TONKA BRAND STANDARDS GUIDE

Page 120

05

New Focus

Extensions

Types of offerings

Products Services Environments Experiences Educational Events Co-branding

Brand Projection Chart

01. CrossFit Camp

20. High Performance Food

02. Performance Enhancing Drugs

21. Tonka Nation Elite

03. Combat / Firing Training

22. Personal Care Products

04. Knives & Cutting Tools

23. Protective Sports Apparel

05. High Performance Prosthetics

24. Genetic Enhancements

06. Rock Climbing Challenge

25. Rock Climbing Facility

07. Protein & Muscle Compounds

26. Co-branding Event With Redbull

08. Ultra Marathon Dessert Race

27. Camping Gear And Apparel

09. Youth Program

28. High Performance And Recovery Drugs

10. Last Resort Survival Training

29. Steroids

11. Training Equipment

30. Natural Parks Sponsorship Program

12. Physical Injuries Rehab Center

31. US Army Co-training Program

13. All 4Mud Training Camp

32. Prison Rehab Program

14. Harsh Scenario Survival Camp

33. Kids All 4Mud

15. Survival Skills Seminar

34. Co-branding The X-Games/ESPN

16. Mountaineer & Climbing Gear

35. Triathlon Competition

17. Survival Gear

36. Self-Defense Krav Maga Course

18. High Performance Apparel 19. Human Limit Testing Lab

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