Initial idea - Storyboards:// Concept:// Design five 10 second idents that function individually and as a set that promotes the chosen genre of films. Chow is a well known actor in Hong Kong but in contrast is practically unknown in the UK, my concept is to promote a season of his films that would introduce a different approach to comedy towards a UK based audience. 0.1
10
The dialogue of part of the film Chinese characters are used is broadcasted accompanied by to suggest that it’s a chinese/ international film the audio
Tv static effect to reflect the sci fi theme of the film 6 million dollar man.
Channel 4 ident appears along with the title of film, again in both english and chinese
Subtitles again, with static im- Clitchy effect continues while the subtitles are being shown ages flickering in the back
Text flickers over subtitles randomly
Static effect creeps back in
4 shrinks slightly while the title of the film begins to dominate the screen.
Ident and film title is shown with the ‘4’ logo being formed out of the static effect.
Film title flickers in from above Film4 website appears in final frame accompanies by Stephen and jolts abruptly to position Chow details
Initial idea - Storyboards://
Concept:// Design five 10 second idents that function individually and as a set that promotes the chosen genre of films. Chow is a well known actor in Hong Kong but in contrast is practically unknown in the UK, my concept is to promote a season of his films that would introduce a different approach to comedy towards a UK based audience. 0.1
10
Idea for Shaolin Soccer. Orange Dialogue taken from film - talks Subtitles start to lose their posi- Orange circle appears from the tion right moving straight to the left grandient to resemble a sense of about steamed buns, chosen of the frame horizon because is sounds bizaar
Testing with limited palette of grey and black.
Testing out white as subtitles colour with black stroke outline
White circle appears from distant
Black circle (football) appears from infront of text
Hits text and throws it into the Text and football disappears into distance and off screen distance.
Circle get’s closer and breaks the row of texts.
Text continues to spin out of frame. Orange block rolls in from right.
Ident - title appears.
Circle covers screen, ident - title appears.
Title in both chinese/english Website is shown instead- with appears - scale increased slightly Stephen Chow mentioned
Initial idea - Storyboards://
Concept:// Design five 10 second idents that function individually and as a set that promotes the chosen genre of films. Chow is a well known actor in Hong Kong but in contrast is practically unknown in the UK, my concept is to promote a season of his films that would introduce a different approach to comedy towards a UK based audience. 0.1
The idea for King of Comedy focuses heavily on the dialogue.
10
Dialogue will seem incredibly random and won’t make much sense.
3 sets of subtitles get shown with syncronized audio from film
Title in both chinese/english appears - slightly increasing in size during it’s 2 second appearance
Enlarges by 20%
Testing colour, reversed the background to black.
Idea for God of Cookery
2 sets of subtitles will be shown Chinese knife appears rotating Cut’s up text, which begins to constantly from left of screen to fall. without audio. the right.
Drops into a bowl, steam appears from bown containg the title of the film.
Website address directing viewers to find out more about stephen chow films.