heroes Quality care, customer focus and an integrated offering define leading health care group Intercare, which CEO Dr Hendrik Hanekom says is well positioned to play its part in the transformation of the South Africa’s health care system.
By Ian Armitage
r Hendrik Hanekom is a visionary, determined to “transform” South Africa’s health care and “promote high standards” of professional health care management. The 57-year-old, whose specialties include the design, development and administration of integrated health care delivery systems, is the co-founder and Chief Executive of the Intercare Group. South Africa’s public health care sector is currently “over–burdened” Dr
Hanekom says, while demand is increasing for “a better standard of service delivery coupled with affordability and accessibility for a larger part of the population.” Private health care needs some form of disruptive innovation and Intercare, he says, is “well positioned to play that role.” “The Intercare Group specialises in the provision of a variety of health care services across the network of 15 medical and dental centres and two subacute and rehabilitation hospitals,” he explains.
Intercare provides job opportunities for almost 500 people and delivers health care services annually to more than 600,000 patients country wide. The brand is built on three pillars: customer focus, quality care and an integrated offering. “Intercare was founded in 2000 with the establishment of its first medical and dental centre in Lynnwood in 2002,” Dr Hanekom says. “Three other medical and dental centres followed shortly one in Fourways and two in the Western Cape, in Tyger Valley and Blaauwberg.”
Intercare focus health care
Expansion has been impressive, with eight in Gauteng, two in the Eastern Cape and four in the Western Cape. The first centre for KwazuluNatal opened a month ago. Five years ago the company entered the hospital market with the opening of the 58-bed Tyger Valley sub-acute and rehabilitation hospital. In 2009 Intercare Hospital Holdings was registered to focus on the building and management of hospitals with special emphasis on day and sub-acute hospitals. Two new hospitals will open soon. “In Pretoria we will soon open a three theatre, 24-bed same day surgery hospital as well as a 36-bed sub-acute and rehabilitation hospital. They’ll open in August,” Dr Hanekom says. “The next steps are the continued expansion of the national footprint of the medical and dental centres, growing the sub-acute and rehabilitation hospitals and establishing these day hospitals.” Intercare’s focus is on convenience, speed and efficiency; patients don’t wait hours in a queue. It is a one-stop, quality care service. “We are not only rendering services, we are selling convenience and access to quality health care. That is unique to the Intercare experience,” Dr Hanekom says.
Intercare medical and dental centres are based on the retail concept of availability under one roof - saving the patient time, money and effort – and longer opening hours makes it more accessible for the busy family of today. Services include doctors, dentists, oral hygienists, pathologists, radiologists, physiotherapists and optometrists. Most Intercare centres also host dieticians, psychologists, psychiatrists,
The Intercare Group specialises in the provision of a variety of health care services
Intercare focus health care
audiologists, speech therapists and biokineticists. Baby clinics and travel health services are also available, while nursing services offer wound care. Intercare has also established the Centre for Lifestyle Management, identifying and treating patients with lifestyle diseases including high cholesterol, diabetes and hypertension. The aim is to equip patients with knowledge about their disease, treatment options and help them manage their lifestyle to ensure optimal wellness, Dr Hanekom says. “What is important is that we don’t focus only on sickness but also wellness. Because of the high cost of health care at the top end, we believe there is great scope to come with some innovative solutions and that’s our approach. Within the current hospital environment, only about 15 percent 4
of all surgery in South Africa is done in a same-day clinic. In the rest of the world that is as high as 60-80 percent. We believe that from an innovative point of view, by offering same-day surgery on a par with the rest of the world, we can really provide a much more cost effective alternative in South Africa.” With more and more patients needing additional care and rehabilitation before returning home, but for a variety of reasons unable to stay in an acute hospital, Intercare established its first sub-acute and rehabilitation hospital in the Western Cape in 2006. The approach here is ‘high touch, low-tech’ as opposed to the ‘hightech, low touch’ of acute care facilities, and is part of Intercare’s strategy to encourage full recovery from serious illnesses and prevention of future complications.
What is life without health? Shaping the future of patient health through great medicines We are a global research-based biopharmaceutical company and we understand that in the absence of health, life is not easy. Thatâ€™s why our skills are invested in maintaining a flow of life-changing medicines that make a real difference to people in South Africa and Sub-Saharan Africa battling serious diseases. Through collaborative partnerships, leveraging the best of what we have, and building capabilities to address the innovation challenge; we can deliver better health for all.
Find out more at www.astrazeneca.com or call us on +27 11 797 6000. AstraZeneca Pharmaceuticals (Pty) Ltd. Reg. No.1992/005854/07. 5 Leeuwkop Road, Sunninghill, 2157. Tel: +27 11 797 6000. Fax: +27 11 797 6001. www.astrazeneca.com. Expiry Date: March 2014.
AstraZeneca is a global, innovationdriven and integrated biopharmaceutical corporation. Its mission is to make a meaningful difference to patients through great medicines that bring benefits to their health and add value to stakeholders and society. AstraZeneca manufactures and markets prescription medicines for six important areas of healthcare, which include some of the world’s most serious illnesses.
STATISTICS / DEMOGRAPHICS / HISTORY Year founded: Merging of Astra Pharmaceuticals (Pty) Ltd and Zeneca Pharmaceuticals (Pty) Ltd at the end of 1999 Employees: Over 61 000 employees (46% in Europe, 24% in the North America, 7% in Latin America and 24% in Asia, Africa and Australasia); 9 300 employees at 23 supply and manufacturing sites in 16 countries, 250 in SA of which 116 is field force. Branches: Johannesburg (Head Office to South Africa and Sub-Saharan Africa) Durban, Cape Town, Bloemfontein and Pretoria Memberships: Pharmaceutical Industry Association of South Africa (PIASA) and International Federation for Pharmaceutical Manufacturers and Associations (IFPMA) Strategic partnerships: NGO’s such as CANSA and Breast Health Foundation, Foundation for Professional Development and African Medical and Research Foundation (AMREF)
For patients and physicians, it provides medicines for some of the world’s most serious diseases. For the people who pay for healthcare, it works to make sure that the medicines offer real value for money. For its employees, it provides a culture in which they can feel appreciated, energised and rewarded for their contribution. For its shareholders, it aims to deliver value through its continued focus on innovation and running its business efficiently. For the wider community, it wants to be valued for the contribution its medicines can make to society and trusted for the way in which it does business. It works closely with all stakeholders to understand their challenges and how it can combine its skills and resources to achieve a common goal of improved health. Because health connects us all.
NATURE OF BUSINESS Activity: Manufactures and markets prescription medicines Disease areas: Cancer, neuroscience, cardiovascular, respiratory, gastrointestinal, inflammation, infection and diabetes R&D: Invests over $4-billion
in R&D each year. Around 15 700 people work in the R&D organisation and it has 14 major R&D centres in 8 countries, including Sweden, the US and the UK. Astra Pharmaceuticals, a generic arm of AstraZeneca Pharmaceuticals, provides novel R&D researched compounds. Listings: Positioned in the top 8% in the sector in the Dow Jones World and STOXX (European) Sustainability Indexes Awards: AstraZeneca has been rated No.1, 8 years in a row in the Pharmaceutical Industry in Managed Health Care in SA, both with Funders and Providers. BUSINESS & FINANCE Financial year-end: December Holding Company: AstraZeneca Pharmaceuticals Bank: HSBC Accountants: KPMG Sales: In 2010 worldwide sales totalled over $33-billion (including 10 medicines with sales of over $1-billion each) Market share: In 2011 AstraZeneca contribwuted 4.2% to the total market of the total pharmaceutical industry in South Africa TRAINING & CSI CSI: Project Phakamisa, an initiative where diagnosed breast cancer patients are guided and supported in the public system Programme: Phakamisa – Breast Cancer and Kids Haven
CONTACT INFORMATION CEO: Guni Goolab Directors: Legal and Compliance: Louendrie Pillay, Sales and Marketing – Specialist Care: Christo Kruger, Sales and Marketing – Primary Care: Karl Friberg Medical, Clinical and Regulatory: Khanyi Mzolo Human Resources: Katie Schaefer Physical address: 5 Leeuwkop Road, Sunninghill 2157 Postal address: Private Bag X30, Sunninghill 2157 Telephone: +27 (0)11 797 6000 Fax: +27 (0)11 797 6001 Website: www.astrazeneca.com
Intercare focus health care
“On the sub-acute side, we really believe it is not just about a cheaper alternative,” Dr Hanekom says. “Most people admitted to a subacute and rehabilitation hospital do have a number of co-morbidities. We have a very effective team of doctors, therapists and nurses that can do proper rehabilitation and prevent the readmission of that patient in the future. “I believe that at the day hospital level we can provide a more cost effective alternative than the acute hospitals because you don’t need such expensive care facilities. Your starting costs are so much lower because staff aren’t working 24 hours so there are many reasons why you can offer them a much more cost effective alternative because you don’t sit with the high overheads that an acute hospital is faced with. International studies have shown that the quality and patient satisfaction is on par, if not better than in the acute hospitals.” The new national health insurance scheme is set to change the face of public health care in South Africa forever. The pilot launched in April and it will be phased in nationally over the next decade. The public sector has shifted from tertiary to primary health care provider and private hospitals have taken over many tertiary and specialist health services. Dr Hanekom says the new insurance scheme will help to offer health care to more people. However, it seems more and more South Africans are prepared to pay for private health care as long as they are getting value for money in terms of standards of service and care received. 8
The next steps are the continued expansion of the national footprint of the medical and dental centres, growing the sub-acute and rehabilitation hospitals and establishing these day hospitals
What is life without health? We are a global research-based biopharmaceutical company and we understand that in the absence of health, life is not easy. That’s why our skills are invested in maintaining a flow of life-changing medicines. Our portfolio of products are used in the treatment of some of the world’s most serious diseases, including cancer, heart disease, neurological disorders such as schizophrenia, respiratory disease and infection. It’s also why, as one of the leading multinationals in South Africa and Sub-Saharan Africa, we are combining forces and sharing experiences with our partners, and in so doing, are able to enhance our science and go even further in the pursuit of our goal – better health for all. Find out more at www.astrazeneca.com or call us on +27 11 797 6000. AstraZeneca Pharmaceuticals (Pty) Ltd. Reg. No.1992/005854/07. 5 Leeuwkop Road, Sunninghill, 2157. Tel: +27 11 797 6000. Fax: +27 11 797 6001. www.astrazeneca.com. Expiry Date: March 2014.
â€œWe believe the national health insurance scheme will be a good thing for the business. Our interpretation of the NHI is that first of all there will be more people with access to health care and services can be purchased from either the private or the public sector. If you look at our primary care facilities they can be contracted to provide a service to a defined population so I really believe that we are really well positioned to offer a service to the NHI patient.â€? Dr Hanekom was a general practitioner seven years before joining the Medical Association of SA. He became chief executive in 1990 and played a leading role in its transformation into the South African Medical Association.
We believe the national health insurance scheme will be a good thing for the business
Intercare focus health care
For eight years he served as a board member of the World Medical Association and was an advisor to the Director General of the World Health Organisation. He left organised medicine in 1999 and in March 2000 established Intercare. Dr Hanekom has regularly called for the South African medical profession to “take quantum leaps” and “have the courage to look beyond the status quo and not be afraid of the unknown.” Private sector advances he says include cooperation within multidisciplinary and multiprofessional health care delivery systems, participation in preventive and promotive health care and rapid progress towards identifying and implementing more cost-effective therapies. “We at Intercare are striving to create a better health experience – altogether - for the people of South Africa. That is our vision,” he concludes. To learn more visit www.intercare.co.za. END
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