The Power to Heal

from Kinga - Portfolio 2023

FUCK Princes

a local pharmacy, Rise. The logo will be used on signs, windows, packaging and medical products. The company values health, trust and loyalty.

font was altered. The the letter R and tracking was increased. The letters are no longer joined and they are carefully placed to form an exponential line. The font is thick and slightly curvy, creating an

, with small embellishment is used. Both fonts used are non-serif making them fun and modern.

The colour green is associated with health and good decisions. Blue colour evokes the feelings of trust, loyalty and reliability. The two colours combined form a perfect palette for a pharmaceutical company who values health, trust and loyalty.

Rise is ascending along the inside of a hollow rising heart, which is associated with good health. On the top, where the two halves of the heart meet, they form a very subtle cross. The i in Rise is a hidden smile that once seen cannot be unseen. The logo is simple yet effective.

PROJECT: Design a logo for a start up home building business, Peacock.

TAGLINE: From the ground up.

TYPOGRAPHY: The two non-serif fonts used are modern and fresh. The thick magento bold font for Peacock conveys unmoving, solidity and strength, while the much lighter and font mirrors their diligent

White evokes the feelings of freshness, calmness and comfort. It is simple and yet intriguing.

A pentagon shape representing a house with a peacock cut-out combines the name of the company with the business of house building. Visually the logo is

PROJECT: Design a logo for a solicitor, Morfetta. The logo should be simple, elegant and easily recognisable.

TAGLINE: In it to win it.

TYPOGRAPHY: Simple, legible and clear Belll MT font is used for the name of the company. The serif font is traditional and elegant while the custom made M adds a modern feel to it. The M was altered to make it look like scales of justice. Solicitors job is to tip the scale in favour of the client. A similar, but a non-serif and modern Constantia font is seen on the tagline. The tagline compliments the main font.

Colour psychology shed light on what kind of emotions colours evoke. Black is simple, elegant and it evokes

EXECUTION: The logo is a simple typeface with a line underlining Morfetta that extends from the M. It is sophisticated, serious and perfectly suitable for a solicitor.