Executives ttv
Telemundo at its Best Endemol’s adaptation and production of the ‘Siblings’ format in Dubai opened the doors for Telemundo Internacional to sell telenovelas in the Middle East. This will be the company’s main goal for Discop Istanbul, where it will also present its new telenovelas. By Valentina Vinaja Twitter: @vvinaja vvinaja@todotv.tv
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elemundo Internacional is at the top of its game, ready to showcase new products and meet clients at Discop Istanbul 2015. The company ended a year full of major deals in the Middle East, registering great results with its telenovela channel in Africa and landing its first sales in countries where it hadn’t been before.
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In an interview with ttv, Melissa Pillow, VP of Sales, Europe at Telemundo Internacional, shared details about the products that have worked best for the EMEA region, announced new productions and spoke about her expectations for the event.
Melissa Pillow,
VP of Sales, Europe - Telemundo Internacional “2014 was our best year since the economic crisis began,” she said. “In the Middle East, our format ‘Siblings’ was adapted and produced in Dubai by Endemol, opening new doors for Telemundo to negotiate new formats in the region, something that will be one of our main goals for this Discop,” she added. “In Europe, we landed sales with two important Russian channels that had never sche-
Land Of Honor Telenovela
TELEMUNDO’S CATALOG FOR DISCOP ISTANBUL “Our focus for Discop will be to promote our most successful and memorable titles, such as ‘Thief of Hearts’, ‘Market Love’, ‘Hidden Passion’ and ‘The Family Next Door’,” Pillow said, while also highlighting ‘The Artist’, a new entertainment format with celebrities as judges.
“In the Middle East, our format ‘Siblings’ was adapted and produced in Dubai by Endemol, opening new doors for Telemundo to negotiate new formats in the region, something that will be one of our main goals for this Discop.” duled a telenovela before, and we entered former Yugoslavia with extra strength,” Pillow explained. In addition, outside the EMEA region, the company sold its first telenovela in Australia in 2014, “something truly historical for us,” she said.
TELEMUNDO’S NEW TITLES The company’s newest titles presented at Natpe 2015 will also be showcased at Discop: ‘Land of Honor’, the remake of Telemundo’s star telenovela ‘Hidden Passion’; in addition to ‘Masters of Paradise’ and ‘Love without Reservations’.
Pillow also spoke about its telenovela channel in Africa, describing it as a success since it allowed them to close deals in other areas: “Our cable channel in Africa, launched in August 2013 turned out to be a success and it positioned us as a well-known brand in the region, increasing our TV sales,” she said. The channel is one of the most successful ones on DSTV. ttv