brand introduction
APPLE203
Warm. A Concept full o of Passion & f Dream l l u f e f s. A Ca
Singapore is a multi cultural, multi racial country. She has established herself globally and is highly reputable and recognised in the international scene in all areas. The F&B scene in Singapore is highly competitive and is very nature. Singapore residences are especially passionate about food and are willing to go all out to satisfy their craving, and have high acceptance to new brand and new concept. APPLE203 has accumulated many years of experience especially in the breakfast and lunch market. With the already widely accepted and established Taiwan tea beverage such as bubble tea concept, we want to use this opportunity to also infuse Taiwanese breakfast and lunch culture into Singapore. We aim to study and observe what the local are very used to, innovate a toast and tea concept that is similar and yet different from the local breakfast scene. We will also include unique lunch and dinner menu to cater for the patrons. Presently, we have about 200 outlets in taiwan and we are expanding continuously. We believe we can establish this successfully in the international scene. Singapore, being a multi cultural and mature country will be our first and top priority. We will partner a local firm to establish our initial outlets in Singapore!
Origin APPLE203 was established in year 2003. It is form by the chemistry and ideas of 3 Gen Y entrepreneurs born in 1970s. Our basis at that time, is to create a warm and passionate ambience for everyone to have a hearty and happy breakfast before they kick start their day. We aim to provide a meal that suits everyone daily lifestyle and needs, with a budget that fits everyones’ pocket, a concept that enable everyone to consume on a daily basis. At the same time, the operating model should be easy so as to enable anyone who aspire to be a young entrepreneur, to join our big family.
Idea Taiwan at that time, has a lot of higher end breakfast concept served in restaurants. There is none available on the streets. During our trip to Japan, we realised that there are many beautifully designed and lively cafe that serve different variety of food. These can be found anywhere along the streets of Japan. This was not available in Taiwan at that time. Taiwan only has routine and fixed breakfast. We strive to break this dull routine and infuse a total new concept into Taiwan. This is APPLE203!
Thinkup Our philosophy is to create an ambience that serve food of good taste, enjoyable, warm and classy feeling that fits everyones’ daily budget. We aim to serve with speed and convenience that suits everyone busy life style. Having Blue Mondays? Think APPLE203! We target to give all our customer a warm and happy feeling after consuming our meals. The main basic or food material should come from local scene. We would then blend in unique flavour and special preparation method. Put in creativity and specially prepared sauce to create the menu of APPLE203. Constantly be creative, to innovate new menu, to give alternate options to the current traditions, to achieve customer satisfaction, is our motto.
Creative Apple is a popular source of food (fruit). It is known to be highly nutritious, found in abundance, and is widely accepted by people to consume everyday. An apple a day keeps the doctor away is embedded in everyones’ mind. APPLE203 is a concept that allows you to enjoy warm breakfast everyday, to give you enough energy to kickstart your day. We sincerely invite everyone to join in our concept, be part of our family to create the future.
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brand introduction
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APPLE 203
LOGO
Origin
Idea
Thinkup
Creative
Traditional toast Kaya toast Peanut toast porkfloss toast
烤肉捲餅＋咖啡 Barbecue burrito combo
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