Wellness Spa B

Our brief for this logo was to design a logo for a healthcare company. We were given free creative reign with the type of health company for this imaginary customer. I chose to go in the direction of a Healthfood/ Supplement store.

By starting the process with researching similar styles of companies, i was able to see emerging trends and also the role and choice of colors based off target audience and color psychology.

My stylistic choices were influenced by decisions to create an earthy and health focused company and to keep the formatting cute and simple.

Saga Design

BBook Cover Design

Our brief here was to create a book over with the title of Dreams.

We were given full creative reign as regards the type of book we would choose. I chose to design a cover for a book about the psychology of dreams and exploration of the mind. I decided to go with clouds to create the softness and airy quality of a dreamy headspace. The girl featured brings in an elemant of Alice in Wonderland, which represents the topsy turvy nonsensical nature of dreams.

A stopwatch is symbolic of our internal circadian rhythms and body clocks, it also ties into the Alice in Wonderland theme. My chosen color scheme creates contrast between the soft fluffy looking blues of the cloud and the deep darker blues of the water.

MMake a movie poster in a Minimalist style, using only two colours. This was our challenge for this photoshop assignment. I chose the Matrix as a fan of the movie and also as it lent itself to the limiting colour scheme nicely.

We were asked to design a perfume advert for a perfume of our choice. I began the process by choosing the perfume i would design for and then researching the brand. I looked at previous campaigns by the brand and at other products for cues to the brands preferences of style and color. For Black Opium i chose high contrast colours, with a rocker vibe. This style is in line with other shoots i have seen from Yves Saint Laurent.