Page 1

Tapestry Segmentation Area Profile Ranked by Households www.businessdecision.info

Upload Site1- back1: 1600 K Street, Sacramento, 95814

Latitude: 38.577019 Longitude: -121.485688 Radius: 1 Miles

Site Type: Ring

Top Twenty Tapestry Segments Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/community-tapestry.pdf Households

U.S. Households

Cumulative Rank

Tapestry Segment

1 2

Cumulative

Percent

Percent

Percent

Percent

Index

27. Metro Renters

49.2%

49.2%

1.3%

1.3%

3669

65. Social Security Set

12.6%

61.8%

0.6%

1.9%

1957

3

39. Young and Restless

10.9%

72.7%

1.4%

3.3%

765

4

36. Old and Newcomers

10.5%

83.2%

1.9%

5.2%

538

5

30. Retirement Communities

4.9%

88.1%

1.5%

6.7%

339

Subtotal

88.1%

6.7%

6

44. Urban Melting Pot

4.9%

93.0%

0.7%

7.4%

733

7

23. Trendsetters

3.4%

96.4%

1.1%

8.5%

327

8

58. NeWest Residents

1.9%

98.3%

0.9%

9.4%

213

9

61. High Rise Renters

1.4%

99.7%

0.7%

10.1%

205

10

64. City Commons

0.3%

100.0%

0.7%

10.8%

44

Subtotal

Total

11.9%

4.1%

100.0%

10.8%

929

Top Ten Tapestry Segments 0.0

5.0

10.0

15.0

20.0

Site vs. U.S. 25.0

30.0

35.0

40.0

45.0

50.0

64. City Commons 61. High Rise Renters 58. NeWest Residents 23. Trendsetters

Site U.S.

44. Urban Melting Pot 30. Retirement Communities 36. Old and Newcomers 39. Young and Restless 65. Social Security Set 27. Metro Renters

Percent of Households by Tapestry Segment

Source: ESRI

Š2009 ESRI

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224

12/21/2009

Page 1 of 6


Tapestry Segmentation Area Profile www.businessdecision.info

Upload Site1- back1: 1600 K Street, Sacramento, 95814

Site Type: Ring

Tapestry Indexes by Households

Tapestry Indexes by Population

Index 500

1000

1500

2000

Index 2500

3000

3500

4000

0

Tapestry Segments

Tapestry Segments

0 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66

Latitude: 38.577019 Longitude: -121.485688 Radius: 1 Miles

500

1000 1500 2000 2500 3000 3500 4000 4500 5000

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66

Source: ESRI

Š2009 ESRI

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224

12/21/2009

Page 2 of 6


Tapestry Segmentation Area Profile LifeMode Groups www.businessdecision.info

Upload Site1- back1: 1600 K Street, Sacramento, 95814

Site Type: Ring

Tapestry LifeMode Groups

Total

L1. High Society

Latitude: 38.577019 Longitude: -121.485688 Radius: 1 Miles

2009 Households Number

Percent

15,351

100.0%

2009 Population Index

Number

Percent

27,285

100.0%

Index

0

0.0%

0

0

0.0%

0

01 Top Rung

0

0.0%

0

0

0.0%

0

02 Suburban Splendor

0

0.0%

0

0

0.0%

0

03 Connoisseurs

0

0.0%

0

0

0.0%

0

04 Boomburbs

0

0.0%

0

0

0.0%

0

05 Wealthy Seaboard Suburbs

0

0.0%

0

0

0.0%

0

06 Sophisticated Squires

0

0.0%

0

0

0.0%

0

07 Exurbanites

0

0.0%

0

0

0.0%

0

L2. Upscale Avenues

0

0.0%

0

0

0.0%

0

09 Urban Chic

0

0.0%

0

0

0.0%

0

10 Pleasant-Ville

0

0.0%

0

0

0.0%

0

11 Pacific Heights

0

0.0%

0

0

0.0%

0

13 In Style

0

0.0%

0

0

0.0%

0

16 Enterprising Professionals

0

0.0%

0

0

0.0%

0

17 Green Acres

0

0.0%

0

0

0.0%

0

18 Cozy and Comfortable

0

0.0%

0

0

0.0%

0

L3. Metropolis

0

0.0%

0

0

0.0%

0

20 City Lights

0

0.0%

0

0

0.0%

0

22 Metropolitans

0

0.0%

0

0

0.0%

0

45 City Strivers

0

0.0%

0

0

0.0%

0

51 Metro City Edge

0

0.0%

0

0

0.0%

0

54 Urban Rows

0

0.0%

0

0

0.0%

0

62 Modest Income Homes

0

0.0%

0

0

0.0%

0

11,356

74.0%

1092

18,174

66.6%

1315

0

0.0%

0

0

0.0%

0

528

3.4%

327

1,017

3.7%

420

27 Metro Renters

7,553

49.2%

3669

11,450

42.0%

4864

36 Old and Newcomers

1,609

10.5%

538

3,107

11.4%

753

39 Young and Restless

1,666

10.9%

765

2,600

9.5%

880

L4. Solo Acts 08 Laptops and Lattes 23 Trendsetters

L5. Senior Styles

2,698

17.6%

142

5,638

20.7%

199

14 Prosperous Empty Nesters

0

0.0%

0

0

0.0%

0

15 Silver and Gold

0

0.0%

0

0

0.0%

0

29 Rustbelt Retirees

0

0.0%

0

0

0.0%

0

757

4.9%

339

1,093

4.0%

360

43 The Elders

0

0.0%

0

0

0.0%

0

49 Senior Sun Seekers

0

0.0%

0

0

0.0%

0

50 Heartland Communities

0

0.0%

0

0

0.0%

0

57 Simple Living

0

0.0%

0

0

0.0%

0

1,941

12.6%

1957

4,545

16.7%

3540

30 Retirement Communities

65 Social Security Set L6. Scholars & Patriots

0

0.0%

0

0

0.0%

0

40 Military Proximity

0

0.0%

0

0

0.0%

0

55 College Towns

0

0.0%

0

0

0.0%

0

63 Dorms to Diplomas

0

0.0%

0

0

0.0%

0

Source: ESRI Š2009 ESRI

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224

12/21/2009

Page 3 of 6


Tapestry Segmentation Area Profile LifeMode Groups www.businessdecision.info

Upload Site1- back1: 1600 K Street, Sacramento, 95814

Site Type: Ring

Tapestry LifeMode Groups

Total

L7. High Hopes

Latitude: 38.577019 Longitude: -121.485688 Radius: 1 Miles

2009 Households Number

Percent

15,351

100.0%

2009 Population Index

Number

Percent

27,285

100.0%

Index

0

0.0%

0

0

0.0%

0

28 Aspiring Young Families

0

0.0%

0

0

0.0%

0

48 Great Expectations

0

0.0%

0

0

0.0%

0

L8. Global Roots

1,251

8.1%

100

2,774

10.2%

104

35 International Marketplace

0

0.0%

0

0

0.0%

0

38 Industrious Urban Fringe

0

0.0%

0

0

0.0%

0

751

4.9%

733

1,624

6.0%

855

47 Las Casas

0

0.0%

0

0

0.0%

0

52 Inner City Tenants

0

0.0%

0

0

0.0%

0

58 NeWest Residents

291

1.9%

213

691

2.5%

208

44 Urban Melting Pot

60 City Dimensions 61 High Rise Renters L9. Family Portrait

0

0.0%

0

0

0.0%

0

209

1.4%

205

459

1.7%

230

46

0.3%

4

699

2.6%

28

12 Up and Coming Families

0

0.0%

0

0

0.0%

0

19 Milk and Cookies

0

0.0%

0

0

0.0%

0

21 Urban Villages

0

0.0%

0

0

0.0%

0

59 Southwestern Families

0

0.0%

0

0

0.0%

0

64 City Commons

46

0.3%

44

699

2.6%

351

L10. Traditional Living

0

0.0%

0

0

0.0%

0

24 Main Street, USA

0

0.0%

0

0

0.0%

0

32 Rustbelt Traditions

0

0.0%

0

0

0.0%

0

33 Midlife Junction

0

0.0%

0

0

0.0%

0

34 Family Foundations

0

0.0%

0

0

0.0%

0

L11. Factories & Farms

0

0.0%

0

0

0.0%

0

25 Salt of the Earth

0

0.0%

0

0

0.0%

0

37 Prairie Living

0

0.0%

0

0

0.0%

0

42 Southern Satellites

0

0.0%

0

0

0.0%

0

53 Home Town

0

0.0%

0

0

0.0%

0

56 Rural Bypasses

0

0.0%

0

0

0.0%

0

L12. American Quilt

0

0.0%

0

0

0.0%

0

26 Midland Crowd

0

0.0%

0

0

0.0%

0

31 Rural Resort Dwellers

0

0.0%

0

0

0.0%

0

41 Crossroads

0

0.0%

0

0

0.0%

0

46 Rooted Rural

0

0.0%

0

0

0.0%

0

66 Unclassified

0

0.0%

0

0

0.0%

0

Data Note: This report identifies neighborhood segments in the area, and describes the socioeconomic quality of the immediate neighborhood. The Index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the U.S. average. Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/communitytapestry.pdf Source: ESRI

Š2009 ESRI

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224

12/21/2009

Page 4 of 6


Tapestry Segmentation Area Profile Urbanization Groups www.businessdecision.info

Upload Site1- back1: 1600 K Street, Sacramento, 95814

Site Type: Ring

Tapestry Urbanization Groups

Total

U1. Principal Urban Centers I

Latitude: 38.577019 Longitude: -121.485688 Radius: 1 Miles

2009 Households Number

Percent

15,351

100.0%

2009 Population Index

Number

Percent

27,285

100.0%

Index

8,832

57.5%

738

14,091

51.6%

676

08 Laptops and Lattes

0

0.0%

0

0

0.0%

0

11 Pacific Heights

0

0.0%

0

0

0.0%

0

20 City Lights

0

0.0%

0

0

0.0%

0

21 Urban Villages

0

0.0%

0

0

0.0%

0

528

3.4%

327

1,017

3.7%

420

7,553

49.2%

3669

11,450

42.0%

4864

0

0.0%

0

0

0.0%

0

751

4.9%

733

1,624

6.0%

855

23 Trendsetters 27 Metro Renters 35 International Marketplace 44 Urban Melting Pot U2. Principal Urban Centers II

2,487

16.2%

344

6,394

23.4%

421

45 City Strivers

0

0.0%

0

0

0.0%

0

47 Las Casas

0

0.0%

0

0

0.0%

0

54 Urban Rows

0

0.0%

0

0

0.0%

0

58 NeWest Residents

291

1.9%

213

691

2.5%

208

61 High Rise Renters

209

1.4%

205

459

1.7%

230

46

0.3%

44

699

2.6%

351

1,941

12.6%

1957

4,545

16.7%

3540

U3. Metro Cities I

0

0.0%

0

0

0.0%

0

01 Top Rung

0

0.0%

0

0

0.0%

0

03 Connoisseurs

0

0.0%

0

0

0.0%

0

05 Wealthy Seaboard Suburbs

0

0.0%

0

0

0.0%

0

09 Urban Chic

0

0.0%

0

0

0.0%

0

10 Pleasant-Ville

0

0.0%

0

0

0.0%

0

16 Enterprising Professionals

0

0.0%

0

0

0.0%

0

19 Milk and Cookies

0

0.0%

0

0

0.0%

0

22 Metropolitans

0

0.0%

0

0

0.0%

0

4,032

26.3%

242

6,800

24.9%

252

0

0.0%

0

0

0.0%

0

757

4.9%

339

1,093

4.0%

360

64 City Commons 65 Social Security Set

U4. Metro Cities II 28 Aspiring Young Families 30 Retirement Communities 34 Family Foundations

0

0.0%

0

0

0.0%

0

36 Old and Newcomers

1,609

10.5%

538

3,107

11.4%

753

39 Young and Restless

1,666

10.9%

765

2,600

9.5%

880

52 Inner City Tenants

0

0.0%

0

0

0.0%

0

60 City Dimensions

0

0.0%

0

0

0.0%

0

63 Dorms to Diplomas

0

0.0%

0

0

0.0%

0

U5. Urban Outskirts I

0

0.0%

0

0

0.0%

0

04 Boomburbs

0

0.0%

0

0

0.0%

0

24 Main Street, USA

0

0.0%

0

0

0.0%

0

32 Rustbelt Traditions

0

0.0%

0

0

0.0%

0

38 Industrious Urban Fringe

0

0.0%

0

0

0.0%

0

48 Great Expectations

0

0.0%

0

0

0.0%

0

Source: ESRI

Š2009 ESRI

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224

12/21/2009

Page 5 of 6


Tapestry Segmentation Area Profile Urbanization Groups www.businessdecision.info

Upload Site1- back1: 1600 K Street, Sacramento, 95814

Latitude: 38.577019 Longitude: -121.485688 Radius: 1 Miles

Site Type: Ring

Tapestry Urbanization Groups

2009 Households Number

Percent

15,351

100.0%

U6. Urban Outskirts II

0

0.0%

51 Metro City Edge

0

0.0%

55 College Towns

0

57 Simple Living

2009 Population Number

Percent

27,285

100.0%

0

0

0.0%

0

0

0

0.0%

0

0.0%

0

0

0.0%

0

0

0.0%

0

0

0.0%

0

59 Southwestern Families

0

0.0%

0

0

0.0%

0

62 Modest Income Homes

0

0.0%

0

0

0.0%

0

Total

U7. Suburban Periphery I

Index

Index

0

0.0%

0

0

0.0%

0

02 Suburban Splendor

0

0.0%

0

0

0.0%

0

06 Sophisticated Squires

0

0.0%

0

0

0.0%

0

07 Exurbanites

0

0.0%

0

0

0.0%

0

12 Up and Coming Families

0

0.0%

0

0

0.0%

0

13 In Style

0

0.0%

0

0

0.0%

0

14 Prosperous Empty Nesters

0

0.0%

0

0

0.0%

0

15 Silver and Gold

0

0.0%

0

0

0.0%

0

U8. Suburban Periphery II

0

0.0%

0

0

0.0%

0

18 Cozy and Comfortable

0

0.0%

0

0

0.0%

0

29 Rustbelt Retirees

0

0.0%

0

0

0.0%

0

33 Midlife Junction

0

0.0%

0

0

0.0%

0

40 Military Proximity

0

0.0%

0

0

0.0%

0

43 The Elders

0

0.0%

0

0

0.0%

0

53 Home Town

0

0.0%

0

0

0.0%

0

U9. Small Towns

0

0.0%

0

0

0.0%

0

41 Crossroads

0

0.0%

0

0

0.0%

0

49 Senior Sun Seekers

0

0.0%

0

0

0.0%

0

50 Heartland Communities

0

0.0%

0

0

0.0%

0

U10. Rural I

0

0.0%

0

0

0.0%

0

17 Green Acres

0

0.0%

0

0

0.0%

0

25 Salt of the Earth

0

0.0%

0

0

0.0%

0

26 Midland Crowd

0

0.0%

0

0

0.0%

0

31 Rural Resort Dwellers

0

0.0%

0

0

0.0%

0

U11. Rural II

0

0.0%

0

0

0.0%

0

37 Prairie Living

0

0.0%

0

0

0.0%

0

42 Southern Satellites

0

0.0%

0

0

0.0%

0

46 Rooted Rural

0

0.0%

0

0

0.0%

0

56 Rural Bypasses

0

0.0%

0

0

0.0%

0

66 Unclassified

0

0.0%

0

0

0.0%

0

Data Note: This report identifies neighborhood segments in the area, and describes the settlement density of the immediate neighborhood. The Index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the U.S. average. Source: ESRI

Š2009 ESRI

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224

12/21/2009

Page 6 of 6


Tapestry Segmentation Area Profile Ranked by Households www.businessdecision.info

Upload Site1- back1: 1600 K Street, Sacramento, 95814

Latitude: 38.577019 Longitude: -121.485688 Radius: 3 Miles

Site Type: Ring

Top Twenty Tapestry Segments Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/community-tapestry.pdf Households

U.S. Households

Cumulative Rank

Tapestry Segment

1

27. Metro Renters

2

09. Urban Chic

3

Cumulative

Percent

Percent

Percent

Percent

Index

13.8%

13.8%

1.3%

1.3%

1030

9.4%

23.2%

1.3%

2.6%

708

22. Metropolitans

7.9%

31.1%

1.2%

3.8%

663

4

38. Industrious Urban Fringe

7.2%

38.3%

1.5%

5.3%

470

5

39. Young and Restless

6.5%

44.8%

1.4%

6.7%

461

Subtotal

44.8%

6.7%

6

36. Old and Newcomers

4.6%

49.4%

1.9%

8.6%

238

7

60. City Dimensions

4.6%

54.0%

0.9%

9.5%

532

8

28. Aspiring Young Families

4.2%

58.2%

2.4%

11.9%

180

9

65. Social Security Set

3.8%

62.0%

0.6%

12.5%

588

10

57. Simple Living

2.8%

64.8%

1.4%

13.9%

201

270

Subtotal

20.0%

7.2%

11

23. Trendsetters

2.8%

67.6%

1.1%

15.0%

12

07. Exurbanites

2.4%

70.0%

2.5%

17.5%

96

13

30. Retirement Communities

2.4%

72.4%

1.5%

19.0%

165

14

10. Pleasant-Ville

2.0%

74.4%

1.7%

20.7%

119

15

52. Inner City Tenants

1.8%

76.2%

1.5%

22.2%

121

Subtotal

11.4%

8.3%

16

53. Home Town

1.8%

78.0%

1.5%

23.7%

124

17

03. Connoisseurs

1.7%

79.7%

1.4%

25.1%

123

18

20. City Lights

1.6%

81.3%

1.0%

26.1%

157

19

44. Urban Melting Pot

1.6%

82.9%

0.7%

26.8%

239

20

14. Prosperous Empty Nesters

1.5%

84.4%

1.8%

28.6%

83

Subtotal

8.2%

6.4%

84.4%

28.6%

Total

295

Top Ten Tapestry Segments Site vs. U.S. 0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

10.0

11.0

12.0

13.0

14.0

57. Simple Living 65. Social Security Set 28. Aspiring Young Families 60. City Dimensions

Site U.S.

36. Old and Newcomers 39. Young and Restless 38. Industrious Urban Fringe 22. Metropolitans 09. Urban Chic 27. Metro Renters

Percent of Households by Tapestry Segment

Source: ESRI

Š2009 ESRI

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224

12/21/2009

Page 1 of 6


Tapestry Segmentation Area Profile www.businessdecision.info

Upload Site1- back1: 1600 K Street, Sacramento, 95814

Latitude: 38.577019 Longitude: -121.485688 Radius: 3 Miles

Site Type: Ring

Tapestry Indexes by Households

Tapestry Indexes by Population

Index 100

200

300

400

500

600

700

800

900 1000 1100

0

Tapestry Segments

Tapestry Segments

0 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66

Index 100

200

300

400

500

600

700

800

900 1000 1100

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66

Source: ESRI

Š2009 ESRI

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224

12/21/2009

Page 2 of 6


Tapestry Segmentation Area Profile LifeMode Groups www.businessdecision.info

Upload Site1- back1: 1600 K Street, Sacramento, 95814

Site Type: Ring

Tapestry LifeMode Groups

Total

L1. High Society 01 Top Rung 02 Suburban Splendor 03 Connoisseurs 04 Boomburbs 05 Wealthy Seaboard Suburbs 06 Sophisticated Squires

Latitude: 38.577019 Longitude: -121.485688 Radius: 3 Miles

2009 Households Number

Percent

60,118

100.0%

3,272

5.4%

148

0.2%

0

2009 Population Index

Number

Percent

Index

134,593

100.0%

43

7,815

5.8%

42

36

340

0.3%

33

0.0%

0

0

0.0%

0

1,024

1.7%

123

2,295

1.7%

122

0

0.0%

0

0

0.0%

0

649

1.1%

78

1,377

1.0%

69

0

0.0%

0

0

0.0%

0

07 Exurbanites

1,451

2.4%

96

3,803

2.8%

110

L2. Upscale Avenues

7,401

12.3%

89

15,868

11.8%

86

09 Urban Chic

5,640

9.4%

708

11,794

8.8%

718

10 Pleasant-Ville

1,220

2.0%

119

2,905

2.2%

115

0

0.0%

0

0

0.0%

0

13 In Style

366

0.6%

25

788

0.6%

25

16 Enterprising Professionals

11 Pacific Heights

175

0.3%

17

381

0.3%

19

17 Green Acres

0

0.0%

0

0

0.0%

0

18 Cozy and Comfortable

0

0.0%

0

0

0.0%

0

6,824

11.4%

216

14,296

10.6%

203

973

1.6%

157

2,028

1.5%

146

4,725

7.9%

663

9,070

6.7%

682

45 City Strivers

623

1.0%

140

1,457

1.1%

135

51 Metro City Edge

503

0.8%

89

1,741

1.3%

126

54 Urban Rows

0

0.0%

0

0

0.0%

0

62 Modest Income Homes

0

0.0%

0

0

0.0%

0

17,187

28.6%

422

29,352

21.8%

431

462

0.8%

76

901

0.7%

93

23 Trendsetters

1,712

2.8%

270

3,473

2.6%

291

27 Metro Renters

8,302

13.8%

1030

12,604

9.4%

1085

36 Old and Newcomers

2,781

4.6%

238

5,638

4.2%

277

39 Young and Restless

3,930

6.5%

461

6,736

5.0%

462

7,777

12.9%

105

16,911

12.6%

121

920

1.5%

83

1,917

1.4%

85

0

0.0%

0

0

0.0%

0

768

1.3%

61

1,762

1.3%

70

L3. Metropolis 20 City Lights 22 Metropolitans

L4. Solo Acts 08 Laptops and Lattes

L5. Senior Styles 14 Prosperous Empty Nesters 15 Silver and Gold 29 Rustbelt Retirees 30 Retirement Communities

1,448

2.4%

165

2,295

1.7%

153

43 The Elders

0

0.0%

0

0

0.0%

0

49 Senior Sun Seekers

0

0.0%

0

0

0.0%

0

644

1.1%

50

1,446

1.1%

56

57 Simple Living

1,712

2.8%

201

4,296

3.2%

274

65 Social Security Set

2,285

3.8%

588

5,195

3.9%

820

303

0.5%

35

597

0.4%

25

0

0.0%

0

0

0.0%

0

303

0.5%

63

597

0.4%

60

0

0.0%

0

0

0.0%

0

50 Heartland Communities

L6. Scholars & Patriots 40 Military Proximity 55 College Towns 63 Dorms to Diplomas

Source: ESRI Š2009 ESRI

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224

12/21/2009

Page 3 of 6


Tapestry Segmentation Area Profile LifeMode Groups www.businessdecision.info

Upload Site1- back1: 1600 K Street, Sacramento, 95814

Site Type: Ring

Tapestry LifeMode Groups

Total

L7. High Hopes 28 Aspiring Young Families 48 Great Expectations L8. Global Roots

Latitude: 38.577019 Longitude: -121.485688 Radius: 3 Miles

2009 Households Number

Percent

60,118

100.0%

2,543

4.2%

2,543

4.2%

0

2009 Population Index

Number

Percent

Index

134,593

100.0%

103

6,360

4.7%

124

180

6,360

4.7%

209

0.0%

0

0

0.0%

0

11,079

18.4%

225

32,239

24.0%

246

35 International Marketplace

835

1.4%

107

2,257

1.7%

109

38 Industrious Urban Fringe

4,327

7.2%

470

14,642

10.9%

544

958

1.6%

239

2,131

1.6%

227

0

0.0%

0

0

0.0%

0

1,101

1.8%

121

2,628

2.0%

137

44 Urban Melting Pot 47 Las Casas 52 Inner City Tenants 58 NeWest Residents 60 City Dimensions 61 High Rise Renters L9. Family Portrait

879

1.5%

164

2,327

1.7%

142

2,770

4.6%

532

7,795

5.8%

641

209

0.3%

52

459

0.3%

47

1,760

2.9%

37

6,562

4.9%

53

12 Up and Coming Families

0

0.0%

0

0

0.0%

0

19 Milk and Cookies

0

0.0%

0

0

0.0%

0

21 Urban Villages

663

1.1%

142

2,219

1.6%

144

59 Southwestern Families

318

0.5%

54

1,268

0.9%

72

64 City Commons

779

1.3%

192

3,075

2.3%

313

L10. Traditional Living

887

1.5%

17

1,951

1.4%

17

24 Main Street, USA

887

1.5%

57

1,951

1.4%

58

32 Rustbelt Traditions

0

0.0%

0

0

0.0%

0

33 Midlife Junction

0

0.0%

0

0

0.0%

0

34 Family Foundations

0

0.0%

0

0

0.0%

0

L11. Factories & Farms

1,084

1.8%

19

2,564

1.9%

20

25 Salt of the Earth

0

0.0%

0

0

0.0%

0

37 Prairie Living

0

0.0%

0

0

0.0%

0

42 Southern Satellites

0

0.0%

0

0

0.0%

0

1,084

1.8%

124

2,564

1.9%

137

0

0.0%

0

0

0.0%

0

L12. American Quilt

0

0.0%

0

0

0.0%

0

26 Midland Crowd

0

0.0%

0

0

0.0%

0

31 Rural Resort Dwellers

0

0.0%

0

0

0.0%

0

41 Crossroads

0

0.0%

0

0

0.0%

0

46 Rooted Rural

0

0.0%

0

0

0.0%

0

66 Unclassified

1

0.0%

76

78

0.1%

40

53 Home Town 56 Rural Bypasses

Data Note: This report identifies neighborhood segments in the area, and describes the socioeconomic quality of the immediate neighborhood. The Index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the U.S. average. Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/communitytapestry.pdf Source: ESRI

Š2009 ESRI

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224

12/21/2009

Page 4 of 6


Tapestry Segmentation Area Profile Urbanization Groups www.businessdecision.info

Upload Site1- back1: 1600 K Street, Sacramento, 95814

Site Type: Ring

Tapestry Urbanization Groups

2009 Households Number

Percent

Total

60,118

100.0%

U1. Principal Urban Centers I

13,905

23.1%

462

0.8%

0

08 Laptops and Lattes 11 Pacific Heights 20 City Lights 21 Urban Villages

Latitude: 38.577019 Longitude: -121.485688 Radius: 3 Miles 2009 Population Index

Number

Percent

Index

134,593

100.0%

297

25,613

19.0%

249

76

901

0.7%

93

0.0%

0

0

0.0%

0

973

1.6%

157

2,028

1.5%

146 144

663

1.1%

142

2,219

1.6%

23 Trendsetters

1,712

2.8%

270

3,473

2.6%

291

27 Metro Renters

8,302

13.8%

1030

12,604

9.4%

1085

35 International Marketplace

835

1.4%

107

2,257

1.7%

109

44 Urban Melting Pot

958

1.6%

239

2,131

1.6%

227

4,775

7.9%

168

12,513

9.3%

167

623

1.0%

140

1,457

1.1%

135

47 Las Casas

0

0.0%

0

0

0.0%

0

54 Urban Rows

0

0.0%

0

0

0.0%

0

58 NeWest Residents

879

1.5%

164

2,327

1.7%

142

61 High Rise Renters

209

0.3%

52

459

0.3%

47

64 City Commons

779

1.3%

192

3,075

2.3%

313

2,285

3.8%

588

5,195

3.9%

820

13,581

22.6%

200

28,162

20.9%

184

148

0.2%

36

340

0.3%

33

1,024

1.7%

123

2,295

1.7%

122

U2. Principal Urban Centers II 45 City Strivers

65 Social Security Set U3. Metro Cities I 01 Top Rung 03 Connoisseurs 05 Wealthy Seaboard Suburbs

649

1.1%

78

1,377

1.0%

69

09 Urban Chic

5,640

9.4%

708

11,794

8.8%

718

10 Pleasant-Ville

1,220

2.0%

119

2,905

2.2%

115

175

0.3%

17

381

0.3%

19

0

0.0%

0

0

0.0%

0

4,725

7.9%

663

9,070

6.7%

682

16 Enterprising Professionals 19 Milk and Cookies 22 Metropolitans U4. Metro Cities II

14,573

24.2%

223

31,452

23.4%

237

28 Aspiring Young Families

2,543

4.2%

180

6,360

4.7%

209

30 Retirement Communities

1,448

2.4%

165

2,295

1.7%

153

0

0.0%

0

0

0.0%

0

36 Old and Newcomers

2,781

4.6%

238

5,638

4.2%

277

39 Young and Restless

3,930

6.5%

461

6,736

5.0%

462

52 Inner City Tenants

1,101

1.8%

121

2,628

2.0%

137

60 City Dimensions

2,770

4.6%

532

7,795

5.8%

641

0

0.0%

0

0

0.0%

0

5,214

8.7%

79

16,593

12.3%

108

0

0.0%

0

0

0.0%

0

887

1.5%

57

1,951

1.4%

58

34 Family Foundations

63 Dorms to Diplomas U5. Urban Outskirts I 04 Boomburbs 24 Main Street, USA 32 Rustbelt Traditions 38 Industrious Urban Fringe 48 Great Expectations

0

0.0%

0

0

0.0%

0

4,327

7.2%

470

14,642

10.9%

544

0

0.0%

0

0

0.0%

0

Source: ESRI

Š2009 ESRI

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224

12/21/2009

Page 5 of 6


Tapestry Segmentation Area Profile Urbanization Groups www.businessdecision.info

Upload Site1- back1: 1600 K Street, Sacramento, 95814

Latitude: 38.577019 Longitude: -121.485688 Radius: 3 Miles

Site Type: Ring

Tapestry Urbanization Groups

2009 Households Number

Percent

60,118

100.0%

U6. Urban Outskirts II

2,836

4.7%

51 Metro City Edge

503

0.8%

55 College Towns

303

2009 Population Number

Percent

134,593

100.0%

92

7,902

5.9%

112

89

1,741

1.3%

126

0.5%

63

597

0.4%

60

1,712

2.8%

201

4,296

3.2%

274

59 Southwestern Families

318

0.5%

54

1,268

0.9%

72

62 Modest Income Homes

0

0.0%

0

0

0.0%

0

Total

57 Simple Living

U7. Suburban Periphery I

Index

Index

2,737

4.6%

29

6,508

4.8%

30

02 Suburban Splendor

0

0.0%

0

0

0.0%

0

06 Sophisticated Squires

0

0.0%

0

0

0.0%

0

1,451

2.4%

96

3,803

2.8%

110

07 Exurbanites 12 Up and Coming Families

0

0.0%

0

0

0.0%

0

13 In Style

366

0.6%

25

788

0.6%

25

14 Prosperous Empty Nesters

920

1.5%

83

1,917

1.4%

85

0

0.0%

0

0

0.0%

0

1,852

3.1%

32

4,326

3.2%

36

0

0.0%

0

0

0.0%

0

768

1.3%

61

1,762

1.3%

70

33 Midlife Junction

0

0.0%

0

0

0.0%

0

40 Military Proximity

0

0.0%

0

0

0.0%

0

43 The Elders

0

0.0%

0

0

0.0%

0

53 Home Town

1,084

1.8%

124

2,564

1.9%

137

U9. Small Towns

644

1.1%

22

1,446

1.1%

24

41 Crossroads

0

0.0%

0

0

0.0%

0

49 Senior Sun Seekers

0

0.0%

0

0

0.0%

0

644

1.1%

50

1,446

1.1%

56

15 Silver and Gold U8. Suburban Periphery II 18 Cozy and Comfortable 29 Rustbelt Retirees

50 Heartland Communities U10. Rural I

0

0.0%

0

0

0.0%

0

17 Green Acres

0

0.0%

0

0

0.0%

0

25 Salt of the Earth

0

0.0%

0

0

0.0%

0

26 Midland Crowd

0

0.0%

0

0

0.0%

0

31 Rural Resort Dwellers

0

0.0%

0

0

0.0%

0

U11. Rural II

0

0.0%

0

0

0.0%

0

37 Prairie Living

0

0.0%

0

0

0.0%

0

42 Southern Satellites

0

0.0%

0

0

0.0%

0

46 Rooted Rural

0

0.0%

0

0

0.0%

0

56 Rural Bypasses

0

0.0%

0

0

0.0%

0

66 Unclassified

1

0.0%

76

78

0.1%

40

Data Note: This report identifies neighborhood segments in the area, and describes the settlement density of the immediate neighborhood. The Index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the U.S. average. Source: ESRI

Š2009 ESRI

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224

12/21/2009

Page 6 of 6

http://bdbeta.com/bd/home/reports/saved_reports/report_Array_21-12-09-12-12_0  

http://bdbeta.com/bd/home/reports/saved_reports/report_Array_21-12-09-12-12_0.pdf

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