BRIEF Create a text treatment icon for a campaign for the East Africa Food Crisis Appeal. Illustrate how this would work with ARC logo. Vertical lockup with ARC logo
TYPEFACE The choice of a condensed and distressed typeface was used for the words EAST AFRICA to: • convey the stresses under which the region and it’s peoples are subjected • to give height and contrast to the description FOOD CRISIS APPEAL.
2 | EAST AFRICA FOOD CRISIS APPEAL
Horizontal lockup with ARC logo
EAST AFRICA FOOD CRISIS APPEAL | 3
Adaptation with official images Press ads
Image treatment given to enhance earth tones and unify the selection of official photos provided by ICRC (Internation Committee of Red Cross).
4 | EAST AFRICA FOOD CRISIS APPEAL
Vertical lockup with ARC logo
Horizontal lockup with ARC logo
EAST AFRICA FOOD CRISIS APPEAL | 5
Adaptation with official images Social media ads
6 | EAST AFRICA FOOD CRISIS APPEAL
Vertical lockup with ARC logo
Horizontal lockup with ARC logo
EAST AFRICA FOOD CRISIS APPEAL | 7
Adaptation with official images Social media ads
8 | EAST AFRICA FOOD CRISIS APPEAL
Vertical lockup with ARC logo
Horizontal lockup with ARC logo
EAST AFRICA FOOD CRISIS APPEAL | 9
PHOTOS FROM ICRC
Timothy Hartridge GRAPHIC DESIGN