HogWatch has only increased with time. “She not only backed me financially, but helped me out with the whole business plan,” Nicotra says. “She knows what it’s like to have your own business and grow an idea. This is the American dream! You’re taking an idea and making it into a reality and a product and actually selling it and making a profit out of it.”
the consumer,” Nicotra says. “We have some irons in the fire for different product lines as we grow.” To order your HogWatch or to learn more about it, visit myhogwatch.com. Business owners who are interested in selling HogWatches at their establishment are also encouraged to go to the website and click on the dealer program tab.
Nicotra’s three daughters have remained involved with the business. “They’ve not only been there with the support, but to believe in their father in all his madness. Their help has been beyond belief,” he says. “It’s a good little team, having my little minions. Then you add Connie into the mix, and it’s just like the perfect storm.” As COVID regulations lightened, the HogWatch’s popularity surged. “Now that the world is opening back up, people are more excited than ever to be out riding,” Bennett says. “Our HogWatch makes riding easier and safer. I’m so excited to be a part of this business.” As far as new businesses go, the HogWatch has been wildly successful. “It started blowing up. Next thing you know, we’re manufacturing these things, we’re selling them. We have the website going. We turned around and got Rusty Wallace, a NASCAR legend, to not only be our brand ambassador but also to partner with us,” Nicotra says. “Here we are, just doing events and driving all over the freaking country doing different events. It’s been a crazy ride.” The HogWatch is quickly gaining notoriety as a Harley-Davidson accessory turned necessity. Almost everyone who has tried it has loved it. Customer testimonials have describe it as a “game changer,” “really cool,” and “impressive.” Success by nature isn’t stagnate, and neither is the HogWatch’s business plan. Nicotra and Bennett continue to dream big. “As new as our company is, we’re always coming up with new, innovative ideas to help make the product better for
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Zimmer Biomet is a medical device manufacturer that provides products and other services used by health care professionals to create personalized care plans. Zimmer Biomet is not a medical professional and does not practice medicine. Zimmer Biomet is not responsible for the content of RochesterOrthopedics.com. The persons in these advertisements are models and not actual recipients of Zimmer Biomet products and services. Results are not necessarily typical and will vary due to health, weight, activity and other human variables. *Not all patients are candidates for joint procedures or ROSA Robotics technology. Only a medical professional can determine the treatment appropriate for your specific condition. Talk to your surgeon about whether joint replacement is right for you and the risks of the procedure, including the risk of impact wear, loosening, breakage, failure or risk of infection, all of which could require additional surgery. For general information on joint pain and technology, visit www.zimmerbiomet.com or call 1.800.447.5633. ©2021 Zimmer Biomet.
THE LAKES MAGAZINE / JULY 2021 / TownePost.com
