BA (Hons.) GRAPHIC DESIGN
FINAL MAJOR PROJECT
FINAL MAJOR PROJECT STATEMENT OF INTENT Name: Tim Wan Blog Address: www.t-wan0811fmp.blogspot.com Rationale Idea driven design solutions focusing on typography towards a range of printed outcomes. To work on a range of live and self initiated briefs individually and collaboratively that allow me to develop my design practice, project management and typography skills while challenging my ability to meet client deadlines and requirements. I aim to work on research driven projects for the commercial, cultural and the creative industry, producing a range of promotional, branding and editorial high spec & production design solutions for print. Subjects / Themes what why how? Lifestyle Architecture / Interior space Information / Data Technology Video games Psychology of people, demographics, habits, etc Mapping
Design Disciplines / Creative Development Editorial - Typography & layout for printed distribution Art direction & project management – developing my ability to work collaboratively to produce high-end professional design solutions, while managing my own design practice, blog documentation and meeting deadlines. Type design Print production – special print finishes, stock considerations, printing techniques. The conventions of publication design – bookbinding, layout, typography, information /data, research driven. Promotional materials for commercial and cultural subjects. Photography & studio lighting for documenting development and final design solutions.
Practical Skills / Workshops – what, why and when? Bookbinding and production - to develop my skills and understanding on the construction and conventions of a publication and itʼs production values.
Print production – expanding on my understanding on print finishes, stock considerations, digital printing and alternative printing techniques and processes. The practical and theoretical methods of developing a typeface. Further workshops to develop my typography and layout skills & understanding.
Brief 1: ISTD Fakery
Rationale: Interpret the word Fakery, demonstrating innovation ideas through the use of a printed design solution(s). Work must be type driven, which offers me the platform to develop my skills with type & layout. I intend to experiment with type and layout, exploring the subject of fakery to produce a print based design solution.
Brief 2: D&AD The Partners
Rationale: Live brief with aim to produce the branding and promotional materials for a travelling exhibition. This brief has an interesting subject matter and potential for me to produce work for an exhibition, also offering scope to develop this further.
Brief 3: BA Graphic Design yearbook. Deadline 4 weeks Collaborative with Ed Webb, Liam Hine & Vicki Simpson Rationale: To develop a winning concept and design direction for the 2011 Graphic Design yearbook, through to project managing, sourcing potential printers to overseeing the production side of things. This will test my design skills working with other designers as well as being an opportunity to get work professionally printed.
Brief 4: Garry Barker Publication [Pitch]
1 week (Pitch)
Rationale: Experiment with the conventions of a publication, working within the fields of art & exhibition and meeting client’s requirements and deadline.
Brief 5: Branding, promotional and look book for Laura Stubbs
Rationale Develop the branding design direction and promotional materials including the look book for fashion student Laura Stubbs. This would allow me to work on a live brief collaboratively with people of a different creative field such as photography, project manage and art direct a project from initial ideas through to production and test my ability to meet the clientʼs requirements and deadline.
Brief 6: Design context
Rationale Brief that requires an on going depth of primary & secondary research on the subject/theme of my choice that relates to my interest and design context. Open brief for a range of design solutions potentially for both screen and print output.
Contextual references / Designers / Studios / Companies (specific) Your Friends
Heydays 2br Design Project Spin Studio Newwork ProjectProjects Made Thought Experimental Jetset A2SWHK North Onlab Bibliotheque
Details Email relevant design studios for contextual research, interviews and portfolio feedback.
Details Make relevant research visits to studios towards design practice and PPD.
RESEARCH ACTIVITY Deadline Details Attend visiting lectures and design workshops with visiting design professionals.
RESEARCH ACTIVITY Details Make visits to printers for research on design practice and PPD.
RESEARCH ACTIVITY Details Arrange for a placement for over research visit week or Easter break
BIBLIOGRAPHY BOOKS / TEXTS - (Harvard Refernced) Adrian Shaughnessy (2005) How to be a Graphic Designer, Without Losing Your Soul Adrian Shaughnessy (2009) Graphic Design: A User's Manual Josef Muller-Brockmann (2009) Grid Systems in Graphic Design: A Handbook for Graphic Artists, Typographers, and Exhibition Designers Ellen Lupton (2010) Thinking with Type, Second Revised and Expanded Edition: A Critical Guide for Designers, Writers, Editors, and Student Phil Baines (2005) Type & Typography
MAGAZINES / JOURNALS / ARTICLES â€“ (include publication date and details) Various Issues Process Journal Grafik Creative Review IdPure IdN Magazine Graphic
ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls) www.aisleone.net http://www.manystuff.org/ http://www.idpure.ch/ http://www.thisiscollate.com/ http://www.designassembly.org/ http://www.bitique.co.uk/ http://visuelle.co.uk/ http://www.graphic-exchange.com/home.html http://www.septemberindustry.co.uk/ http://www.swisslegacy.com/ http://www.processjournal.com.au/ http://www.formfiftyfive.com/
OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)
ACTION PLAN â€“ use this section to identify specific tasks that you need to complete in order to resolve the brief. Brief What do you need to do? Deadline 1