JIF Almond Butter

Quick Fire Logos

The first logo I designed was the Peacock builders logo.

I wanted the logo to say builder or construction company at a glance and came up with the sketch to the right.

The idea is that the company name is made or looks like it’s made of red brick and to use the negative space at the bottom of the K to marry up with the U in up to create a trowel shape. Hence, the company’s slogan, “From the ground up“, is so close to the primary name.