How would you define a successful proprietor? That is anyone who manages to make at least five thousand euro per suite, if the suite accommodates four people and is from 40 to 60 square meters in size. The recipe is very simple, and isn't much different than learning a foreign language - six hours a day for four years and you will learn any language. That's similar to this situation. If you have six suites, the independent management of such a building can offer you a monthly salary all year long. But in order to achieve that, you have to work for eight hours every day, just like a real job. Only such an approach can guarantee success. It seems that quality is key when choosing family accommodations? Besides investing in quality, it is also incredibly important to invest in additional facilities such as a pool, jacuzzi, gym, spa, bike rental, and especially attractive programs such as, for example, picking olives or mandarin oranges. The quality of the
presentation, but also internet marketing will also affect the booking of the family accommodations. However, the offer of the destination itself is also very important, because no matter how good the family accommodations are, an individual can't do much on their own. Those are all important parts of successful sales of accommodation capacities. What is the weakest link in that process? It seems that today the weakest link of family accommodations is the fact that proprietors don't cooperate amongst themselves. They should simply understand that their building will be full if their neighbor's is full, and that agencies and websites will promote their destination better if there are a larger number of highquality proprietors there. A good example of cooperation can be seen in the opening of the first diffusive hotels similar to the Italian "Alberghi difusi". It is highly unlikely that the owners of one or two suites will survive on
Besides investing in quality, private proprietors should also invest in additional facilities such as pools and bike rentals.
the market if they don't join forces. On the other hand, those who have buildings with four or more suites need to approach the management and sales of their accommodation capacities professionally to have a decent income, and such a type of an association offers them that. Have you noticed new trends in family accommodations in Croatia? Family accommodations are expanding daily. Several years ago, cottages at the sea started being rented out as vacation homes, suites, or rooms. The same happened with
February - April 2016
tipTravelMagazine
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