EDJO

JIF Almond Butter

JIF is an American peanut butter company. The brief for this project is to create a JIF almond butter variety to add to their line-up.

While researching the company, I found their current lineup of peanut butter labels to be very overthe-top colour-wise, so I decided to create a more up-market look for their “New” variety.

As you can see in the mock-up, I went for is mainly gold with a black gradient for the label and a gold lid.