The phenomenon of music piracy in Greece - A marketing perspective

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Both focus group discussion that took place, lasted about one hour. It was interesting to see that the group with the smaller age was much more civilized and kept to the discussion guide a lot more than the other group. The group with the older age average at times would drift off the subject and made conversations that were not related to the discussion guide or to areas of interest. It could be said that the second focus group was tame less and produced a lot less valuable information for analysis. Keeping in mind that youngsters are exposed to piracy more directly; their opinions produced a lot of useful information and addressed more opinions with relevance to the topic as can be seen above.

5.3 Questionnaires (Quantitative Research) The qualitative research was used to explore the topic of music piracy in Greece and to attain valuable information and areas of interest that needed to be underlined. Upon completion, it was evident that quantitative research on consumers would need to take place in order to cross check the findings from the qualitative research using a bigger sample. The quantitative research was carried out using questionnaires. The total number of responses was 80 and the respondents were from all over the Greek nation but mostly from Athens. The questionnaire was answered through the telephone and lasted an average of 9 minutes. Considering this the questionnaire was fairly large in content and explored many areas of interest. Listed below are the findings reported from the questionnaire. The analysis will be in the form of descriptive statistics analyzing each question separately at times whilst at others grouping questions and analyzing them as a whole to produce one meaning. Demographics:


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