Tire manufacturer Maxxis has signed a two-year deal to sponsor the Australian Open, the largest sports event in the southern hemisphere and the first of the grand slam tournaments each year. In addition to being an Official Sponsor of the first grand slam event of the calendar year, Maxxis will be the Official Tire of the Australian Open, which next takes place in Melbourne from 17-30 January 2011. Under the terms of the deal Maxxis will have signage on Rod Laver Arena (Centre Court) and will be entitled to use the Australian Open logo in marketing materials and promotional activities. The sponsorship gives Maxxis exposure to consumers around the world with the event broadcast in 157 countries in 2010 drawing an audience estimated at more than half a billion people. The tournament also attracts a large spectator audience, with this year’s Australian Open welcoming more than 653,000 tennis fans. Last year Roger Federer beat Britain’s Andy Murray to win his fourth Australian Open crown. Serena Williams collected her fifth. The trophies have some of the greatest names in tennis history etched on them including Rafael Nadal, Pete Sampras, Rod Laver, Ken Rosewall, John Newcombe, Andre Agassi, Roy Emerson, Margaret Court, Steffi Graf, Martina Navratilova and Evonne Cawley.
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Maxxis is delighted to sponsor such a prestigious sporting event, which is popular around the world, and looks forward to seeing some of the world’s best tennis players compete in the Australian Open in 2011 and 2012. Maxxis International has supplied high quality tires to both original equipment and aftermarket customers for over 43 years, with a product range that includes tires for automotive, light truck, motorcycle, ATV, bicycle, turf and industrial use. The company has operations in Asia, Europe and North America and its products are distributed in approximately 170 countries.
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