Vickie Corner,
Managing Director, V&S Entertainment
extending its global broadcast footprint in Europe, North America and Asia. We were particularly delighted with the response to ‘Everything’s Rosie’ on RTVE’s Clan TV in Spain, which was followed by the roll out of the Spanish licensing programme in AW11. 2011 also marked the beginning of a high profile licensing programme in the UK with over 40 licensees signed. What other important international distribution deals for ‘Everything’s Rosie’ could you mention? In addition to ‘Everything’s Rosie’ being aired on CBeebies in the UK, V&S Entertainment has also placed the show with RTVE (CLANTV) in Spain; France TV (France 5) in France; RAI YOYO and DEAKIDS in Italy; Canal Panda in Portugal, V-ME for Hispanic USA and TVO and SRC in Canada. A number of new deals will be announced leading up to MIPTV and we are looking to further extend our global reach in 2012. What are currently your most important projects and what’s in store for 2012? V&S produces, co-produces and internationally distributes children’s content. We are passionate about the preschool programming we select and welcome new ideas. We always look for high quality production values, engaging storytelling and projects which seek to innovate and inspire preschoolers and translate well internationally. We continue to have international success with preschool shows ‘Ebb & Flo’ (26 x 5’) and ‘Blanche’ (26 x 6’). ‘Everything’s Rosie’ is in the latest project in V&S Entertainment’s portfolio and has been sold to 150 countries worldwide. There are currently two completed seasons (52 x 11’) and a third season (26 x 11’) in production to deliver to CBeebies in 2012. An ‘Everything’s Rosie Special’ (1 x 22’) is also going into production in 2012 and will be available later in the year. At MIPTV we will be promoting the brand new third season and 22-minute special of the series. For will have 78 episodes available for those potential new broadcast partners, in addition to the Special.
“We always look for high quality production values, engaging storytelling and projects which seek to innovate and inspire preschoolers and which translate well internationally.”
We deliver a variety of unique assets to broadcasters including shout-outs, trailers and website assets as well as developing our online and social networking profile. Where does Latin America stand in the company’s global strategy? Rising to the top of the ratings charts in Spain (over 600,000 viewers on CLANTV in December 2011) with an outstanding track record with Spanish viewers and Canal Panda in Portugal; South America is a major focus for V&S Entertainment and its hit pre-school series ‘Everything’s Rosie’.
How do you think V&S Entertainment’s content can engage Latin American audiences? In 2012 we will look to secure the best broadcast platform for ‘Everything’s Rosie’ in each Latin American country and help to build a loyal fan base in each territory. Rosie is an inspiring role model for preschoolers with great energy and a wonderful sense of adventure. We are confident that South American audiences will fall in love with Rosie, her friends and the magical world they live in. ttv Blanche Preschool Series
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We are currently witnessing the rise of new platforms worldwide, and content increasing its availability in multiple screens. How does V&S take advantage of these new business opportunities? V&S Entertainment works closely with broadcasters to maximize the potential of ‘Everything’s Rosie’ on multiple platforms across broadcast, marketing and PR.
The end of 2011 proved to be quite fruitful for ‘Everything’s Rosie’s international expansion. Following the anticipated premiere of its third season at the last MIPCOM, the first season was purchased by Italian network DeAKids, which added the series to its lineup of kids’ shows, airing Mondays through Fridays at 4:30 PM. Meanwhile, the show’s second season was picked up by Switzerland’s Italian-speaking network RTSI. “’Everything’s Rosie’ is a great addition to our programming slate targeting 4 to 7 year old kids. With her optimism and passion for discovery, Rosie is a positive model for our audience, and her curious attitude towards everyday challenges fits DeAKids ‘I-do-tainment’ positioning perfectly well. We are confident that Rosie will be a big success on DeAKids as it already is in all the countries where it has been sold,” Massimo Bruno, Head of TV Channels at De Agostini, said.
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What advantages do independent companies have compared with majors? Independents, given their size and management style, have the ability to make quick decisions, respond to market changes and adapt to buyers’ needs. Our ideal clients are broadcasters who share our passion to produce aspirational preschool programmes in a fun, accessible and creative way.