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BRIEF Create a text treatment icon for a campaign for the East Africa Food Crisis Appeal. Illustrate how this would work with ARC logo. Vertical lockup with ARC logo

TYPEFACE The choice of a condensed and distressed typeface was used for the words EAST AFRICA to: • convey the stresses under which the region and it’s peoples are subjected • to give height and contrast to the description FOOD CRISIS APPEAL.

2 | EAST AFRICA FOOD CRISIS APPEAL


Horizontal lockup with ARC logo

EAST AFRICA FOOD CRISIS APPEAL | 3


Adaptation with official images Press ads

Image treatment given to enhance earth tones and unify the selection of official photos provided by ICRC (Internation Committee of Red Cross).

4 | EAST AFRICA FOOD CRISIS APPEAL

Vertical lockup with ARC logo


Horizontal lockup with ARC logo

EAST AFRICA FOOD CRISIS APPEAL | 5


Adaptation with official images Social media ads

6 | EAST AFRICA FOOD CRISIS APPEAL

Vertical lockup with ARC logo


Horizontal lockup with ARC logo

EAST AFRICA FOOD CRISIS APPEAL | 7


Adaptation with official images Social media ads

8 | EAST AFRICA FOOD CRISIS APPEAL

Vertical lockup with ARC logo


Horizontal lockup with ARC logo

EAST AFRICA FOOD CRISIS APPEAL | 9


PHOTOS FROM ICRC

Timothy Hartridge GRAPHIC DESIGN

East Africa Food Crisis Appeal  

Create a text treatment icon for a campaign for the East Africa Food Crisis Appeal. Australian Red Cross

East Africa Food Crisis Appeal  

Create a text treatment icon for a campaign for the East Africa Food Crisis Appeal. Australian Red Cross

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