Service description Level

NSS and company level Pictures shall communicate precision, details, quality, technicalâ&#x20AC;Ś

Informational, know-how, understandable

All levels of information Product and service description level

NS S

G R O UP

D ES I G N

G UI D EL I N E S,

ve r s i o n

2. 1

centered and 45 mm wide

Office Print

15 mm from the top

Business Cards Nina S

aarine

Marke ting M anager + nina.sa 358 40 725 28 arinen @nss- 99 group. co

NSS G ro Kiilani up AB ity 02920 ntie 2 Espo Finlan o d Tel: +35 Fax: + 8 10 809 90 358 9 8491 55 0 20

Contact the marketing department for orders.

Stationary Templates downloadable from the intranet.

www .nss-g

roup.c om

international international

Presid en

Lars B

oogh

t, Safe ty Solu tions +46 lars.boo 70 324 43 Jonsereds AB 32 gh@jo nsered s.com Ställab-Jonsereds AB info@stallab-jonsereds. se www.stallab-jonsered s.se

Lägerv SE-832 ägen 3 96 Fr Swed ösön växel: en +46 20 39 40 50

www .jonse

reds.

international international

com

50 mm margin

Visits/delivery Maskingatan 11-12 195 60 Arlandastad

Växel: 08-591 180 60 Fax: 08-591 207 60 Org nr: 556673-6160

30 mm from bottom

15 mm wide

Myriad Pro Light 6 p/10 p

Ställab-Jonsereds AB info@stallab-jonsereds. se www.stallab-jonsered s.se

Visits/delivery Maskingatan 11-12 195 60 Arlandastad

Växel: 08-591 180 60 Fax: 08-591 207 60 Org nr: 556673-6160

NS S

G R O UP

D ES I G N

G UI D EL I NES ,

ver s i o n

2. 1

Office Print Envelopes Contact the marketing department for orders.

DVDÂ´s Contact the marketing department for orders.

NS S

G R O UP

D ES I G N

G UI D EL I N E S,

ve r s i o n

2. 1

Mail signatures Mail signature Contact the IT department to generate this. Several versions possible for a single individual.

Tommy Anzelius Marknad ---------------------------------------------Hallbyggarna-Jonsereds AB Maskingatan 12, 195 60 Arlandastad Phone (mob): +46 (0)761 366414 / office: +46 11 664 14 Web: www.hallbyggarna-jonsereds.se

NS S

G R O UP

D ES I G N

G UI D EL I NES ,

Presentations Digital presentation Use the latest powerpoint template from the Intranet. Separate templates for each company.

Logo for the company in question

the NSS logo

Use the + NSS alternative

White borders and shadows on most pictures

Headline centered below one or several â&#x20AC;&#x153;section start picturesâ&#x20AC;?

Headline centered at the top

Left aligned text (verdana) preferably below the pictures.

ver s i o n

2. 1

NS S

G R O UP

D ES I G N

G UI D EL I N E S,

ve r s i o n

2. 1

Marketing/info Folders

Wetterschutz & Bauger체ste

S채채suojat ja Rakennustelineet

Safety

n Halle

knowh

ow & p ro

ducts

Halls

Hallit

New webdesign released 2013

NS S

G R O UP

D ES I G N

G UI D EL I NES ,

ver s i o n

Profile Products Polo Shirt, Computer scuba bag, Training scuba bag, Working Socks & Office Socks, Umbrella design, Jacket. Base colours are green, white, black or grey.

2. 1

NS S

G R O UP

D ES I G N

G UI D EL I N E S,

ve r s i o n

Working Clothes

2. 1

Jackets, T-shirts etc

Outdoor working clothes needs to be branded with large company logos. Se teh examples to the right. Strive for high contrast, and use the white logo on coloured clothes and green on white. For indoor use only front branding is necessary.

white NSS logo on left back/pocket white company logo on back

white small company logo on front

Office clothes, small comany logo on front pocket or similar. embroided in white, green or black.

large white company logo on right leg

NS S

G R O UP

D ES I G N

Outdoors Cars, trucks See example

Banderolls

HALLAR & VÄDERSKYDD Hyr här!

PRESENNINGAR Hyr här! www.hallbyggarna-jonsereds.se

Stickers

PRESENNINGAR Hyr här! www.hallbyggarna-jonsereds.se

G UI D EL I NES ,

ver s i o n

2. 1

NS S

G R O UP

D ES I G N

G UI D EL I N E S,

ve r s i o n

2. 1

Outdoors, office equipm. Flags & tents To be added later

Signs & office exterior To be added later

Office interior, meeting spaces Example for Safety solutions jonsereds

NSS DESIGN GUIDE Box 7007 Besöksadress: Källviksvägen 14 SE-791 07 Falun Phone: +46 (0)23-70 52 00 Fax: +46 (0)23-347 30 Kiilaniityntie 2 FI-02920 Espoo Phone: + 358 (0)10 809 900 Fax +358 (0)9 8491 5520 www.nss-group.com