Media Release
Contents
Fast Facts
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9
The Market Place
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What Our Customers Are Saying – Case Studies
Dragon Graphics & Signs
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Soft Spot Cup Cakes
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B & H Canvas Products
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Zio Pin Pizzeria
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Industry Reviews
Killer Start‐Ups
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App Vista
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Woosabi® Limited | The Ground Floor | No.149 St Fagans Road | Cardiff CF5 3AG www.woosabi.com | +44 (0)2920 555 802 | hello@woosabi.com Registered company no: 6480132 | VAT no: 944 3932 06 | Registered trademark no: 2507024
SILICON VALLEY ♥s WOOSABI A new online resource for start‐up and small businesses, masterminded in Wales, has been given the thumbs up from Silicon Valley. Following a visit to the global centre of hi‐tech industry where Woosabi was invited to pitch to Redpoint Ventures, one of the leading Venture Capital companies specializing in this specific sector, Michael Powers, Global Revenue Development Engagement Team Manager of Google and Lead Product Manager of You Tube has joined Woosabi as a non executive director and is keen to provide his help and support to launch the business. Exporting across the globe, this small team provides the ultimate in cost effective and efficient customer relationship management (CRM) software – offering more small and micro business ‐ focused features and cheaper running costs than the global market leader salesforce.com. Woosabi allows users to Woosabi Limited | www.woosabi.com | hello@woosabi.com
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streamline their day‐to‐day business management with ease using time saving features, including contacts, invoices, marketing tools, expenses and email management. The team behind Woosabi – the name stems from the Japanese cookery essential ingredient Wasabi – began their journey with online CRM application inpractice.org and early clients included Cardiff University, as well as universities across the UK, Ireland and Australia. Based on this proven software platform, Woosabi helps small companies, particularly new start‐up organisations, to manage and grow their business with affordable, flexible and easy to use software. The potential of Woosabi has already been recognized by leading UK organisations. As a result of recent presentations by Woosabi, significant interest has been shown by large UK companies such as BT and The Federation of Master Builders.
Woosabi Limited | www.woosabi.com | hello@woosabi.com
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David Jeremiah, Business Development Director and Board member, BT Wales recognized the business potential of Woosabi, he said, “We work with thousands of start‐up businesses and are only too aware of the lack of simple, easy to use software to assist business owners with the day to day running of their enterprises. Woosabi is the ideal solution for them and we are keen to continue discussions with the Woosabi team to further explore how we can work with them so our customers can benefit.” Much more than a CRM tool, Woosabi is a personal assistant and organiser rolled into one. As director, Tony O’Sullivan explains; “Four years ago, fellow director Dan Bridge and I set out to combat the complexity and cost barriers surrounding the products offered by traditional CRM software suppliers. Today, in Woosabi, we believe that we have achieved our original goal, offering easy to use, quick, affordable and flexible CRM‐plus
Woosabi Limited | www.woosabi.com | hello@woosabi.com
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business software to help organisations develop and manage existing and new customers. “ “The Woosabi team is proud to hold our product up against the likes of Microsoft and Salesforce.com knowing that it delivers on effectiveness, efficiency, affordability and is simple to use.” Explaining the importance placed on making the complete package easy to use for small business users, Tony continues: “Woosabi was designed specifically with the smaller business user in mind, with added features for new start‐ups, by individuals who understand their needs first hand. There is no need for training, the product is easy to use and updates automatically. We don’t believe in tying people to a long term contract, so the software is entirely flexible, as well as being affordable.” Word of mouth recommendations have already significantly contributed to generating over 600 sign‐ups for the business. Woosabi Limited | www.woosabi.com | hello@woosabi.com
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The feedback has been very encouraging and with the introductory offer of a 30‐day free trial and a subsequent monthly fee of only £7.50 + VAT per month for three users per company, including an online support service, the Woosabi team expects their customer base to increase very quickly.
Woosabi Limited | www.woosabi.com | hello@woosabi.com
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FAST FACTS WHOSABI • A small team specialising in web‐based solutions for start‐ups and the small business user • Over sixty‐years combined experience of running small businesses • Experience of working with blue‐chip multinationals, including leading figures in Silicon Valley, as well as technology start‐ups WHATSABI • A web‐based business management solution that is affordable and easy to use • Specifically engineered to cater for new start‐ups and micro businesses • Built to streamline the needs of business individuals, partners and teams WHYSABI • An entirely flexible solution, Woosabi allows users to manage day‐to‐day administration, improve communication with clients and helps to track and secure new business contracts Woosabi Limited | www.woosabi.com | hello@woosabi.com
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Offers features including contacts, invoicing, expenses, marketing campaigns and email management Introductory Offer priced at £7.50 + VAT per month (for three users per company), Woosabi is a cost effective solution which rivals its main competitors, including salesforce.com and Microsoft, by providing a fuss‐free way to streamline business needs
WHERESABI • Woosabi proudly hails from Europe’s youngest capital, Cardiff • Visit www.woosabi.com for more information WHENSABI • Why wait? Woosabi offers a free 30‐day trial • There are no ties and the subscription can be closed at any time.
Woosabi Limited | www.woosabi.com | hello@woosabi.com
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The Market Place We have extensively researched the Customer Relationship Market (CRM) sector in the UK. There is a growing demand for a product like Woosabi and our aims and objectives are to provide our target market with a comprehensive CRM online package. • Market worth £700 million in UK. •
Forecast to grow 14% over 5 years
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Online CRM market share
2007 ‐ 25%
2012 ‐
50% •
UK penetration up to 10%‐30%
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UK has 4+ Million businesses
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90%+ of UK businesses are either S/Employed or 1‐10 employees
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400,000 new business Startups Each Year
Woosabi Limited | www.woosabi.com | hello@woosabi.com
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Selected Topic: Source‐Reference • http://news.bbc.co.uk/1/hi/business/6509943.stm : CRM + SME need , Market Value, %Growth • http://news.zdnet.co.uk/software/ : CRM + SME need • http://www.gartner.com/7_search/Search2Frame.jsp?ke ywords=crm : Market value, % Growth • www.strategy‐business.com/resiliencereport : Market Value/Growth, Cost Complexity • www.e‐consultancy.com/news : UK CRM market value • www.elektra‐associates.com : Market Value • www.news.bbc.co.uk/1/hi/business : CRM + SME need, Market value, Market % penetration
Woosabi Limited | www.woosabi.com | hello@woosabi.com
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What Our Customers are Saying Dragon Graphics & Signs Dragon Graphics & Signs have been designing, supplying and fitting signs and displays to businesses and organisations throughout South Wales for over 5 years. Tony O'Sullivan, sales director, Woosabi (left) and the Dragon Graphics & Signs team Preferring to focus on their core business activities rather than get bogged‐down in the nitty‐ gritty of building their own in‐house administration software, Dragon Graphics & Signs like many other businesses were using stand‐alone software to invoice, manage customer records, plan projects etc. Although this hasn’t hindered the success of the company it was time consuming and didn’t enable them to access all the information in one place. Enter Woosabi. After scouring the market place for easy‐to‐use software to bring all their admin into one place, Rhys Harrington, the director of Dragon Graphics was told about Woosabi and it ticked all the boxes regarding their requirements. Woosabi Limited | www.woosabi.com | hello@woosabi.com
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“We’ve been using Woosabi for 6 months and really benefited from the features. Easy to use in general‐ Invoicing a fantastic system and auto filing has significantly reduced the dreaded admin. Our accountant was given access to our Woosabi account to prepare our end of year accounts, she found it really easy to use and it make her job a lot more straight forward which resulted in a smaller bill for us. We would certainly recommend Woosabi to other small businesses. Rhys Harrington, director, Dragon Graphics & Signs www.dragon‐graphics.co.uk Woosabi Limited | www.woosabi.com | hello@woosabi.com
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Soft Spot Cupcakes Ben Allen and Lucy Bennett started Soft Spot Cup Cakes in the summer of 2009. Ben gave up a senior position in a marketing company to develop and grow the business whilst Lucy continues to work as a part time teaching assistant getting up in the small hours of the morning to bake cakes before heading off to school. Woosabi Limited | www.woosabi.com | hello@woosabi.com
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Both have a passion for food and have been planning their business for the last 18 months. They converted and refurnished a unit in Cardiff Bay into an industrial kitchen, invested in new equipment and supplies, designed and developed their marketing materials to promote the company and then opened for business. Soft Spot have been using Woosabi to help manage their day to day business functions. By entering the contact details of all their customers into Woosabi, the couple have been able to create mailing lists to keep their cake lovers informed about new recipes, flavours and promotions. “Before starting to trade, we did research the market to look for an ideal business toll that we could use to help manage our business. Woosabi was easy to learn, affordable and it really has benefitted our business. The 30 day trail enabled us to find out more about the features and signing up was a straight forward business decision.” Ben Allen, director, Soft Spot Cupcakes www.softspotcupcakes.co.uk Woosabi Limited | www.woosabi.com | hello@woosabi.com
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B & H Canvas Products Ltd Manufacturing & supplying canvas goods to industries, domestic and commercial clients since the early 90s, B&H Canvas Products’ client list is quite diverse ranging from national haulage companies to garden furniture manufacturers. The company had their own in‐house administration processes which did work for the business but required information to be repeatedly inputted into separate programmes which was time consuming and could incur errors. Initially trialing the beta version of Woosabi as it was being developed; the benefits of the system soon became apparent and helped B&H Canvas Products implement a new internal administration processes. “The ease of use of Woosabi has really impressed me. We’ve been able to add information about our customers which in turn has helped us to evaluate our own product and service offerings and introduce new ones that we could see would be of benefit to them.” Paul Jermyn, director, B&H Canvas Products Woosabi Limited | www.woosabi.com | hello@woosabi.com
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Zio Pin Pizzeria & Wine Bar Zio Pin has become a firm favourite with the residents of north Cardiff who enjoy traditional Italian home cooked dishes. Located in the heart of Whitchurch village the restaurant has been an instant hit with both the locals and those travelling from other parts of the capital following excellent reviews and word of mouth recommendations. Dominic Bertelli, owner of Zio Pin opened the restaurant in 2007 after finding the right location for his new business. It is his second restaurant so Dominic has plenty of experience with regard to making sure customers have fantastic dining experiences and providing excellent food and he was also very aware of the importance of building and maintaining his business and the series of challenges it would provide. “Content, satisfied diners are the lifeblood of my restaurants. I want to maintain the high standards we have set and welcome old customers back as well as attracting new customers. Using the Woosabi website function we now have an online presence. I have found it very easy to use, effective and the technical team at Woosabi have been very helpful.” Dominic Bertelli, owner, Zio Pin Pizzeria & Wine Bar
Woosabi Limited | www.woosabi.com | hello@woosabi.com
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Industry Reviews Killer Start‐Ups A visit to this site is quite an interesting proposition for small business owners, as well as for budding entrepreneurs that can see a clearly‐defined startup in their heads yet lack the wherewithal to make it materialise. Essentially, the company provides a tool for the management and running of activities, effectively streamlining daily (and tiresome) operations, making for a more smooth experience for all concerned parties. Some of the most notable features of Woosabi include the ability to convert e‐mail messages into auto‐scheduled jobs, and a tool that allows you to track expenses in a minute way. A companion to Woosabi is also available, and it goes by the name of Kimosabi. You can download it at the site, and it makes for having synchronized access to the data you store online from a different point. As regards Woosabi itself, pricing considerations are discussed in the section that goes by the same name, but bear in mind that you can procure a trial version that will let you test it out for 30 days. This way, you can see how it fares for yourself beforehand. www.killerstartups.com Woosabi Limited | www.woosabi.com | hello@woosabi.com
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App Vita – discovering web that just make life better Woosabi might make you think of hot, green, Japanese paste that can make your eyes water but the site has nothing to do with culinary items. Woosabi is a business management platform that solves a wide variety of common problems facing business owners. Unlike other business‐oriented websites that contain minimal functionality, Woosabi offers a number of tools – most notably, its in‐depth Customer Relationship Management tools, or CRM. These include: converting emails into scheduled job tasks, expense tracking, note taking, invoicing, plan management, and other related features. Woosabi can best be described as a tool that allows business owners to make their plan come to fruition. Woosabi is especially useful for small and online business owners who may have less business acumen and need help with time and project management. For online businesses, Woosabi even provides web design templates and hosting tools making it much more versatile than many other websites of its kind. Rating: 4 out of 5 (great)
Woosabi Limited | www.woosabi.com | hello@woosabi.com
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Practical Uses: • •
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Run every facet of the business from a single online dashboard Use Woosabi’s simple tools for sending out marketing emails, newsletters, and conducting promotional campaigns Post and share notes about a collaborative project with your team members Create a central repository for all your business contacts and keep track of your correspondence with each of them
Insider Tips: • • •
Prioritize your email so that messages from VIP clients get forwarded to your mobile phone Switch around the web templates using drag and drop simplicity and add your company’s logo Filter your payment history to see which part of the business is getting the most resources and and where others can be cut back
What we liked: •
Inexpensive for the sheer number of features provided – other sites might just include invoicing for a higher monthly price
Woosabi Limited | www.woosabi.com | hello@woosabi.com
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Appealing and easy‐to‐use site (common design elements are used throughout the site meaning you don’t have to re‐learn each tool) Free trial, which is more than enough to determine if Woosabi is right for your business.
Woosabi Limited | www.woosabi.com | hello@woosabi.com
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