New visual identity
New visual identity • is a part of Dajar’s brands refreshing strategy • is an answer to new market trends • increases the value of the product and the brand and build the brand’s position in medium price non-electric household segment • makes Domotti brand more contemporary
New logo
· minimalistic form · new colour palette · modern typography
Various applicable versions of logo
Domotti brand features: • simplicity • functionality • inspirational • modern • availability
New packaging layout
Bigger packshot situated on two sides of a box Additional photoshot representing a general category of product Additional info snipes about special features, fun facts etc. Red colour replaced by lime green and turquoise
Colour coded product categories Gray colour replaced by a more contemporary, attractive gray tone
What’s new?
Colour coded product categories
snipes about special features, additional product info etc.
MOCCA 300ml
Mood photoshot represanting product category
14x10.5x
kafetiera · kávéfózó · coffee maker
Pantone
2297
Green indicates KITCHENWARE category
300 ml
300 ml MOCCA 300 ml a Idealn ek lizan fi 6 na sso espre
Idealn. a anek na 6 filiz o s s espre
kafetiera ciśnieniowa eszpresszó kávéfózó high-pressure coffee maker hochdruck-cafeteria tlaková kanvica na prípravu kávy
Gray is an supplemental colour for both categories
jaca
ga pobie ka za aniu o l w po ier przyw
RUMBA
patelnia do naleśników · palacsintasütő · crepe pan
22cm
Producent: DAJAR Sp. z o.o., ul. Połtawska 6, 75-072 Koszalin, Polska, tel.: +48 94 720 26 26; Forgalmazó: DAJAR Kft, Tündérfürt utca 3, 1106 Budapest, Magyarország, tel.: +36 1 433 54 00; Distribuitor: DAJAR HOME&GARDEN SRL, Sat Petrești, Comuna Corbeanca, Strada Aleea Vulturului, Nr. 3, Subsol, Cam. 2, Judet Ilfov, România, +40 752 088 012; www.dajar.com
patelnia do naleśników palacsintasütő crepe pan pfannkuchenpfanne panvica na palacinky tigaie pentru clătite сковорода для блинов
Producent: DAJAR Sp. z o.o., ul. Połtawska 6, 75-072 Koszalin, Polska, tel.: +48 94 720 26 26; Forgalmazó: DAJAR Kft, Tündérfürt utca 3, 1106 Budapest, Magyarország, tel.: +36 1 433 54 00; Distribuitor: DAJAR HOME&GARDEN SRL, Sat Petrești, Comuna Corbeanca, Strada Aleea Vulturului, Nr. 3, Subsol, Cam. 2, Judet Ilfov, România, +40 752 088 012; www.dajar.com PL: HU: EN: DE: SK: RO: RU:
Wyprodukowano w Chinach Származási hely: Kína Made in China Hergestellt in China Vyrobené v Číne Produs în China Произведено в Китае
PL: HU: EN: DE: SK: RO: RU:
Wyprodukowano w Chinach Származási hely: Kína Made in China Hergestellt in China Vyrobené v Číne Produs în China Произведено в Китае
20 PAP
kafetiera · kávéfózó · coffee maker
444
кафетиер
MOCCA
Pantone
cafetiera sub presiune
kafetiera · kávéfózó · coffee maker
2229
Turquoise indicates DINNERWARE category
MOCCA
Pantone
Sample packaging - giftboxes
Sample packaging - window boxes & sleeves
Sample packaging - labels, blisters & tags
wobbler
shelfliner
display
POS