ttv / EXECUTIVE
Television That Educates English Club TV is presenting its newest shows and networks at Mipcom 2016, with almost 150 hours of content aimed at teaching English in multiple platforms, without ceasing to entertain. By Gonzalo Larrea / @glarrea / glarrea@todotv.tv
“English Club TV is a unique educational channel that enables its viewers to learn English while relaxing in front of the TV screen. The channel has become popular among great numbers of people all over the world and its viewership is constantly increasing,” Andrew Semchenko, CEO of the English Club TV Group, said to ttv. “We strive to reduce inequality in educational opportunities, providing our viewers with an affordable tool for learning English anytime and anywhere. We support our viewers while learning English by giving them innovative products that suit different needs, interests and levels. And, of course, we entertain our viewers in order to motivate them towards continuous studying,” he added.
Andrew Semchenko,
CEO of the English Club TV Group
“We strive to reduce inequality in educational opportunities, providing our viewers with an affordable tool for learning English anytime and anywhere.”
“It is very important for us that each viewer, the owner of a personal computer or mobile phone, has an opportunity for all-round development and education. That is why we want to expand our partnerships in order to give them this opportunity,” Semchenko explained. The company has the rights to its content for all platforms, including OTT, Mobile, DTH, IPTV, WebTV and Terrestrial television. “That is why our programs can be used by any broadcasting company,” he said. As far as the offer goes, Semchenko explained that the company currently has 149 hours of edutainment programs for both
“As usual, we will present the updates of programs that have already become popular among our viewers. These are such programs as ‘Grammar Wise’, ‘Step by Step’, ‘City Grammar’, ‘The Language of Business’, ‘Yummy for Mummy’ and others. In addition, our company’s representatives will present our new TV programmes – ‘3Ways2’ and ‘English is the Key’ which will help our viewers to express their view and hold a conversation with native speakers,” he said. Together with English Club TV, the company is also presenting its new TV offer at Mipcom: the Classical Harmony channel. “It is all about the art, great painters and the world’s famous masterpieces. I think it is just what people need in today’s world of hectic deadlines, demands and action-packed movies. By watching Classical Harmony, viewers will be immersed in an atmosphere of true beauty and tranquility that is enhanced by classical music compositions,” he said. “I would also like to note that Classical Harmony is the only IPTV art channel in 4K (Ultra HD) format, that enables a viewer to observe the tinniest details of the paintings,” he added. According to the executive, it’s an offer designed for IPTV, while special packages can be created upon the request of partners, that would feature a certain genre, period, style, or cultural and religious aspects of the region in which they would be broadcast. “For example, we already have experience of developing special feed for the Middle Eastern region,” he explained. Adding Classical Harmony channel, the company is presenting a total of 12 products at Mipcom: the English Club TV channels (SD, HD, Kids), its 6 VOD packages (A-level, B-level, C-level, Grammar, Business and Travelling, Kids slot), the Classical Harmony channel in HD, as well as its content in HD and Ultra HD (4K). ttv 3ways2 Series TTV MAGAZINE/127
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lready present in 76 countries, 400 platforms and with a reach of 20 million viewers, English Club TV is arriving at a new edition of Mipcom to continue expanding its footprint, both through its flagship network, as well as finding new buyers for its catalog of almost 150 hours of content.
At Mipcom, the channel will look for new partnerships to continue expanding its distribution and taking its catalog to new corners of the globe, adding to its list of heavyweight partners, which includes Orange, Bouygues Telecom, Magyar Telecom, TurkSat in Europe; Canal+overseas, Blueline Madagascar in Africa; Matrix, LBN, ABN in Asia; and My-HD, Etisalat, Ooredoo in Middle East.
kids and adults, and is now presenting new seasons of its classic shows in Cannes, along with new launches.