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TTV MIPCOM 2016

Page 65

complement the linear offer, in addition to supporting the launch and development of the digital platform and social networks. Where is Telemundo Internacional’s strategy aimed towards? Our strategy is all about tending to our clients’ specific needs across all areas and platforms, which makes us an ideal partner for the launch of high-quality digital content. One of the elements that makes Telemundo Internacional stand out is having created the “super series” concept… Super series have proven to be the most demanded product across Latin America and international digital platforms. On the other hand, due to their strong themes, reduced number of episodes -in comparison to traditional telenovelas- and multiple seasons, our international clients and traditional platforms have identified opportunities to program them. ‘Lord of the Skies’ is one of the super series we can say has had the best results in several international platforms. What do you think about the region’s growing interest in biopics? Programming continues to evolve and Telemundo Internacional is always one step ahead of the pack with captivating stories that are relevant for the audience. Undoubtedly, the life of famous characters, who are admired and beloved by the audience, is always a winning formula. What opportunities are there now for the sale of international formats? Telemundo Internacional has been a pioneer, not only in selling formats around the world -including original stories in Chile and entertainment formats in Spain-, but also in offering a very committed service to our buyers to develop and produce their adaptations. Our classic and more modern series, like ‘The Return’, ‘Pasión de Gavilanes’, ‘Missing’, ‘Second Chance’ and ‘Herederos del Monte’, among others, have been produced internationally in territories across Asia, Africa, Middle East and Europe.

What opportunities do digital platforms offer for Telemundo Internatcional? Telemundo Internacional has been working with the leading digital platforms in Latin America and the world for several years now. Our strategy has been very clear

SVP of Business Development and International Digital Media at Telemundo Internacional

from the start: expanding our global presence, looking for strategic alliances that have a sophisticated reach and projection. At the same time, we’re working with other smaller platforms that are carrying out very interesting business models. ttv Without Breasts There Is Paradise Telenovela

“Telemundo Internacional is always one step ahead of the pack with captivating stories that are relevant for the audience.” “Now more than ever, having high quality content, from the script to the end production, is essential.” “Telemundo Internacional has always been a pioneer in offering its clients very complete and sophisticated digital content.”

TELEMUNDO’S LINEUP FOR MIPCOM 2016 For this edition of Mipcom, Telemundo Internacional is presenting some of the most popular titles from the US network, which have catapulted it to the top of the charts among Hispanic channels in primetime. The lineup includes ‘Rich in Love’ (8:00pm), ‘Without Breasts There Is Paradise’ (9:00pm) and ‘The Acero Dynasty’ (10:00pm). In addition, the distributor is presenting titles from HBO Latin America Originals to be distributed in Europe and Asia, with series such as ‘Psi’ and ‘Dios Inc’, among others. And as always, Telemundo Internacional is presenting fictions and format from Mega in Chile, such as ‘Eres mi tesoro’ and ‘Te doy la vida’.

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How has Telemundo Internacional performed in Africa? Telemundo’s pay TV network in Africa, run under a strategy consolidated with NBCUniversal International Networks, has been notably successful. Africa now represents one of the continents with the highest growth and opportunities for our advertisers, with an audience that’s been captivated by our content.

Xavier Aristimuño,


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