PASSIONS
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In relationships…play…community
By MARY ELLEN BIANCO
SUPPORTING LOCAL
BUSINESSES A
li Hawthorne believes citizens have the power to impact local business, arts, and charities. She has been a partner in the public relations firm M2-Maximum Media LLC for 10 years. while supporting community events and organizations. “We can all do our part to maintain the vibrancy and unique character of the city,” the Louisville native says. Ali has a different feeling when she walks into a shop where people know her and she knows them. “When we buy local, we support our friends and neighbors and it keeps money circulating in our community,” Ali says. “Successful businesses usually give more back to local charities.” For five years, Ali has been a board member with the Louisville Independent Business Alliance (LIBA), better known as Keep Louisville Weird. She is also on the board of the Clifton Center. “It’s an awesome nonprofit that has come a long way,” Ali says. “I firmly believe in supporting the arts.” Providing public relations skills to businesses and nonprofits is important to Ali and her partner, Jen Carver. “We’re known as the LIBA/Keep Louisville Weird hosts many PR Girls,” Ali says. The boutique firm events including the Buy Local Fair in May has 10 to 12 clients at any given time. and the Louisville Brewfest in September. A holiday campaign offers a chance for “When we decided to work together, contestants who collect five receipts from we closed our eyes and jumped in,” local businesses to win a $1,000 prize. Ali says. “We have been so blessed to keeplouisvilleweird.com have continuous business for the past 10 years.” The Clifton Center hosts the annual The firm’s clients include Cedar Taste of Frankfort Avenue and offers Lake Lodge, the Coalition for the culturally diverse programs. Homeless, and WaterStep, which Ali and Jen work from their homes, cliftoncenter.org provides solutions for clean water in which enables Ali to be with her 2-year-old developing countries. “We know our daughter, Piper. She and her husband Wes clients very well, including what their are expecting twins in February. “I wouldn’t values are,” Ali says. “We truly love what we do — improving trade (my life) for anything,” she says. lives and making a positive impact.” For information: ali@m2maxmedia.com
“My wife won’t stop badgering me. I know I messed up. She reminds me of it every day. Three years ago I had an affair with her best friend. It was stupid; I admit it. I’ve tried everything to convince her it won’t happen again, but she simply will not trust me. She checks my phone every day. If I’m five minutes late from coming in from work, she interrogates me all night. She wants an accounting of every dime I spend. She checks the phone records every month. She seems obsessed with trying to catch me in another unfaithful act. I’m exhausted from it all. She says she has forgiven me, but it doesn’t feel that way because she won’t forget it. Is it asking too much for her to trust me again?”
GIFT
Q:
Find the 50
NOVEMBER
2015
A: at TodaysWomanNow.com
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