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BRIEF 01 / FINAL MAJOR PROJECT / OUGD303 / T-WAN0811FMP.BLOGSPOT.COM / FINE ART YEARBOOK / COLLABORATION WITH: ED WEBB, LIAM HINE & VICKI SIMPSON

FINE ART YEARBOOK OVERVIEW

CONCEPT

AUDIENCE

Visitors to the end of year shows and Free Range Exhibition What We Cannot Say was the title that the our team came up with, which derived from Fine Art’s initial concept of Tacit in London, gallery owners, creatives, potential employers, Knowledge. The term Tacit Knowledge refers to the concept prospective students, art buyers. of knowledge that cannot be transferred by written form or verbally, something that related to their practice as quite often what they do is only realized after experiencing or from practice.

TIM WAN

01/05

DESIGN OUTCOMES – 1000 full colour 108 page yearbook. – 2000 A5 promotional fliers.


BRIEF 01 / FINAL MAJOR PROJECT / OUGD303 / T-WAN0811FMP.BLOGSPOT.COM / FINE ART YEARBOOK / COLLABORATION WITH: ED WEBB, LIAM HINE & VICKI SIMPSON

FINE ART YEARBOOK DESIGN DIRECTION

TIM WAN

02/05

WHAT WE CANNOT SAY WHAT WE CANNOT SAY WHAT WE CANNOT SAY

DESIGN CONCEPT

DESIGN SPECIFICATION

PRODUCTION SPECIFICATION

A consistently inconsistent layout of images throughout the publication, with images bleeding out of the page and creeping back in, which reinforces the idea of the front cover. This approach allowed for a free but structured layout, which is both functional and aesthetically sound. It is suitable for this book as it will host a range of different formats of work.

Grid – 12 column modular, 3mm gutters Margins – Top 10mm, Outside 10mm, Bottom 10mm, Inside 15mm Display Type – Akkurat Bold, 100% black Details/headers – Quicksand 22.5pt/27pt 100% black Body copy – Courier New 8pt/12.5pt

Size – 210mm x 210mm Pages – 108 Cover stock – 350 uncoated Spreads – 110 uncoated Bind – Perfect bind

Akkurat Bold

42pt/50.5pt

Quicksand

42pt/50.5pt

Courier New 42pt/50.4pt


BRIEF 01 / FINAL MAJOR PROJECT / OUGD303 / T-WAN0811FMP.BLOGSPOT.COM / FINE ART YEARBOOK / COLLABORATION WITH: ED WEBB, LIAM HINE & VICKI SIMPSON

FINE ART YEARBOOK COVERS/INSIDE COVERS

DESIGN CONCEPT

PRODUCTION SPECIFICATION

Front & back covers of the yearbook is purely typographical; it is bold statement that draws attention to it. The idea of the more experimental layout challenges the reader and engages with the audience immediately.

Stock – 350gsm uncoated matt Print – Process colour print Finish – Spot Varnish

TIM WAN

03/05


BRIEF 01 / FINAL MAJOR PROJECT / OUGD303 / T-WAN0811FMP.BLOGSPOT.COM / FINE ART YEARBOOK / COLLABORATION WITH: ED WEBB, LIAM HINE & VICKI SIMPSON

FINE ART YEARBOOK FINAL RESOLUTION

DESIGN CONCEPT

DESIGN SPECIFICATION

All spreads are unique and different to each other as they layout is determined by the type of work it is. The only thing that stays in the same position are the student names and their contact details. The choice of a light stock achieves a ‘shadowing’ effect through the paper which provides the reader with a glimpse of what’s on the other side.

Grid – 12 column modular, 3mm gutters Margins – Top 10mm, Outside 10mm, Bottom 10mm, Inside 15mm Display Type – Akkurat Bold, 100% black Details/headers – Quicksand 22.5pt/27pt 100% black Body copy – Courier New 8pt/12.5pt

TIM WAN

04/05


BRIEF 01 / FINAL MAJOR PROJECT / OUGD303 / T-WAN0811FMP.BLOGSPOT.COM / FINE ART YEARBOOK / COLLABORATION WITH: ED WEBB, LIAM HINE & VICKI SIMPSON

FINE ART YEARBOOK PROMOTIONAL FLIERS

DESIGN CONCEPT

PRODUCTION SPECIFICATION

Promotional fliers for the end of year show. These A5 fliers utilise the same concept and design direction that is seen in the yearbook. 2 versions were developed and both were picked to be used.

Stock – 350gsm uncoated Print – Litho black & white Print run – 2000 / 1000 for each variation

TIM WAN

05/05


Yearbook