TTVTelenovelas report DEBUT Broken Angel Telenovela
T/TTV MAGAZINE
Airing From Humanity’s Cradle Telemundo announced it has started to air the Telemundo cable network in Africa, MAKING IT THE FIRST Latin channel dubbed into English and Portuguese to operate in the continent. By Sebastián Amoroso Twitter: @sebamoroso samoroso@todotv.tv
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ince August 12 the Telemundo cable network has been available in Africa, a telenovela channel airing in English and Portuguese with presence in more than 48 African countries through DSTV, the digital pay TV platform of Multichoice. “Telemundo Internacional has been present in Africa since 2006, when we started airing our telenovelas in that continent, and we know that there has always been a strong appetite for this genre,” says Karina Etchison, SVP of Sales Europe, Middle East and Africa. “DSTV is one of the largest players in the African market, with 2.9 million subscribers. Joining this powerful platform represents a big opportunity to reach 48 African countries with a 24-hour telenovela channel completely dubbed into English and Portuguese,” she affirmed. The launch was sealed in an important event in Johannesburg, where the local media and clients gathered to enthusiastically welcome Telemundo’s talent, including Rafael Amaya, Aylín Mujica David Chocarro, Catherine Siachoque, Jorge Luis Pila and Angélica Celaya. Telemundo Internacional has successfully distributed content in the African continent since 2006, and it’s now reassuring its presence with the launch of a telenovela channel designed specifically for this territory. “For us it has been a competitive market, but we could offer the African audiences an alternative through the telenovela genre, differently from the ‘soapies’ that are common in the continent. It’s a big achievement for Telemundo Internacional, and if we succeed with them, we’ll be able to explore other markets anywhere in the world,” Etchison assures. PASSION FOR TELENOVELAS. With the motto “Telemundo, feel the passion,” the channel will offer successful productions within the romantic, mystery, adventure and action genres.