CALINOS BRINGS ROMANCE TO CANNES The company is bringing two new romantic series to Mipcom: ‘Relationship Status: It’s Complicated’ and ‘Emergency Love’. “Both have received very high viewership locally since their premiere,” said Tatli. “’Relationship Status: It’s Complicated’ has been number one in the ratings from its very first episode.” Calinos is also looking for new deals for series like ‘The Girl Named Feriha’ and ‘The Bitter Life’. Both shows have recently been sold in 7 countries across Latin America. ‘The Girl Named Feriha’ will be also making its debut in India soon. In total, Calinos distributes more than 35 titles across the globe.
“Originally, we used to sell Turkish series to Azerbaijan for US$ 300 per hour, now a top quality Turkish drama is able to generate around US$ 10,000 per hour in key markets.”
Historically you have always been a strong player in the CIS countries and the Balkans. How has your global reach expanded in recent years? As Calinos, we have succeeded to leave footprints in many territories. However, we have mainly dominated the markets in the CIS region and the Balkans. Up until now, our company accounts for more than 50% of the content sold in those particular territories. Now it is time for us to develop new strategies among other territories, particularly in Latin America, a very new and different market for us.
Relationship Status: It’s Complicated / Series
“As Calinos, we have succeeded to leave footprints in many territories; however, we have mainly dominated the markets in the CIS countries and the Balkans.”
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What is your take on the short and long term repercussions of this phenomenon? During the past 6 years, Turkey became a world class player in the global television ecosystem. Since 2009 it has seen a steady growth, as the demand reached its highest point in 2014. The need for new content will slightly decrease within the next couple of years and would reach a solid point, remaining consistent from that point onwards. ttv