Tapestry Segmentation Area Profile Ranked by Households www.businessdecision.info
Upload Site1- back1: 1600 K Street, Sacramento, 95814
Latitude: 38.577019 Longitude: -121.485688 Radius: 1 Miles
Site Type: Ring
Top Twenty Tapestry Segments Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/community-tapestry.pdf Households
U.S. Households
Cumulative Rank
Tapestry Segment
1 2
Cumulative
Percent
Percent
Percent
Percent
Index
27. Metro Renters
49.2%
49.2%
1.3%
1.3%
3669
65. Social Security Set
12.6%
61.8%
0.6%
1.9%
1957
3
39. Young and Restless
10.9%
72.7%
1.4%
3.3%
765
4
36. Old and Newcomers
10.5%
83.2%
1.9%
5.2%
538
5
30. Retirement Communities
4.9%
88.1%
1.5%
6.7%
339
Subtotal
88.1%
6.7%
6
44. Urban Melting Pot
4.9%
93.0%
0.7%
7.4%
733
7
23. Trendsetters
3.4%
96.4%
1.1%
8.5%
327
8
58. NeWest Residents
1.9%
98.3%
0.9%
9.4%
213
9
61. High Rise Renters
1.4%
99.7%
0.7%
10.1%
205
10
64. City Commons
0.3%
100.0%
0.7%
10.8%
44
Subtotal
Total
11.9%
4.1%
100.0%
10.8%
929
Top Ten Tapestry Segments 0.0
5.0
10.0
15.0
20.0
Site vs. U.S. 25.0
30.0
35.0
40.0
45.0
50.0
64. City Commons 61. High Rise Renters 58. NeWest Residents 23. Trendsetters
Site U.S.
44. Urban Melting Pot 30. Retirement Communities 36. Old and Newcomers 39. Young and Restless 65. Social Security Set 27. Metro Renters
Percent of Households by Tapestry Segment
Source: ESRI
Š2009 ESRI
On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224
12/21/2009
Page 1 of 6
Tapestry Segmentation Area Profile www.businessdecision.info
Upload Site1- back1: 1600 K Street, Sacramento, 95814
Site Type: Ring
Tapestry Indexes by Households
Tapestry Indexes by Population
Index 500
1000
1500
2000
Index 2500
3000
3500
4000
0
Tapestry Segments
Tapestry Segments
0 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66
Latitude: 38.577019 Longitude: -121.485688 Radius: 1 Miles
500
1000 1500 2000 2500 3000 3500 4000 4500 5000
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66
Source: ESRI
Š2009 ESRI
On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224
12/21/2009
Page 2 of 6
Tapestry Segmentation Area Profile LifeMode Groups www.businessdecision.info
Upload Site1- back1: 1600 K Street, Sacramento, 95814
Site Type: Ring
Tapestry LifeMode Groups
Total
L1. High Society
Latitude: 38.577019 Longitude: -121.485688 Radius: 1 Miles
2009 Households Number
Percent
15,351
100.0%
2009 Population Index
Number
Percent
27,285
100.0%
Index
0
0.0%
0
0
0.0%
0
01 Top Rung
0
0.0%
0
0
0.0%
0
02 Suburban Splendor
0
0.0%
0
0
0.0%
0
03 Connoisseurs
0
0.0%
0
0
0.0%
0
04 Boomburbs
0
0.0%
0
0
0.0%
0
05 Wealthy Seaboard Suburbs
0
0.0%
0
0
0.0%
0
06 Sophisticated Squires
0
0.0%
0
0
0.0%
0
07 Exurbanites
0
0.0%
0
0
0.0%
0
L2. Upscale Avenues
0
0.0%
0
0
0.0%
0
09 Urban Chic
0
0.0%
0
0
0.0%
0
10 Pleasant-Ville
0
0.0%
0
0
0.0%
0
11 Pacific Heights
0
0.0%
0
0
0.0%
0
13 In Style
0
0.0%
0
0
0.0%
0
16 Enterprising Professionals
0
0.0%
0
0
0.0%
0
17 Green Acres
0
0.0%
0
0
0.0%
0
18 Cozy and Comfortable
0
0.0%
0
0
0.0%
0
L3. Metropolis
0
0.0%
0
0
0.0%
0
20 City Lights
0
0.0%
0
0
0.0%
0
22 Metropolitans
0
0.0%
0
0
0.0%
0
45 City Strivers
0
0.0%
0
0
0.0%
0
51 Metro City Edge
0
0.0%
0
0
0.0%
0
54 Urban Rows
0
0.0%
0
0
0.0%
0
62 Modest Income Homes
0
0.0%
0
0
0.0%
0
11,356
74.0%
1092
18,174
66.6%
1315
0
0.0%
0
0
0.0%
0
528
3.4%
327
1,017
3.7%
420
27 Metro Renters
7,553
49.2%
3669
11,450
42.0%
4864
36 Old and Newcomers
1,609
10.5%
538
3,107
11.4%
753
39 Young and Restless
1,666
10.9%
765
2,600
9.5%
880
L4. Solo Acts 08 Laptops and Lattes 23 Trendsetters
L5. Senior Styles
2,698
17.6%
142
5,638
20.7%
199
14 Prosperous Empty Nesters
0
0.0%
0
0
0.0%
0
15 Silver and Gold
0
0.0%
0
0
0.0%
0
29 Rustbelt Retirees
0
0.0%
0
0
0.0%
0
757
4.9%
339
1,093
4.0%
360
43 The Elders
0
0.0%
0
0
0.0%
0
49 Senior Sun Seekers
0
0.0%
0
0
0.0%
0
50 Heartland Communities
0
0.0%
0
0
0.0%
0
57 Simple Living
0
0.0%
0
0
0.0%
0
1,941
12.6%
1957
4,545
16.7%
3540
30 Retirement Communities
65 Social Security Set L6. Scholars & Patriots
0
0.0%
0
0
0.0%
0
40 Military Proximity
0
0.0%
0
0
0.0%
0
55 College Towns
0
0.0%
0
0
0.0%
0
63 Dorms to Diplomas
0
0.0%
0
0
0.0%
0
Source: ESRI Š2009 ESRI
On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224
12/21/2009
Page 3 of 6
Tapestry Segmentation Area Profile LifeMode Groups www.businessdecision.info
Upload Site1- back1: 1600 K Street, Sacramento, 95814
Site Type: Ring
Tapestry LifeMode Groups
Total
L7. High Hopes
Latitude: 38.577019 Longitude: -121.485688 Radius: 1 Miles
2009 Households Number
Percent
15,351
100.0%
2009 Population Index
Number
Percent
27,285
100.0%
Index
0
0.0%
0
0
0.0%
0
28 Aspiring Young Families
0
0.0%
0
0
0.0%
0
48 Great Expectations
0
0.0%
0
0
0.0%
0
L8. Global Roots
1,251
8.1%
100
2,774
10.2%
104
35 International Marketplace
0
0.0%
0
0
0.0%
0
38 Industrious Urban Fringe
0
0.0%
0
0
0.0%
0
751
4.9%
733
1,624
6.0%
855
47 Las Casas
0
0.0%
0
0
0.0%
0
52 Inner City Tenants
0
0.0%
0
0
0.0%
0
58 NeWest Residents
291
1.9%
213
691
2.5%
208
44 Urban Melting Pot
60 City Dimensions 61 High Rise Renters L9. Family Portrait
0
0.0%
0
0
0.0%
0
209
1.4%
205
459
1.7%
230
46
0.3%
4
699
2.6%
28
12 Up and Coming Families
0
0.0%
0
0
0.0%
0
19 Milk and Cookies
0
0.0%
0
0
0.0%
0
21 Urban Villages
0
0.0%
0
0
0.0%
0
59 Southwestern Families
0
0.0%
0
0
0.0%
0
64 City Commons
46
0.3%
44
699
2.6%
351
L10. Traditional Living
0
0.0%
0
0
0.0%
0
24 Main Street, USA
0
0.0%
0
0
0.0%
0
32 Rustbelt Traditions
0
0.0%
0
0
0.0%
0
33 Midlife Junction
0
0.0%
0
0
0.0%
0
34 Family Foundations
0
0.0%
0
0
0.0%
0
L11. Factories & Farms
0
0.0%
0
0
0.0%
0
25 Salt of the Earth
0
0.0%
0
0
0.0%
0
37 Prairie Living
0
0.0%
0
0
0.0%
0
42 Southern Satellites
0
0.0%
0
0
0.0%
0
53 Home Town
0
0.0%
0
0
0.0%
0
56 Rural Bypasses
0
0.0%
0
0
0.0%
0
L12. American Quilt
0
0.0%
0
0
0.0%
0
26 Midland Crowd
0
0.0%
0
0
0.0%
0
31 Rural Resort Dwellers
0
0.0%
0
0
0.0%
0
41 Crossroads
0
0.0%
0
0
0.0%
0
46 Rooted Rural
0
0.0%
0
0
0.0%
0
66 Unclassified
0
0.0%
0
0
0.0%
0
Data Note: This report identifies neighborhood segments in the area, and describes the socioeconomic quality of the immediate neighborhood. The Index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the U.S. average. Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/communitytapestry.pdf Source: ESRI
Š2009 ESRI
On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224
12/21/2009
Page 4 of 6
Tapestry Segmentation Area Profile Urbanization Groups www.businessdecision.info
Upload Site1- back1: 1600 K Street, Sacramento, 95814
Site Type: Ring
Tapestry Urbanization Groups
Total
U1. Principal Urban Centers I
Latitude: 38.577019 Longitude: -121.485688 Radius: 1 Miles
2009 Households Number
Percent
15,351
100.0%
2009 Population Index
Number
Percent
27,285
100.0%
Index
8,832
57.5%
738
14,091
51.6%
676
08 Laptops and Lattes
0
0.0%
0
0
0.0%
0
11 Pacific Heights
0
0.0%
0
0
0.0%
0
20 City Lights
0
0.0%
0
0
0.0%
0
21 Urban Villages
0
0.0%
0
0
0.0%
0
528
3.4%
327
1,017
3.7%
420
7,553
49.2%
3669
11,450
42.0%
4864
0
0.0%
0
0
0.0%
0
751
4.9%
733
1,624
6.0%
855
23 Trendsetters 27 Metro Renters 35 International Marketplace 44 Urban Melting Pot U2. Principal Urban Centers II
2,487
16.2%
344
6,394
23.4%
421
45 City Strivers
0
0.0%
0
0
0.0%
0
47 Las Casas
0
0.0%
0
0
0.0%
0
54 Urban Rows
0
0.0%
0
0
0.0%
0
58 NeWest Residents
291
1.9%
213
691
2.5%
208
61 High Rise Renters
209
1.4%
205
459
1.7%
230
46
0.3%
44
699
2.6%
351
1,941
12.6%
1957
4,545
16.7%
3540
U3. Metro Cities I
0
0.0%
0
0
0.0%
0
01 Top Rung
0
0.0%
0
0
0.0%
0
03 Connoisseurs
0
0.0%
0
0
0.0%
0
05 Wealthy Seaboard Suburbs
0
0.0%
0
0
0.0%
0
09 Urban Chic
0
0.0%
0
0
0.0%
0
10 Pleasant-Ville
0
0.0%
0
0
0.0%
0
16 Enterprising Professionals
0
0.0%
0
0
0.0%
0
19 Milk and Cookies
0
0.0%
0
0
0.0%
0
22 Metropolitans
0
0.0%
0
0
0.0%
0
4,032
26.3%
242
6,800
24.9%
252
0
0.0%
0
0
0.0%
0
757
4.9%
339
1,093
4.0%
360
64 City Commons 65 Social Security Set
U4. Metro Cities II 28 Aspiring Young Families 30 Retirement Communities 34 Family Foundations
0
0.0%
0
0
0.0%
0
36 Old and Newcomers
1,609
10.5%
538
3,107
11.4%
753
39 Young and Restless
1,666
10.9%
765
2,600
9.5%
880
52 Inner City Tenants
0
0.0%
0
0
0.0%
0
60 City Dimensions
0
0.0%
0
0
0.0%
0
63 Dorms to Diplomas
0
0.0%
0
0
0.0%
0
U5. Urban Outskirts I
0
0.0%
0
0
0.0%
0
04 Boomburbs
0
0.0%
0
0
0.0%
0
24 Main Street, USA
0
0.0%
0
0
0.0%
0
32 Rustbelt Traditions
0
0.0%
0
0
0.0%
0
38 Industrious Urban Fringe
0
0.0%
0
0
0.0%
0
48 Great Expectations
0
0.0%
0
0
0.0%
0
Source: ESRI
Š2009 ESRI
On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224
12/21/2009
Page 5 of 6
Tapestry Segmentation Area Profile Urbanization Groups www.businessdecision.info
Upload Site1- back1: 1600 K Street, Sacramento, 95814
Latitude: 38.577019 Longitude: -121.485688 Radius: 1 Miles
Site Type: Ring
Tapestry Urbanization Groups
2009 Households Number
Percent
15,351
100.0%
U6. Urban Outskirts II
0
0.0%
51 Metro City Edge
0
0.0%
55 College Towns
0
57 Simple Living
2009 Population Number
Percent
27,285
100.0%
0
0
0.0%
0
0
0
0.0%
0
0.0%
0
0
0.0%
0
0
0.0%
0
0
0.0%
0
59 Southwestern Families
0
0.0%
0
0
0.0%
0
62 Modest Income Homes
0
0.0%
0
0
0.0%
0
Total
U7. Suburban Periphery I
Index
Index
0
0.0%
0
0
0.0%
0
02 Suburban Splendor
0
0.0%
0
0
0.0%
0
06 Sophisticated Squires
0
0.0%
0
0
0.0%
0
07 Exurbanites
0
0.0%
0
0
0.0%
0
12 Up and Coming Families
0
0.0%
0
0
0.0%
0
13 In Style
0
0.0%
0
0
0.0%
0
14 Prosperous Empty Nesters
0
0.0%
0
0
0.0%
0
15 Silver and Gold
0
0.0%
0
0
0.0%
0
U8. Suburban Periphery II
0
0.0%
0
0
0.0%
0
18 Cozy and Comfortable
0
0.0%
0
0
0.0%
0
29 Rustbelt Retirees
0
0.0%
0
0
0.0%
0
33 Midlife Junction
0
0.0%
0
0
0.0%
0
40 Military Proximity
0
0.0%
0
0
0.0%
0
43 The Elders
0
0.0%
0
0
0.0%
0
53 Home Town
0
0.0%
0
0
0.0%
0
U9. Small Towns
0
0.0%
0
0
0.0%
0
41 Crossroads
0
0.0%
0
0
0.0%
0
49 Senior Sun Seekers
0
0.0%
0
0
0.0%
0
50 Heartland Communities
0
0.0%
0
0
0.0%
0
U10. Rural I
0
0.0%
0
0
0.0%
0
17 Green Acres
0
0.0%
0
0
0.0%
0
25 Salt of the Earth
0
0.0%
0
0
0.0%
0
26 Midland Crowd
0
0.0%
0
0
0.0%
0
31 Rural Resort Dwellers
0
0.0%
0
0
0.0%
0
U11. Rural II
0
0.0%
0
0
0.0%
0
37 Prairie Living
0
0.0%
0
0
0.0%
0
42 Southern Satellites
0
0.0%
0
0
0.0%
0
46 Rooted Rural
0
0.0%
0
0
0.0%
0
56 Rural Bypasses
0
0.0%
0
0
0.0%
0
66 Unclassified
0
0.0%
0
0
0.0%
0
Data Note: This report identifies neighborhood segments in the area, and describes the settlement density of the immediate neighborhood. The Index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the U.S. average. Source: ESRI
Š2009 ESRI
On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224
12/21/2009
Page 6 of 6
Tapestry Segmentation Area Profile Ranked by Households www.businessdecision.info
Upload Site1- back1: 1600 K Street, Sacramento, 95814
Latitude: 38.577019 Longitude: -121.485688 Radius: 3 Miles
Site Type: Ring
Top Twenty Tapestry Segments Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/community-tapestry.pdf Households
U.S. Households
Cumulative Rank
Tapestry Segment
1
27. Metro Renters
2
09. Urban Chic
3
Cumulative
Percent
Percent
Percent
Percent
Index
13.8%
13.8%
1.3%
1.3%
1030
9.4%
23.2%
1.3%
2.6%
708
22. Metropolitans
7.9%
31.1%
1.2%
3.8%
663
4
38. Industrious Urban Fringe
7.2%
38.3%
1.5%
5.3%
470
5
39. Young and Restless
6.5%
44.8%
1.4%
6.7%
461
Subtotal
44.8%
6.7%
6
36. Old and Newcomers
4.6%
49.4%
1.9%
8.6%
238
7
60. City Dimensions
4.6%
54.0%
0.9%
9.5%
532
8
28. Aspiring Young Families
4.2%
58.2%
2.4%
11.9%
180
9
65. Social Security Set
3.8%
62.0%
0.6%
12.5%
588
10
57. Simple Living
2.8%
64.8%
1.4%
13.9%
201
270
Subtotal
20.0%
7.2%
11
23. Trendsetters
2.8%
67.6%
1.1%
15.0%
12
07. Exurbanites
2.4%
70.0%
2.5%
17.5%
96
13
30. Retirement Communities
2.4%
72.4%
1.5%
19.0%
165
14
10. Pleasant-Ville
2.0%
74.4%
1.7%
20.7%
119
15
52. Inner City Tenants
1.8%
76.2%
1.5%
22.2%
121
Subtotal
11.4%
8.3%
16
53. Home Town
1.8%
78.0%
1.5%
23.7%
124
17
03. Connoisseurs
1.7%
79.7%
1.4%
25.1%
123
18
20. City Lights
1.6%
81.3%
1.0%
26.1%
157
19
44. Urban Melting Pot
1.6%
82.9%
0.7%
26.8%
239
20
14. Prosperous Empty Nesters
1.5%
84.4%
1.8%
28.6%
83
Subtotal
8.2%
6.4%
84.4%
28.6%
Total
295
Top Ten Tapestry Segments Site vs. U.S. 0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
11.0
12.0
13.0
14.0
57. Simple Living 65. Social Security Set 28. Aspiring Young Families 60. City Dimensions
Site U.S.
36. Old and Newcomers 39. Young and Restless 38. Industrious Urban Fringe 22. Metropolitans 09. Urban Chic 27. Metro Renters
Percent of Households by Tapestry Segment
Source: ESRI
Š2009 ESRI
On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224
12/21/2009
Page 1 of 6
Tapestry Segmentation Area Profile www.businessdecision.info
Upload Site1- back1: 1600 K Street, Sacramento, 95814
Latitude: 38.577019 Longitude: -121.485688 Radius: 3 Miles
Site Type: Ring
Tapestry Indexes by Households
Tapestry Indexes by Population
Index 100
200
300
400
500
600
700
800
900 1000 1100
0
Tapestry Segments
Tapestry Segments
0 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66
Index 100
200
300
400
500
600
700
800
900 1000 1100
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66
Source: ESRI
Š2009 ESRI
On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224
12/21/2009
Page 2 of 6
Tapestry Segmentation Area Profile LifeMode Groups www.businessdecision.info
Upload Site1- back1: 1600 K Street, Sacramento, 95814
Site Type: Ring
Tapestry LifeMode Groups
Total
L1. High Society 01 Top Rung 02 Suburban Splendor 03 Connoisseurs 04 Boomburbs 05 Wealthy Seaboard Suburbs 06 Sophisticated Squires
Latitude: 38.577019 Longitude: -121.485688 Radius: 3 Miles
2009 Households Number
Percent
60,118
100.0%
3,272
5.4%
148
0.2%
0
2009 Population Index
Number
Percent
Index
134,593
100.0%
43
7,815
5.8%
42
36
340
0.3%
33
0.0%
0
0
0.0%
0
1,024
1.7%
123
2,295
1.7%
122
0
0.0%
0
0
0.0%
0
649
1.1%
78
1,377
1.0%
69
0
0.0%
0
0
0.0%
0
07 Exurbanites
1,451
2.4%
96
3,803
2.8%
110
L2. Upscale Avenues
7,401
12.3%
89
15,868
11.8%
86
09 Urban Chic
5,640
9.4%
708
11,794
8.8%
718
10 Pleasant-Ville
1,220
2.0%
119
2,905
2.2%
115
0
0.0%
0
0
0.0%
0
13 In Style
366
0.6%
25
788
0.6%
25
16 Enterprising Professionals
11 Pacific Heights
175
0.3%
17
381
0.3%
19
17 Green Acres
0
0.0%
0
0
0.0%
0
18 Cozy and Comfortable
0
0.0%
0
0
0.0%
0
6,824
11.4%
216
14,296
10.6%
203
973
1.6%
157
2,028
1.5%
146
4,725
7.9%
663
9,070
6.7%
682
45 City Strivers
623
1.0%
140
1,457
1.1%
135
51 Metro City Edge
503
0.8%
89
1,741
1.3%
126
54 Urban Rows
0
0.0%
0
0
0.0%
0
62 Modest Income Homes
0
0.0%
0
0
0.0%
0
17,187
28.6%
422
29,352
21.8%
431
462
0.8%
76
901
0.7%
93
23 Trendsetters
1,712
2.8%
270
3,473
2.6%
291
27 Metro Renters
8,302
13.8%
1030
12,604
9.4%
1085
36 Old and Newcomers
2,781
4.6%
238
5,638
4.2%
277
39 Young and Restless
3,930
6.5%
461
6,736
5.0%
462
7,777
12.9%
105
16,911
12.6%
121
920
1.5%
83
1,917
1.4%
85
0
0.0%
0
0
0.0%
0
768
1.3%
61
1,762
1.3%
70
L3. Metropolis 20 City Lights 22 Metropolitans
L4. Solo Acts 08 Laptops and Lattes
L5. Senior Styles 14 Prosperous Empty Nesters 15 Silver and Gold 29 Rustbelt Retirees 30 Retirement Communities
1,448
2.4%
165
2,295
1.7%
153
43 The Elders
0
0.0%
0
0
0.0%
0
49 Senior Sun Seekers
0
0.0%
0
0
0.0%
0
644
1.1%
50
1,446
1.1%
56
57 Simple Living
1,712
2.8%
201
4,296
3.2%
274
65 Social Security Set
2,285
3.8%
588
5,195
3.9%
820
303
0.5%
35
597
0.4%
25
0
0.0%
0
0
0.0%
0
303
0.5%
63
597
0.4%
60
0
0.0%
0
0
0.0%
0
50 Heartland Communities
L6. Scholars & Patriots 40 Military Proximity 55 College Towns 63 Dorms to Diplomas
Source: ESRI Š2009 ESRI
On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224
12/21/2009
Page 3 of 6
Tapestry Segmentation Area Profile LifeMode Groups www.businessdecision.info
Upload Site1- back1: 1600 K Street, Sacramento, 95814
Site Type: Ring
Tapestry LifeMode Groups
Total
L7. High Hopes 28 Aspiring Young Families 48 Great Expectations L8. Global Roots
Latitude: 38.577019 Longitude: -121.485688 Radius: 3 Miles
2009 Households Number
Percent
60,118
100.0%
2,543
4.2%
2,543
4.2%
0
2009 Population Index
Number
Percent
Index
134,593
100.0%
103
6,360
4.7%
124
180
6,360
4.7%
209
0.0%
0
0
0.0%
0
11,079
18.4%
225
32,239
24.0%
246
35 International Marketplace
835
1.4%
107
2,257
1.7%
109
38 Industrious Urban Fringe
4,327
7.2%
470
14,642
10.9%
544
958
1.6%
239
2,131
1.6%
227
0
0.0%
0
0
0.0%
0
1,101
1.8%
121
2,628
2.0%
137
44 Urban Melting Pot 47 Las Casas 52 Inner City Tenants 58 NeWest Residents 60 City Dimensions 61 High Rise Renters L9. Family Portrait
879
1.5%
164
2,327
1.7%
142
2,770
4.6%
532
7,795
5.8%
641
209
0.3%
52
459
0.3%
47
1,760
2.9%
37
6,562
4.9%
53
12 Up and Coming Families
0
0.0%
0
0
0.0%
0
19 Milk and Cookies
0
0.0%
0
0
0.0%
0
21 Urban Villages
663
1.1%
142
2,219
1.6%
144
59 Southwestern Families
318
0.5%
54
1,268
0.9%
72
64 City Commons
779
1.3%
192
3,075
2.3%
313
L10. Traditional Living
887
1.5%
17
1,951
1.4%
17
24 Main Street, USA
887
1.5%
57
1,951
1.4%
58
32 Rustbelt Traditions
0
0.0%
0
0
0.0%
0
33 Midlife Junction
0
0.0%
0
0
0.0%
0
34 Family Foundations
0
0.0%
0
0
0.0%
0
L11. Factories & Farms
1,084
1.8%
19
2,564
1.9%
20
25 Salt of the Earth
0
0.0%
0
0
0.0%
0
37 Prairie Living
0
0.0%
0
0
0.0%
0
42 Southern Satellites
0
0.0%
0
0
0.0%
0
1,084
1.8%
124
2,564
1.9%
137
0
0.0%
0
0
0.0%
0
L12. American Quilt
0
0.0%
0
0
0.0%
0
26 Midland Crowd
0
0.0%
0
0
0.0%
0
31 Rural Resort Dwellers
0
0.0%
0
0
0.0%
0
41 Crossroads
0
0.0%
0
0
0.0%
0
46 Rooted Rural
0
0.0%
0
0
0.0%
0
66 Unclassified
1
0.0%
76
78
0.1%
40
53 Home Town 56 Rural Bypasses
Data Note: This report identifies neighborhood segments in the area, and describes the socioeconomic quality of the immediate neighborhood. The Index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the U.S. average. Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/communitytapestry.pdf Source: ESRI
Š2009 ESRI
On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224
12/21/2009
Page 4 of 6
Tapestry Segmentation Area Profile Urbanization Groups www.businessdecision.info
Upload Site1- back1: 1600 K Street, Sacramento, 95814
Site Type: Ring
Tapestry Urbanization Groups
2009 Households Number
Percent
Total
60,118
100.0%
U1. Principal Urban Centers I
13,905
23.1%
462
0.8%
0
08 Laptops and Lattes 11 Pacific Heights 20 City Lights 21 Urban Villages
Latitude: 38.577019 Longitude: -121.485688 Radius: 3 Miles 2009 Population Index
Number
Percent
Index
134,593
100.0%
297
25,613
19.0%
249
76
901
0.7%
93
0.0%
0
0
0.0%
0
973
1.6%
157
2,028
1.5%
146 144
663
1.1%
142
2,219
1.6%
23 Trendsetters
1,712
2.8%
270
3,473
2.6%
291
27 Metro Renters
8,302
13.8%
1030
12,604
9.4%
1085
35 International Marketplace
835
1.4%
107
2,257
1.7%
109
44 Urban Melting Pot
958
1.6%
239
2,131
1.6%
227
4,775
7.9%
168
12,513
9.3%
167
623
1.0%
140
1,457
1.1%
135
47 Las Casas
0
0.0%
0
0
0.0%
0
54 Urban Rows
0
0.0%
0
0
0.0%
0
58 NeWest Residents
879
1.5%
164
2,327
1.7%
142
61 High Rise Renters
209
0.3%
52
459
0.3%
47
64 City Commons
779
1.3%
192
3,075
2.3%
313
2,285
3.8%
588
5,195
3.9%
820
13,581
22.6%
200
28,162
20.9%
184
148
0.2%
36
340
0.3%
33
1,024
1.7%
123
2,295
1.7%
122
U2. Principal Urban Centers II 45 City Strivers
65 Social Security Set U3. Metro Cities I 01 Top Rung 03 Connoisseurs 05 Wealthy Seaboard Suburbs
649
1.1%
78
1,377
1.0%
69
09 Urban Chic
5,640
9.4%
708
11,794
8.8%
718
10 Pleasant-Ville
1,220
2.0%
119
2,905
2.2%
115
175
0.3%
17
381
0.3%
19
0
0.0%
0
0
0.0%
0
4,725
7.9%
663
9,070
6.7%
682
16 Enterprising Professionals 19 Milk and Cookies 22 Metropolitans U4. Metro Cities II
14,573
24.2%
223
31,452
23.4%
237
28 Aspiring Young Families
2,543
4.2%
180
6,360
4.7%
209
30 Retirement Communities
1,448
2.4%
165
2,295
1.7%
153
0
0.0%
0
0
0.0%
0
36 Old and Newcomers
2,781
4.6%
238
5,638
4.2%
277
39 Young and Restless
3,930
6.5%
461
6,736
5.0%
462
52 Inner City Tenants
1,101
1.8%
121
2,628
2.0%
137
60 City Dimensions
2,770
4.6%
532
7,795
5.8%
641
0
0.0%
0
0
0.0%
0
5,214
8.7%
79
16,593
12.3%
108
0
0.0%
0
0
0.0%
0
887
1.5%
57
1,951
1.4%
58
34 Family Foundations
63 Dorms to Diplomas U5. Urban Outskirts I 04 Boomburbs 24 Main Street, USA 32 Rustbelt Traditions 38 Industrious Urban Fringe 48 Great Expectations
0
0.0%
0
0
0.0%
0
4,327
7.2%
470
14,642
10.9%
544
0
0.0%
0
0
0.0%
0
Source: ESRI
Š2009 ESRI
On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224
12/21/2009
Page 5 of 6
Tapestry Segmentation Area Profile Urbanization Groups www.businessdecision.info
Upload Site1- back1: 1600 K Street, Sacramento, 95814
Latitude: 38.577019 Longitude: -121.485688 Radius: 3 Miles
Site Type: Ring
Tapestry Urbanization Groups
2009 Households Number
Percent
60,118
100.0%
U6. Urban Outskirts II
2,836
4.7%
51 Metro City Edge
503
0.8%
55 College Towns
303
2009 Population Number
Percent
134,593
100.0%
92
7,902
5.9%
112
89
1,741
1.3%
126
0.5%
63
597
0.4%
60
1,712
2.8%
201
4,296
3.2%
274
59 Southwestern Families
318
0.5%
54
1,268
0.9%
72
62 Modest Income Homes
0
0.0%
0
0
0.0%
0
Total
57 Simple Living
U7. Suburban Periphery I
Index
Index
2,737
4.6%
29
6,508
4.8%
30
02 Suburban Splendor
0
0.0%
0
0
0.0%
0
06 Sophisticated Squires
0
0.0%
0
0
0.0%
0
1,451
2.4%
96
3,803
2.8%
110
07 Exurbanites 12 Up and Coming Families
0
0.0%
0
0
0.0%
0
13 In Style
366
0.6%
25
788
0.6%
25
14 Prosperous Empty Nesters
920
1.5%
83
1,917
1.4%
85
0
0.0%
0
0
0.0%
0
1,852
3.1%
32
4,326
3.2%
36
0
0.0%
0
0
0.0%
0
768
1.3%
61
1,762
1.3%
70
33 Midlife Junction
0
0.0%
0
0
0.0%
0
40 Military Proximity
0
0.0%
0
0
0.0%
0
43 The Elders
0
0.0%
0
0
0.0%
0
53 Home Town
1,084
1.8%
124
2,564
1.9%
137
U9. Small Towns
644
1.1%
22
1,446
1.1%
24
41 Crossroads
0
0.0%
0
0
0.0%
0
49 Senior Sun Seekers
0
0.0%
0
0
0.0%
0
644
1.1%
50
1,446
1.1%
56
15 Silver and Gold U8. Suburban Periphery II 18 Cozy and Comfortable 29 Rustbelt Retirees
50 Heartland Communities U10. Rural I
0
0.0%
0
0
0.0%
0
17 Green Acres
0
0.0%
0
0
0.0%
0
25 Salt of the Earth
0
0.0%
0
0
0.0%
0
26 Midland Crowd
0
0.0%
0
0
0.0%
0
31 Rural Resort Dwellers
0
0.0%
0
0
0.0%
0
U11. Rural II
0
0.0%
0
0
0.0%
0
37 Prairie Living
0
0.0%
0
0
0.0%
0
42 Southern Satellites
0
0.0%
0
0
0.0%
0
46 Rooted Rural
0
0.0%
0
0
0.0%
0
56 Rural Bypasses
0
0.0%
0
0
0.0%
0
66 Unclassified
1
0.0%
76
78
0.1%
40
Data Note: This report identifies neighborhood segments in the area, and describes the settlement density of the immediate neighborhood. The Index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the U.S. average. Source: ESRI
Š2009 ESRI
On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224
12/21/2009
Page 6 of 6