BRASS DOG

PROJECT: Create a modern logo for a security company, Brass Dog. The design should reassure the client about the high quality of the safety products.

TAGLINE: Always Alert

TYPOGRAPHY: Brass Dog uses a bold loud font to convey the protective and aggressive nature of a dog on guard. The thick font gives the illusion of heaviness and unbudging to convey security and safety. The dynamic font of the tagline creates a visually pleasant contrast and movement. The font is very modern and easily recognisable.

COLOURS: The bold and aggressive red draws our attention and makes the logo look important. The black emphasises a luxurious and high quality nature of their products.

EXECUTION: The silhouette of a natural guard dog, Doberman dog was used to spell out the word dog. The dog is in a guarding position and has the word brass perfectly slotted along its back.