WAY TO GO WOMAN! 2017 Winner
ENTREPRENEURIAL
Alisha Marie Duvall, 32 CEO, Alee Solutions Aging-in-Place Social Worker and Senior Living Advisor, Alee Solutions Husband, Mathew Duvall Alisha Duvall is helping seniors live a better life through Alee Solutions, a company she opened in 2015 that focuses on finding aging-in-place living options for seniors. She hopes to use her company as a way of inspiring more women to become involved in issues that impact the senior community.
“I am here to show other young women that you can be a strong female without having to take on an aggressive attitude toward business. Be a woman. Be strong. Be yourself. Only then will you succeed.” THE MESSAGE FOR OTHERS “There are other options out there. Having a loved one who is struggling to live independently impacts the whole family. There is an untold value to having a personal expert by your side while you navigate the waters of healthcare.” CHALLENGES “I found myself becoming more aggressive and competitive than ever before. I was fighting for equality alongside some of the male-led national competitors when negotiating contracts. I struggled with feeling that female small business owners get underestimated and undervalued. It wasn’t six months in when I took a hard look at who I was becoming. I turned back into myself and dropped the stereotypical male attitude toward business.” BIGGEST ACCOMPLISHMENTS “Overcoming the ‘what ifs’ is my greatest accomplishment. Fear can be crippling. I thought of all the hundreds of ways starting my own company could go wrong, but instead of allowing them to hold me down, I used them as a path to succeed.” “She is highly respected in the Louisville community. Her eagerness to learn, along with her integrity, has made her an integral part of the Louisville senior community.” — Sheri Ash, Community Relations Director at Belmont Village Senior Living, St. Matthews
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SEPT 2017 / TODAY’S WOMAN