insideArgentina | Executives Nora Seoane, SVP International Sales, Yair Dori Corp
Rejuvenated Experience
Ariel Tobi, President, Snap TV
Connected with the Client’s Needs
The company created by renowned executive Yair Dori started operating in the TV business in 2011, and has already given birth to its first big international hit: the series ‘Historias de Diván’.
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air Dori Corp started operating in 2011, headed by successful and renowned executive Yair Dori. The company creates, develops and distributes TV shows –its portfolio is comprised of 200 hours-, films, theatre plays, music concerts and merchandising for all of its TV shows in the local and international market. “We rely on the work, on the generation of opportunities for acclaimed talent and new figures; and developing co-productions with international companies with which we’ve worked for a long time,” says Nora Seoane, SVP International Sales, Yair Dori Corp. In 2012, Yair Dori Corp premiered its first production on Telefe, ‘Historias de Diván’ (120 x 60’), based on the books by psychotherapist Gabriel Rolón. In addition, it’s currently producing the tween musical soap opera ‘Señales del fin del mundo’ (120 x 60’). “We currently distribute both original programs and formats of our own productions, as well as other products we represent,” Seoane explains. “We started in 2011 with ‘Historias de Diván’, which is currently aired in Argentina, Uruguay and Israel, and it targets an adult audience due to its plot oriented to deep and dramatic psychoanalysis. We’re currently producing ‘Señales’, a teen multi-platform telenovelas completely shot in HD,” the executive assures.
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Yair Dori Corp’s partners include Telefe (Argentina), Canal 10 (Uruguay) and Israel’s public TV. As for the European market, an important alliance with FunWood has been established for the distribution of ‘Señales’ in Spain and Italy. “Argentina is a great country to produce content, not only because of the costs, which are pretty more accessible with respect to other countries, but also because it’s a great generator of innovative ideas and creativity, as well as a cradle of well-trained and flexible artistic talent,” Soane concludes.
A creative house with growing sales in US Hispanic, several titles on air for NatGeo and History, and an acquisition team strengthened by content demand; Snap is one of the fastest growing Argentine distributors of recent years.
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145% sales growth within the US Hispanic market means a third year of 100%+ growth for Snap TV, the exclusive distribution agent of MarVista Entertainment in Latin America. “We’ve inked very important agreements with MundoFox, Unimás and MTV, which allowed us to boost our presence in the US Hispanic market,” says Ariel Tobi, president of Snap TV. “In the company’s second year we grew 129%, the next 156% and last year it was 126%. This year, only 4 months away from beginning our 2013-2014 period, we are already 5% ahead of last year,” he added. The distributor has been able to close several deals for its package of movies, which has allowed the company to increase its presence in specific events for content acquisitions, such as the AFM in the US and a series of minor events in Latin America, such as Guadalajara’s International Film Festival, Ventana Sur in Buenos Aires, and the European ones such as the EFM. PRODUCTION. As for the production area, the company continues to develop documentaries for third parties, mainly for clients such as History Channel, for which they produced ‘Vida Eterna’, ‘H90 Bicentenario’, ‘Templarios’ and ‘Rescates Extremos’; or NatGeo, with productions such as ‘Profecías’ and ‘Tabú Latinoamérica’. “We have a creative department that’s in charge of developing projects according to the client’s needs. But we also have a stable team that works in the direct communication with the Programming area of History and NatGeo. It’s the only way to be constantly connected with its needs.”
“We have a creative department that’s in charge of developing projects according to the client’s needs.” Golden Winter 2012
“We rely on the work, on the generation of opportunities for acclaimed talent and new figures; and developing co-productions with international companies.”