Interview
RUŽICA RAŠPERIĆ
RUŽICA RAŠPERIĆ, Director of the Zagreb County Tourist Board We spoke to Ružica Rašperić, Director of the Zagreb County Tourist Board about the development of tourism in the Zagreb County as well as the main assets and potentials of Zagreb's green ring. www.tzzz.hr Conducted by: Željka Kunštek Photos: archives of tourist boards of Zagreb County, Sveta Nedelja, Jastrebarsko, Ivanić-Grad and Dugo Selo, Romeo Ibrišević, and archive of Lužnica Castle
'I see the greatest potential in the
development of rural tourism' With intensive promotion, we have managed to create the image of a county as an excursion destination all year long.
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tipTravelMagazine December 2014 / January 2015
ou have been running the Zagreb County Tourist Board since 2007. It is a responsible, dynamic, challenging, and, I believe, creative position. What do you love the most about your job? My primary task is to promote the value and beauty of the Zagreb County as a tourist destination. How to achieve that? The possible selections of tools and methods are very complex. Then you come to the expression of personal creativity, knowledge and experience. Challenges are constantly present, it is a job that
demands innovation and dynamics. I am the kind of person who enjoys that. The Zagreb County is a famous destination for excursions, but it is also a destination with a large number of events that attract tourists all year long. What are the main assets of Zagreb's green ring? The area surrounding Zagreb is tied to the capital city of Zagreb, one of the largest centers of tourism, which tourists are become rapidly more interested in. I would say that is Zagreb County's