INDUSTRO-CLEAN
feaTUre
The importance of
clean Industro-Clean manufacturers and distributes cleaning machines. The company offers single disc, machines, scrubber-driers, sweepers, dry vacuum cleaners, wet and dry vacuum cleaners, as well as a host of other equipment and services.
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Industro-Clean FEATURE
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eatness is not hard to achieve. Look around you: what do you see? If your surroundings are not neat, it can be a source of stress. So, achieving clean and ordered surroundings should be a priority. How and where do you start? In 1980 Industro-Clean (Pty) Ltd was formed. The current directors, Arthur Bath, Dave Manson and Terence Waterston recognised the need to “create a niche business that was focused on offering customers exemplary service and choice” and, most importantly, was prepared to “work with any client irrespective of its size or status.” In March 1982 – according to the firm’s website, www.industroclean.co.za - IndustroClean and Wetrok signed an agreement which laid the foundation for “Wetrok South Africa to become a significant player on the South African cleaning landscape.” A cleaning giant was born in 1984 when Wetrok South Africa successfully applied for a licence to manufacture – locally - Wetrok branded chemicals. The licence gave Wetrok SA the capability to “offer a one-stop total solution to customers, considerably increasing exposure for the brand.” Wetrok SA operates as a subsidiary of Wetrok AG. “The next watershed in Wetrok SA’s local journey was the launch of the hospital cleaning method,” the website adds. “This was a dramatic departure from what was common practice at the time and today Wetrok SA is exceptionally proud of the fact that the SAQA Unit Standard principles for hospital cleaning are still based on its cleaning method.” Its HQ is in Honeydew, northwest of Johannesburg, and there are 11 branches across South Africa, as well as a distributor in Namibia. In order to boost training and skills, Wetrok SA established the Siyaya Skills Institute
Cost-efficiency, reliability and back-up are prime considerations
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Industro-Clean FEATURE
in 2002 – a skills training initiative that has brought the role of the cleaner “out of the washroom closet and into the spotlight”. “Industro-Clean has never marketed a cleaning concept based only on price - there are greater considerations than just initial costs – performance, maintenance and servicing, spares availability, reliability and trade-in or residual value,” the company says. “Cost-efficiency, reliability and back-up are prime considerations and are an essential element of the Wetrok offering.” Industro-Clean has ISO 9000 quality management system accreditation from SABS and a Level 4 BBBEE status by Transformex. The company is an active member of several professional bodies, including the National Contract Cleaners Association (NCCA). Industro-Clean is also a distributor for HOST Carpet Cleaning Systems, Royal Vacuum Cleaners, PacVac, Rubbermaid, Vileda and Filmop, all products that are complementary to the Wetrok product range. 4
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NILFISK ACQUIRES SHARE Industro-Clean is a key player in the South African market. Recently, Nilfisk-Advance – a Danish firm which manufacturers professional cleaning equipment, sweepers, scrubbers, high-speed polishers, vacuums, pressure washers, and floor machines - expanded its Southern African base by acquiring a substantial share in the company. The share acquisition and conclusion of a distribution agreement “will greatly enhance Nilfisk-Advance’s presence in the African subcontinent” where the company already operates through its South African Sales Company, Nilfisk-Advance’s CEO says. “By gaining access to Industro-Clean’s outstanding levels of expertise and its well established presence in the contract cleaning, institutional, and health sector, we are underlining our excellent position for growth in this very interesting emerging market,” says Jørgen Jensen, President and CEO of Nilfisk-Advance.
MANUFACTURING SALES & SERVICE P.O. Box 15264 Farrarmere 1518 29 Louw Ave Lakefield Benoni Unit 3 Value Park 17 Liverpool Rd 1502 Tell: (086) 139 6264 · Fax: (086) 111 4934 E-mail: derickl@netactive.co.za
“Industro-Clean was founded in 1980 by its current senior management and after more than three decades of steady growth presently occupies a market leading position in the country,” says Industro-Clean director Dave Manson, who spoke with a South Africa Magazine researcher recently. “Core product categories comprise floor cleaning and maintenance equipment, detergents, access floor matting, janitorial and mopping trolleys, as well as consumables and specialized hygiene products.” In order to maximise the benefits of the strategic alliance between Nilfisk-Advance South Africa and Industro-Clean, the companies will adopt a “coordinated approach where each company continues to concentrate on its core market segments”. Nilfisk-Advance South Africa will continue to place its focus on general industry, automotive, construction, mining, agriculture, engineering and manufacturing while Industro-Clean will concentrate its efforts in the contract cleaning and institutional field, as well as the private and public health sector.
“With this new strategic partnership we will be able to supply professional cleaning equipment for all sectors and therefore expect our turnover from South Africa to double within the next 3-5 years,” says Jensen. The two companies already have a good working relationship. For a number of years Nilfisk-Advance South Africa has exclusively supplied Industro-Clean with the full range of Viper cleaning equipment. Viper products emanate from Nilfisk-Advance’s Chinese manufacturing company with the same name, acquired in 2008 and known for its rugged, no frills highly competitively priced floor care range of equipment. In a press release, Nilfisk-Advance said the partnership will ensure its products are distributed “throughout all sectors of the South African economy and thus place one of the world’s most extensive and most proficient product ranges at the disposal of all customer segments in the African subcontinental region”. END www.southafricamag.com
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Johannesburg head office 1490, Zeiss road Laser Park Honeydew Tel: 0027 11 801 4600 Fax: 0027 11 749 3117 Email: Sales@wetrok.co.za
www.wetrok.co.za