Tim Olbrich Process Book by TimOlbrich

Tim Olbrich Process Book

Contents

CONDO BROCHURE EWERK

POCHTECA CHOCOLATE

NEENAH MISSION

RESPONDER SERVICE

FLUID DATA PRIVACY

Condo Brochure

EWERK Berlin Project Brief Design a promotional booklet for a new condominium project. Develop a market concept, name, logo, and graphic identity for

MINDMAPPING

the company. The main overall objective is to design and produce a mockup for a six-spread booklet, plus cover and back for a fictional condominium brochure.

Initial mindmap to ideate around the location of EWERK.

Mindmap to ideate elements that could connect generations.

WORD DEFINITIONS

Characteristics:

Concept Support:

»» Colorful

»» Music...... Any sweet, pleasing, or harmonious sounds or sound.

»» Open Minded

»» Light....... Something that makes things visible or affords illumination.

»» Diverse

»» Wild........ Living in a state of nature; not tamed or domesticated.

»» Fun

»» History... The branch of knowledge dealing with past events.

»» Supporting

»» Story....... A narrative, either true or fictitious, designed to interest.

Final Concept

Deliverables:

The brochure’s core concept could be found within

»» Company’s logo.

dance and music, because both have the ability to

»» Concept statement, and follow-through

attract young as well as old people. The building

for the remainder of the six spread.

itself came with a rich history of uses and therefore seemed to be the perfect place of a new living-

business card, mocked up.

concept. Moreover, it brought people together— just like dancing.

»» Print brochure + folder + double-sided »» 3D Promotional Item as an extension to the print materials. »» Interactive PDF.

DEVELOPMENT

Logo:

Initial logo sketches to represent Odasse

Asset Creation

The brochureâ&#x20AC;&#x2122;s design is colorful and vibrant, inspired by a disco theme and effect lights. Therefore, the assets were manipulated to match in color and style.

Process of Portrait Composition in Adobe Photoshop

Folder Design Floorplans Music is the Key

First Prototype:

Stay in Touch

»» Opened to the right instead

EWERK | ODASSE | odasse.com | info@odasse.com | +492361182565

of the left. »» Dark color scheme made

Condominium Brochure

—Michael Jackson

"Somebody once said it’s the soul that matters"

fingerprints visible.

to create a smile and what else would be better to connect generations? with others. Music produces feelings of happiness and joy. Every note is able ity. However, it is influenced by the actual living situation and the interaction together. The experience of music does not depend on age, gender or nationalwould end and provides a living space of encounter to bring generations and young becomes bigger and bigger. The Ewerk starts where other projects In today’s world, we live past each other instead of together and the gap of old

of old and young becomes bigger and bigger. The Ewerk starts where other projects would end and provides a living space of encounter to bring generations together. The experience of music does not depend on age, gender or nationality. However, it is influenced by the actual living

Refined Print: »» Uses a lighter color scheme. »» More accurate sleves for the items. »» Die cut for closing the folder.

situation and the interaction with others. Music produces feelings of happiness and joy. Every note is able to create a smile and what else would be better to connect generations?

Music is the Key

In today’s world, we live past each other instead of together and the gap

EWERK

Condominium Brochure

"Somebody once said it’s the soul that matters"

Typography:

Colors:

Couture Bold 85/100

Roboto Bold 18/21

Roboto Medium 8/9

Body

Roboto Regular 9/18

â&#x20AC;¢ List

Music Box:

C = 72 M = 62 Y = 59 K = 74

C=0 M = 73 Y = 64 K=0

C=7 M=5 Y=5 K=0

C=0 M = 79 Y = 40 K=0

Roboto Regular 9/18

Promotional Item

C=3 M = 42 Y = 64 K=0

FINAL DESIGN

Restaurant Identity

Pochteca Chocolate Project Brief

A vendor at the Forsyth Farmers market has been selling their products to all of the local farm to table restaurants. After years of watching their success, they’ve decided it’s time to open their own, framed as a ‘Community Kitchen’.

MINDMAPPING

WORD DEFINITIONS

Characteristics:

Concept Support:

»» • family

»» all the descendants of a common ancestor.

»» • indigenous people (Aztecs)

»» originating or occurring naturally in a particular place.

»» • treasure

»» a very valuable object.

»» • doorstep

»» a step leading up to the outer door of a house.

»» • visionary

»» relating to or able to see visions in a dream or a supernatural apparition.

»» • quality

»» general excellence of standard or level.

»» • exotic

»» of a kind not used for ordinary purposes or not ordinarily encountered.

Final Concept

Deliverables:

Pochteca were the traveling merchants in the Aztec Empire. They run a small but very

»» Company’s logo.

important business because they connected cities and people with each other. It was not

»» Concept statement, and follow-through

unusual for them to travel for months, far away from their homes, to trade luxury goods, ex- changing information or to tell adventurous stories. Cocoa was one of their goods and was a valuable gift which was reserved for the upperclass. Cocoa beans were also called the fruits of the gods and people said they have magical powers. The chocolate café

for the remainder of the six spread. »» Print brochure + folder + double-sided business card, mocked up. »» 3D Promotional Item as an extension to

Thumbnails Layout Layout:

DEVELOPMENT

»» Interactive PDF.

Thumbnails Combination Mark Combination Mark Sketches:

Roughs Combination Mark

Initial Logo Ideas

Combination Mark Roughs:

Pocht eca

Pochteca

Pocht eca Rough Logo Ideas

Pochteca

Final Combination Mark: »» Two arrows direct the path and symboloze two villages. »» The Merchant travells between both.

Thumbnails

Treasure Chest

Package Sketches:

Mockup Mockup 4. EXECUTION Mockup Mockup Treasure Chest

Treasure Chest

Treasure Chest Treasure Chest

Package Development:

Magnets hold the boards in place.

The opening can fit three boards.

Engravings on the backside.

Die cuts on the front.

WEBSITE

Home

About

Reservation

Contact

Pochteca

WE’RE

POCHTECA Welcome to our world of chocolate; a world you have never seen before. Our luxury cocoa products don’t just taste good, no they tell a tasty story beyond everything you know. Is it real or is it fiction? It doesn’t matter because in our temple of chocolate, the boundaries are seamless.

Come and join us for a piece of cake, a hot chocolate or maybe something more exotic like one of our pralines. All products are manufactured at our local Chocolat by Adam Turoni and each individual piece is an artwork in itself.

VISIT US AT…

…OR AT

OUR STORE

THE CAFE

Unlike many other Cafés, Pochteca developed

Every new creation goes through his hands

from the idea of a living community within

and gets carefully checked of taste and look.

Savannah. It grew with the people and so did

Just when a chocolate piece is perfect, it can

its chef Adam Turoni. In his eyes, the people of

deliver its unique taste and its story behind.

Savannah, who make the city such a beautiful

While Adam spends most of his time to find

place, created this café. He just bakes the

new arrangements, which can be first seen in

pastries for it.

one of his chocolate boutiques, his team brings the ideas to life at the café. Fresh pastries and pralines on a daily base.

MORE THAN JUST

CHOCOLATE Central America is the origin of our chocolate. More precisely the areas of today’s Mexico, Guatemala and Honduras. Decades ago, these places were ruled by the Aztec and Maya and even their ancestors planted already cocoa beans on their fields. Grounded cocoa beans, chilli, vanilla and honey made a powerful mix, the Xocolatl. So powerful that it became The Food of The Gods

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PRINT BROCHURE Initial Development:

we’re

experience chocolate in a new way

Pochteca

elcome to our world of

temple of chocolate, the boundaries

chocolate; a world you

are seamless. Come and join us for a

have never seen before. Our luxury

piece of cake, a hot chocolate or maybe

cocoa products don’t just taste good,

something more exotic like one of our

no they tell a flavory story beyond

pralines. All products are manufactured

everything you know. Is it real or is it

at Chocolat by Adam Turoni and each

fiction? It doesn’t matter because in our

individual piece is an artwork in itself.

lexandra Trujillo de Taylor first met Adam Turoni at a

Besides Adam, Alexandra Trujillo de

dinner party in Savannah where he brought a box of self-

Taylor, creates the experience around

“All you need is love. But

made chocolates as a gift. The shy, young millennial understands

the truffles. From the décor, to the

a little chocolate now and

how to create beautiful and tasty truffles, pralines and much more.

displays, to the overall experience of

then doesn’t hurt.”

As a Culinary Institute of America graduate, his vision is to tell a

Chocolate by Adam Turoni. She gives

— C. M. Schulz, American Cartoonist

Chocolat by Adam Turoni

each store a theme and a unique luxury note. The guests need to enter the story at the same time as they enter

feeling of Alice in Wonderland when

Savannah is the perfect location for a

the building. It almost creates the

you walk past the doorstep because

business like Chocolat by Adam Turoni

you find yourself in a whole new

since it already contains a powerful

world far away from the ordinary.

history with traditional and non-tradi-

Every flavour is a new story and every praline a new figure in it. story through flavors. He mixes different ingredients,

tional elements. The location provides

experiments with new flavors and manipulates choc-

the perfect surroundings of mys-

olates in certain ways to create unique characteristics.

tic stories, luxury places and warm

While he does that, he works with traditional tech-

people that create a community.

niques but combines them with modern approaches.

Take the step!

nlike many other Cafes, Pochteca developed from the idea of a living communi-

ty within Savannah. It grew with the people and so did its chef Adam Turoni. In his eyes, the people of Savannah, who make the city such a beautiful place,

entral America is the origin of our chocolate. More

precisely the areas of today’s Mexico,

created this café. He just bakes the pastries for it.

Guatemala and Honduras. Decades

Aztecs and Mayas and even their an-

Every new creation goes through his hands and

ago, these places were ruled by the

cestors planted already cocoa beans

gets carefully checked of taste and look. Just when

on their fields. Grounded cocoa beans,

a chocolate piece is perfect, it can deliver its unique

chili, vanilla and honey made a pow-

taste and its story behind. While Adam spends

erful mix, the Xocoatl. So powerful most of his time to find new arrangements, which

Our Expertise

can be first seen in one of his chocolate boutiques, his team brings the ideas to life at the café. Fresh pastries and pralines on a daily base.

that it became The Food of The Gods.

Second Draft: Monthly Journal by Adam Turoni

Pochteca WE’RE

Pochteca

CHOCOLATE FOR

A CHOCOLATE BOUTIQUE.

Adventurers

Sunday – Thursday : 11am – 06pm Friday & Saturday : 11am – 07pm POCHTECA — A CHOCOLATE BOUTIQUE

elcome to our world of chocolate; a world you have never seen before. Our luxury cocoa prod-

ucts don’t just taste good, no they tell a tasty story beyond everything you know. Is it real or is it fiction? It doesn’t

A UNIQUE TASTE EXPERIENCE.

matter because in our temple of chocolate, the bounda-

323 W. Broughton St. Savannah

ries are seamless. Come and join us for a piece of cake, a

Chocolatat@ymail.com

hot chocolate or maybe something more exotic like one of

www.pochtecasav.com

our pralines. All products are manufactured at our local

+1 912 335 2914

Chocolat by Adam Turoni and each individual piece is an artwork in itself.

MANUFACTURED SINCE 2011

Chocolat by Adam Turoni OUR FLAVORS TELL STORIES.

Besides Adam, Alexandra Trujillo de Taylor,

“All you need is love. But a little chocolate now and then doesn’t hurt.” — C. M. Schulz, American Cartoonist

creates the experience around the truffles.

nlike many other Cafés, Pochteca developed from the idea of a living

community within Savannah. It grew with the people and so did its chef Adam Turoni. In his eyes, the people of Savannah, who make the city such a beautiful place, created this café. He

From the décor, to the displays, to the overall

BE BRAVE

just bakes the pastries for it.

experience of Chocolate by Adam Turoni. She

And take the Step!

gives each store a theme and a unique luxury note. The guests need to enter the story at the same time as they enter the building. It almost

lexandra Trujillo de Taylor first met

creates the feeling of Alice in Wonderland

Adam Turoni at a dinner party in

EXOTIC PLACES & MAGIC FIGURES WAIT FOR YOU.

when you walk past the doorstep because you

Savannah where he brought a box of self-made

find yourself in a whole new world far away

chocolates as a gift. The shy, young millenni-

from the ordinary.

and gets carefully checked of taste and look.

for a business like Chocolat by Adam Turoni since it already contains a powerful history with

sion is to tell a story through flavors. He mixes

traditional and non-traditional

different ingredients, experiments with new

elements. The location provides

flavors and manipulates chocolates in certain

the perfect surroundings of mystic

ways to create unique characteristics. While he

stories, luxury places and warm

does that, he works with traditional techniques

people that create a community.

ENJOY

Our Proficiency

but combines them with modern approaches.

Best Brownies

head out to protect his folk against an enemy to protect it for him. However, during the war, the princes

cret so big and important that it never should

got abducted by the hostile tribe. They wanted to know the

get lost. He knew that he might die during this

secret and tortured her over weeks, but she didn’t say a

war, so he decided to share the secret with the

word. The soldiers became so frustrated that they brutally

girl he loved. She put the secret into her heart

killed the princes.

Difficulty

1. 2.

3. 4.

Her blood seeped into the ground and a grew a gorgeous

80 min (total)

• 1 tsp baking powder

25 min (prep)

• ½ tsp salt • 2 eggs • ¾ cup buttermilk • ½ cup vegetable oil

25 min (prep)

• ⅓ cup unsweetened cocoa

35 min (cook)

• ½ cup all-purpose flour

TASTY WITH ICE CREAM.

Spread batter into prepared pan.

• ¼ teaspoon salt • ¼ teaspoon baking powder • 3 tablespoons butter • 3 tablespoons unsweetened

Bake in preheated oven for 25 to 30 min-

cocoa powder

utes. Do not overcook.

• 1 tablespoon honey

To Make Frosting: Combine 3 tablespoons

• 1 teaspoon vanilla extract

softened butter, 3 tablespoons cocoa, honey,

• 1 cup confectioners’ sugar

Decades ago, these places were ruled by the

While Adam spends most of his time to find

Aztec and Maya and even their ancestors

new arrangements, which can be first seen in

planted already cocoa beans on their fields.

one of his chocolate boutiques, his team brings

Grounded cocoa beans, chilli, vanilla and hon-

the ideas to life at the café. Fresh pastries and

ey made a powerful mix, the Xocolatl. So pow-

pralines on a daily base.

erful that it became The Food of The Gods.

18 min (cook)

pare 12-cup muffin pans with paper liners.

2. Whisk flour, sugar, cocoa, bak-

• ⅔ cup hot strong coffee

and bake until a cake tester

• ¾ cup cocoa powder • 1 teaspoon salt

or until toothpick comes out with some

• 2 cups milk chocolate chips

crumbs attached but no longer wet. For the ganache, melt together the chocolate and about ¼ cup of cream in the micro-

for the top. Place the bowl of melted chocolate in a larger bowl of ice water and beat

25 min (cook)

for a while until fluffy, adding more cream if it gets too thick. Use this for the filling of the layers and then use what you have set aside for the top. Top with chocolate curls.

• ¼ to ¾ cup heavy cream • Chocolate Curls Found on: www.yammiesnoshery.com

Gluten Free!

Cinnamon-Chocolate Fudge

hen Christoph Columbus came to the Island of Guanaja, close to the coast of Honduras, he was

70 years later, around 1519, the

what to do with the beans since they were fully unknown

Spanish conqueror Hernando

for him. However, the natives showed him how to grind

Cortés rediscovered the cocoa

a saucepan of barely simmer-

bean. He allegedly drank the

ing water and mix until the

food of the gods from a golden

chocolate chips have melted and the mixture is smooth. Using a spatula, scrape the

keep his men awake so they could

mixture into the prepared

march a whole day without eating

pan and smooth the top.

anything. Cortés took the cocoa beans — and destroyed the Aztec

CHOCOLATE OF THE AZTEC.

empire. He brought the cocoa to the beans and make a strong drink from them. Columbus

Difficulty

cup and wrote a letter to his king that this powerful drink would

Europe where it got mixed with

until just combined. Add vanilla and salt

didn’t like the taste of it. It was too bitter, too spicy and

honey and sugar to make it sweet-

and beat on medium-high until very light

therefore he didn’t show further interest in the, so highly

er. However, it was not a drink for

min. Let cool in pan for 5 min.

and fluffy, 3 to 4 min. Add cream and beat 1

prestigious beans.

everyone, it was preserved for the

Remove cupcakes to a rack to

min. Frost cooled cupcakes and add sprin-

upper class, the royal family and

cool completely, 25 min.

kles if you like.

the aristocracy.

inserted into centre of a cup-

pans and bake for about 15-25 minutes

TASTY WITH HOT COFFEE.

and vanilla. Whisk in flour

cake comes out clean, 17 to 19

until combined. Divide into prepared cake

65 min (prep)

• ¼ cup strong coffee • 1 tablespoon vanilla

Gradually beat in icing sugar and cocoa on low, scraping bottom and sides of bowl

salt and mix again until combined. Stream

90 min (total)

• 1 cup sugar

Luxury Goods

er on medium, until smooth, 1 to 2 min.

microwave or on the stove top.

use a double broiler. Set some aside to use

COCOA

5. Beat butter in a bowl, using an electric mix-

Add the coffee and vanilla to the eggs and beat until combined. Sift in the cocoa and

wave. You’ll want to turn the microwave

then whisk in buttermilk, oil

ing soda, baking powder and salt in a medium bowl.

3. Whisk eggs in a large bowl,

Found on: www.chatelaine.com

Whisk in hot coffee until it becomes smooth.

4. Divide among prepared cups

in the melted chocolate and butter and beat

til pale and more than doubled in volume.

power down to about 30% and stir often or

a bag of cocoa beans. The European explorer didn’t know

• Sprinkles (optional)

Meanwhile beat together the eggs and sugar for about five minutes at high speed un-

Melt the butter and chocolate chips in the

Times

their hospitality and among other treasures, they gave him

• ¼ cup 35% cream

1. Preheat oven to 350℉ and pre-

TASTY WHEN MICROWAVED FOR 2 MIN.

• 6 eggs

welcome as a friend. The Aztec made him gifts to express

• 2 tsp vanilla

parchment paper.

• 1 cup butter • 1� cups chocolate chips

Icing

Preheat the oven to 350ºF. Grease three to five 8 inch cake pans (depending on how many layers you want) and line with

Difficulty

• 3 cups icing sugar

• ½ tsp salt

• 2 tsp vanilla

Ingredients

• 1 cup unsalted butter, softened • ½ cup cocoa powder, sifted

Makes 24 pc.

Fudge Mountain Cake

Found on: www.allrecipes.com

brownies while they are still warm.

Difficulty

Times

• 2 eggs • 1 teaspoon vanilla extract

fectioners’ sugar. Stir until smooth. Frost

her volition and as red as her blood.

• 2/3 cup cocoa powder

In a large saucepan, melt ½ cup butter. Remove from heat, and stir in sugar, eggs,

• 1 cup white sugar

60 min (total)

1 teaspoon vanilla extract, and 1 cup con-

that cocoa is as bitter as the princes’ sorrows, as strong as

• 1� tsp baking soda

Preheat oven to 350℉. Grease and flour an 8-inch square pan.

and 1 teaspoon vanilla. Beat in ⅓ cup co-

plant from it; the cocoa plant. In the end the legend says

• 1� cups granulated sugar

Times

coa, ½ cup flour, salt, and baking powder.

— Oprah Winfrey, American Media Proprietor

Chocolate Cupcake

Ingredients • ½ cup butter

“The biggest adventure you can take is to live the life of your dreams.”

• 1� cups all-purpose flour

chocolate. More precisely the areas of

deliver its unique taste and its story behind.

LET US SHOW YOU A NEW WORLD.

The legend says that a prince once needed to

Ingredients

entral America is the origin of our

today’s Mexico, Guatemala and Honduras.

Just when a chocolate piece is perfect, it can

tasty truffles, pralines and much more. As a Culinary Institute of America graduate, his vi-

tribe. The prince kept a secret for himself, a se-

Every new creation goes through his hands

Savannah is the perfect location

al understands how to create beautiful and

Sprinkle with salt, if desired.

1. Butter the bottom and sides of an 8 by

8-inch baking pan. Line the pan with a sheet of parchment paper allowing the excess to overhang the sides.

2. In a medium bowl, combine the condensed

Refrigerate for at least 2 hours

Ingredients • 1 (14-ounce) can sweetened

Times 130 min (total)

condensed milk • 2 teaspoons cinnamon • 1 teaspoon vanilla extract

10 min (prep)

• 2 cups chocolate chips

120 min (cool)

• 3 tablespoons unsalted butter

TASTY WITH WARM MILK.

until firm.

• Flake salt (optional)

Found on: www.foodnetwork.com

3. Run a warm knife around the edge of the pan to loosen the

Freezer ready!

fudge and cut the fudge into 1-inch pieces.

milk, cinnamon, and vanilla. Stir in the

chocolate chips and butter. Put the bowl on

mixture until just combined.

Gold Core Cookies

Mint Brownies

Makes 24 pc.

3. Pulse flour, cocoa, baking powder, salt, and

Difficulty

sugars in food processor until mixed. Cut Run machine until fully blended. Add

Difficulty

Crocker™ Supreme original brownie mix • Water, vegetable oil and eggs called for on brownie mix box • ¾ cup butter, softened • 4 oz cream cheese, softened • ¼ cup heavy whipping cream • 4 cups powdered sugar

machine until it is blended and then keep running until dough balls together.

Times

4. Place 1 to 2 tablespoons extra granulated

5,5 h (total)

sugar in a small bowl. Line a large baking

45 min (prep) 25 min (cook)

1. Heat oven to 350℉ (325℉ for

dark or nonstick pan). Grease

TASTY WITH GREEN TEA.

bottom only of 13x9-inch pan

• ½ teaspoon mint extract • 3 drops liquid green food color • ½ cup heavy whipping cream • 1 bag (12 oz) chocolate chips

Makes 36 pc.

Found on: www.tablespoon.com

2. In large bowl, beat softened

butter and cream cheese with electric mixer on medium

3. Meanwhile, in nonstick 2-quart 4. Pour topping over filling; saucepan, heat Topping ingre-

spread to cover. Refrigerate

dients over medium-low heat,

uncovered about 2 hours or

with shortening or cooking

speed until smooth. Add ¼

stirring constantly, until melt-

until set. Before cutting, let

spray. (For easier cutting, line

cup whipping cream; beat un-

ed and smooth. Cool about 10

stand 20 minutes at room tem-

pan with foil, then grease bot-

til blended. Slowly add pow-

minutes or until lukewarm.

perature. For brownies, cut

tom only of foil.) Make brown-

dered sugar; beat until fluffy.

into 9 rows by 4 rows. Store

ie mix as directed on box for

Add mint extract and food

covered in refrigerator.

13x9-inch pan. Cool complete-

color; blend well. Spread over

ly, about 1� hours.

cooled brownies. Refrigerate

1. Heat 2 � cups milk, sugar and salt in a saucepan set over

Difficulty

late liqueur to a small rimmed

• Cocoa powder, for rimming • 2 parts chocolate liqueur, plus more for rimming

plate. Add a few tablespoons Times

• 1 part vodka

2 min (total)

• 1 part half-and-half

2 min (prep) TASTY WITH SALTY PRETZELS.

Found on: www.foodnetwork.com

1. Add a few tablespoons choco-

cocoa powder to another small plate and whisk briefly to break up the lumps. Dip the rim of a Martini glass into the liqueur then into the cocoa.

2. Add the chocolate liqueur,

vodka, and half-and-half to a cocktail shaker filled with ice and shake for a good 20 seconds. Pour into rimmed Martini glass.

medium, stirring until sugar

small tray or plate with parchment paper. In a medium bowl, mix peanut butter,

melted. Remove from heat.

Difficulty

sugars until creamed together. Add vanilla, egg, and salt, and beat until combined. Sift in

scoop heaped teaspoons of filling into little

baking powder and cocoa, beat

balls. Spread them out on prepared tray or

to combine, then add flour and

plate. Once you’ve used all the filling, put

mix until flour disappears.

starch and remaining ½ cup milk. Whisk constantly while quickly adding one-third of hot chocolate mixture. Pour mixture back into the pot and set over medium.

3. Whisking constantly, bring the pudding to a gentle boil and

ens. Stir in vanilla. Refrigerate until set, about 3 hours. Gently stir pudding before serving.

Ingredients • 3 cups 3.25% milk, divided

Times

• ½ cup granulated sugar • ¼ tsp salt

190 min (total)

• 1 cup chopped dark chocolate

10 min (prep)

• 4 egg yolks

180 min (cool)

• ¼ cup unsweetened cocoa

TASTY WITH COOKIES.

• ¼ cup cornstarch • 2 tsp vanilla extract Found on: www.chatelaine.com

8 Servings

butter with peanut butter and

evenly mixed, use a teaspoon measure to

Chocolate Pudding

constantly until chocolate is

2. Whisk yolks, cocoa, corn-

stand mixer: Beat softened

powdered sugar, and salt with a fork; it’s a

cookie portion.

pan. Add chocolate and stir

2. Make cookie with a hand or

little messy but it will come together. Once

dissolves and bubbles start to form around the sides of the

continue to stir until it thick-

Sweet Dream Cocktail

1. Heat oven: To 375℉. Make filling: Line a

the tray in the freezer while you make the

about 1 hour or until set.

Ingredients

Times

peanut butter, egg, and vanilla and run

• 1 box (1 lb 6.25 oz) Betty

DEDICATION This Recipe-Journal is dedicated to the heart warming food community of Savannah, which puts much effort, time and love into the local food production. This journal wouldn't have been possible without all the great support of my our community.

Ingredients • ⅔ cup creamy peanut butter

cold butter into chunks and add to bowl. Ingredients

30 min (total)

• 2 pinches of flaky sea salt

15 min (prep)

• ½ cup unsalted butter

8 min (cook)

• ½ cup granulated sugar, plus

TASTY WITH HOT CHOCOLATE.

sheet with parchment paper. Take a scoop of cookie dough that’s just shy of 2 table-

(for filling the cookie) • ⅔ cup powdered sugar

more to coat cookies • ½ cup dark brown sugar • ¼ cup creamy peanut butter (for cookies dough)

spoons and place it in the palm of your hand. Flatten it with your fingers. Take a

• 1 large egg

peanut butter filling from the freezer and

• 1 teaspoon

place it in the center, and wrap the chocolate dough around, rolling it in your palms until smooth. Roll it in the granulated sug-

5. Bake cookies for 8 to 10 minutes. Let cookies rest and

ar to coat, place it on your prepared baking

set up on baking sheet for 5

sheet and gently flatten the cookie, just

minutes before transferring

slightly, with your fingers.

to cooling rack to cool.

• Vanilla extract • 1� cups all-purpose flour • ⅔ cup cocoa powder • 2 teaspoons baking powder • ¼ teaspoon salt Found on: www.smittenkitchen.com

Final Version: Monthly journal by Adam Turoni

Pochteca We’re

A CHOCOLATE BOUTIQUE.

Pochteca

of chocolate, the boundaries are seamless. Come and join us for a

chocolatat@gmail.com

piece of cake, a hot chocolate or maybe something more exotic like

www.pochtecasav.com 912.335.2914

one of our pralines. All products are manufactured at Chocolat by

C H O COL AT E F OR

Advent urer s

SUNDAY – THURSDAY : 11AM – 06PM FRIDAY & SATURDAY : 11AM – 07PM

Chocolat by Adam Turoni OUR FLAVORS TELL STORIES.

lexandra Trujillo de Taylor first met Adam Turoni at a dinner party in Savannah

where he brought a box of self-made chocolates as a gift. The shy, young millennial understands how to

and then doesn’t hurt.”

nlike many other Cafes, Pochteca developed from the idea of a living community

within Savannah. It grew with the people and so

— C. M. Schulz

did its chef Adam Turoni. In his eyes, the people of Savannah, who make the city such a beautiful place,

Besides Adam, Alexandra Trujillo de Taylor, creates

almost creates the feeling of Alice in

the experience around the truffles. From the décor,

Wonderland when you walk past the

to the displays, to the overall experience of Chocolate

doorstep because you find yourself in a

by Adam Turoni. She gives each store a theme and

whole new world far away from what

a unique luxury note. The guests need to enter the

you are used to.

story at the same time as they enter the building. It

create beautiful and tasty truffles, pralines and much

Adam Turoni and each individual piece is an artwork in itself.

“ All you need is love. But a little chocolate now

Manufactured since 2011

EXOTIC PLACES & MAGIC FIGURES WAIT FOR YOU.

Every new creation goes through his hands and

Savannah is the perfect location for a business like Chocolat by Adam

a chocolate piece is perfect, it can deliver its unique

Turoni since it already contains a

taste and its story behind. While Adam spends most

different ingredients, experiments with new flavors

powerful history with traditional and

and manipulates chocolates in certain ways to create

non-traditional elements. The location

unique characteristics. While he does that, he works

provides the perfect surroundings of

with traditional techniques but combines them with

mystic stories, luxury places and warm

modern approaches.

people that create a community.

heart to protect it for him. However, during the war, the princes

prince kept a secret for himself, a secret so big and

got abducted by the hostile tribe. They wanted to know the secret

important that it never should get lost. He knew

and tortured her over weeks, but she didn’t say a word. The soldiers

that he might die during this war, so he decided to

became so frustrated that they brutally killed the princes.

• ½ cup butter

take is to live the life of your

Preheat oven to 350°F. Grease and flour an 8-inch square pan.

In a large saucepan, melt ½ cup butter. Remove from heat, and

TIMES 60 min (total) 25 min (prep)

stir in sugar, eggs, and 1 teaspoon of vanilla. Beat in ⅓ cup cocoa, ½ cup flour, salt, and baking powder. Spread butter carefully into

— Oprah Winfrey

a prepared pan.

Her blood seeped into the ground and a grew a gorgeous plant

from it; the cocoa plant. In the end the legend says that cocoa is as

bitter as the princes’ sorrows, as strong as her volition and as red as her blood.

• 1½ cups granulated sugar • 2/3 cup cocoa powder • 1½ tsp baking soda • 1 tsp baking powder

TIMES

25 min (prep) 18 min (cook)

• 2 eggs

TASTY WHEN

• ¾ cup buttermilk • ½ cup vegetable oil

MICROWAVED FOR 2 MIN.

• 2 tsp vanilla

• ½ cup all-purpose flour • ¼ teaspoon salt

Bake in preheated oven for 25 to 30 minutes. Do not overcook.

• ¼ teaspoon baking powder • 3 tablespoons butter

To Make Frosting: Combine 3 tablespoons softened butter, 3

• 1 tablespoon honey

tablespoons cocoa, honey, 1 teaspoon vanilla extract, and 1 cup

• 1 teaspoon vanilla extract

confectioners’ sugar. Stir until smooth. Frost brownies while they

• 1 cup confectioners’ sugar Found on: www.allrecipes.com

powder and salt in a medium bowl.

3. Whisk eggs in a large bowl, then whisk in

until it becomes smooth.

INGREDIENTS

• Water, vegetable oil and eggs called for on brownie mix box • ¾ cup butter, softened • 4 oz cream cheese, softened • ¼ cup heavy whipping cream • 4 cups powdered sugar • ½ teaspoon mint extract

25 min (cook) TASTY WITH GREEN TEA.

Makes 36 pc.

1. Add a few tablespoons dark chocDIFFICULTY

• Cocoa powder, for rimming

Found on: www.foodnetwork.com

• ¾ cup cocoa powder

the bowl of melted chocolate in a larger bowl of ice water and beat for a while until fluffy, adding

TASTY WITH

• 1 teaspoon salt

more cream if it gets too thick. Use this for the

HOT COFFEE.

filling of the layers and then use what you have

• 2 cups milk chocolate chips

set aside for the top. Top with chocolate curls.

• ¼ to ¾ cup heavy cream

Gluten Free!

• Chocolate Curls Found on: www.yammiesnoshery.com

Cinnamon-Chocolate Fudge

hen Christoph Columbus came to the Island of Guanaja, close to the coast of Honduras, he was welcome as a friend. The Aztecs made him

taste of it. It was too bitter, too spicy and therefore he didn’t show further interest

DIFFICULTY

70 years later, around 1519, the Spanish

of barely simmering water and

conqueror Hernando Cortés rediscovered the

mix until the chocolate chips have

cocoa bean. He allegedly drank the food of the

melted and the mixture is smooth.

gods from a golden cup and wrote a letter to his

Using a spatula, scrape the mixture

without eating anything. Cortez took the cocoa beans — and destroyed the Aztec empire.

baking pan. Line the pan with a sheet of parch-

mixed with honey and sugar to make it sweeter.

ment paper allowing the excess to overhang.

Add vanilla and salt and beat on medium-high

However, it was not a drink for everyone, it was

to 19 min. Let cool in pan

until very light and fluffy, 3 to 4 min. Add cream

preserved for the upper class, the royal family

for 5 min. Remove cupcakes

and beat 1 min. Frost cooled cupcakes and add

and the aristocracy.

to a rack to cool completely.

sprinkles if you like.

Makes 24 pc.

TIMES 2 min (total) 2 min (prep) TASTY WITH SALTY PRETZELS.

mixer on medium speed until

a little messy but it will come

bottom only of 13x9-inch pan

smooth. Add ¼ cup whipping

with shortening or cooking spray.

cream; beat until blended. Slowly

(For easier cutting, line pan with

add powdered sugar; beat until

foil, then grease bottom only

ents over medium-low heat, stir-

cutting, let stand 20 minutes at

Spread them out on prepared tray

and salt, and beat until combined.

and place it in the center, and wrap the choco-

minutes. Let cookies rest and

of foil.) Make brownie mix as

color; blend well. Spread over

ring constantly, until melted and

room temperature. For brownies,

or plate. Once you’ve used all the

Sift in baking powder and cocoa,

late dough around, rolling it in your palms until

set up on baking sheet for 5

directed on box for 13x9-inch pan.

cooled brownies. Refrigerate about

smooth. Cool about 10 minutes or

cut into 9 rows by 4 rows. Store

filling, put the tray in the freezer

beat to combine, then add flour

smooth. Roll it in the granulated sugar to coat

minutes before transferring to

Cool completely, about 1 hour.

1 hour or until set.

until lukewarm.

covered in refrigerator.

while you form the cookies.

and mix until flour disappears.

and place it on your baking sheet.

cooling rack to cool.

2. Whisk yolks, cocoa, cornstarch and remaining ½ cup milk. Whisk constantly while quickly adding one-third of hot chocolate mixture. Pour mixture back into the pot and set over medium.

3. Whisking constantly, bring the pudding to a gentle boil and continue to stir until it thickens.

Chocolate P�dding DIFFICULTY

INGREDIENTS

• 3 cups 3.25% milk, divided TIMES 190 min (total) 10 min (prep) 180 min (cool) TASTY WITH COOKIES.

• ½ cup granulated sugar • ¼ tsp salt • 1 cup chopped dark chocolate • 4 egg yolks • ¼ cup unsweetened cocoa • ¼ cup cornstarch • 2 tsp vanilla extract Found on: www.chatelaine.com

8 Servings

• Flake salt (optional)

INGREDIENTS • ⅔ cup creamy peanut butter (for filling the cookie) • ⅔ cup powdered sugar • 2 pinches of flaky sea salt • ½ cup unsalted butter • ½ cup granulated sugar • ½ cup dark brown sugar • ¼ cup creamy peanut butter • 1 large egg

fluffy. Add mint extract and food

is melted. Remove from heat.

Sweet Dream Cocktail

CHOCOLATE.

Take a peanut butter filling from the freezer

up the lumps. Dip the rim of a

rimmed martini glass.

TASTY WITH HOT

parchment paper. Take a scoop of cookie dough

creamed together. Add vanilla, egg,

and stir constantly until chocolate

for a good 20 seconds. Pour into

8 min (cook)

in a small bowl. Line a large baking sheet with

teaspoons of filling into little balls.

sides of the pan. Add chocolate

shaker filled with ice and shake

15 min (prep)

until it is blended.

about 2 hours or until set. Before

bubbles start to form around the

and half-and-half to a cocktail

30 min (total)

peanut butter, egg, and vanilla and run again

4. Place 1 to 2 tablespoons extra granulated sugar

saucepan, heat Topping ingredi-

in a saucepan set over medium,

• 3 tablespoons unsalted butter

Found on: www.foodnetwork.com

TIMES

palm of your hand. Flatten it with your fingers.

stirring until sugar dissolves and

• 2 cups chocolate chips

TASTY WITH

DIFFICULTY

machine until everything is fully blended. Add

peanut butter and sugars until

plate and whisk briefly to break

then into the cocoa.

3. Pulse flour, cocoa, baking powder, salt, and butter into chunks and add to bowl. Run the

2. Make cookie with a hand or stand

• 1 teaspoon vanilla extract

Freezer ready!

teaspoon measure to scoop heaped

1. Heat 2 cups milk, sugar and salt

120 min (cool)

• 2 teaspoons cinnamon

cut the fudge into 1-inch pieces.

to cover. Refrigerate uncovered

cocoa powder to another small

10 min (prep)

INGREDIENTS

• 1 (14-ounce) can sweetened condensed milk

WARM MILK.

of the pan to loosen the fudge and

that’s just shy of 2 tablespoons and place it in the

3. Meanwhile, in nonstick 2-quart

130 min (total)

3. Run a warm knife around the edge

mixer: Beat softened butter with

plate. Add a few tablespoons of

2. Add the chocolate liqueur, vodka,

hours until firm.

together. Once evenly mixed, use a

olate liqueur to a small rimmed

martini glass into the liqueur and

4. Pour topping over filling; spread

milk, cinnamon, and vanilla. Stir in the choco-

desired. Refrigerate for at least 2

TIMES

sugars in food processor until mixed. Cut cold

bowl, mix peanut butter, powdered

dark or nonstick pan). Grease

2. In a medium bowl, combine the condensed late chips and butter. Put the bowl on a saucepan

parchment paper. In a medium

sugar, and salt with a fork; it’s

1. Butter the bottom and sides of an 8 by 8-inch

He brought the cocoa to Europe where it got

cupcake comes out clean, 17

and cream cheese with electric

the top. Sprinkle with salt, if

men awake so they could march a whole day

bottom and sides of bowl until just combined.

Gold Core Cookies

into the prepared pan and smooth

king that this powerful drink would keep his

inserted into centre of a

in the, so highly prestigious beans.

2. In large bowl, beat softened butter

For the ganache, melt together the chocolate

broiler. Set some aside to use for the top. Place

25 min (cook)

• 1 tablespoon vanilla

beat in icing sugar and cocoa on low, scraping

1. Heat oven to 350°F (325°F for

crumbs attached but no longer wet.

65 min (prep)

• ¼ cup strong coffee

minutes or until toothpick comes out with some

to about 30% and stir often or use a double

ing: Line a small tray or plate with

45 min (prep)

Found on: www.tablespoon.com

• 1 part half-and-half

• 1 cup sugar

prepared cake pans and bake for about 15-25

Sift in the cocoa and salt and mix again until

You’ll want to turn the microwave power down

and bake until a cake tester

5,5 h (total)

butter and beat until combined. Divide into

Melt the butter and chocolate chips in the

and vanilla to the eggs and beat until combined.

and about ¼ cup of cream in the microwave.

to grind the beans and make a strong drink from them. Columbus didn’t like the

medium, until smooth, 1 to 2 min. Gradually

combined. Stream in the melted chocolate and

more than doubled in volume. Add the coffee

90 min (total)

CHOCOLATE OF THE AZTECS.

5. Beat butter in a bowl, using an electric mixer on

TIMES

• 1 bag (12 oz) chocolate chips

• 1 part vodka

• 6 eggs

Cocoa

• sprinkles (optional)

Meanwhile beat together the eggs and sugar for about five minutes at high speed until pale and

you want) and line with parchment paper.

microwave or on the stove top.

1. Heat oven: To 375°F. Make fill-

• ½ cup heavy whipping cream

• 2 parts chocolate liqueur, plus more for rimming

Preheat the oven to 350ºF. Grease three to five 8

inch cake pans (depending on how many layers

TIMES

• 1 cup chocolate chips

Luxury Goods

• ¼ cup 35% cream

DIFFICULTY

• 3 drops liquid green food color

INGREDIENTS

• 1 cup butter

since they were fully unknown for him. However, the natives showed him how

Mint Brownies • 1 box (1 lb 6.25 oz) Betty Crocker™ Supreme original brownie mix

honey made a powerful mix, the Xocolatl. So powerful that it became The Food of The Gods.

of cocoa beans. The European explorer didn’t know what to do with the beans

• ½ tsp salt

4. Divide among prepared cups

their fields. Grounded cocoa beans, chili, vanilla and

pralines on a daily base.

gifts to express their hospitality and among other treasures, they gave him a bag

• 2 tsp vanilla

muffin pans with paper liners.

2. Whisk flour, sugar, cocoa, baking soda, baking

even their ancestors planted already cocoa beans on

brings the ideas to life at the café. Fresh pastries and

DIFFICULTY

INGREDIENTS

olate. More precisely the areas of today’s

these places were ruled by the Aztecs and Mayas and

first seen in one of his chocolate boutiques, his team

Fudge Mountain Cake

ICING

1. Preheat oven to 350°F and prepare 12-cup

mixture until just combined. Whisk in hot coffee

Found on: www.chatelaine.com

• ⅓ cup unsweetened cocoa

35 min (cook)

ICE CREAM!

• ½ cup cocoa powder, sifted

Makes 24 pc.

buttermilk, oil and vanilla. Whisk in flour

• ⅔ cup hot strong coffee

• 1 teaspoon vanilla extract

• 1 cup unsalted butter, softened

80 min (total)

• ½ tsp salt

• 2 eggs

• 3 cups icing sugar

DIFFICULTY

• 1½ cups all-purpose flour

• 1 cup white sugar

TASTY WITH

are still warm.

Chocolate Cupcake

INGREDIENTS

entral America is the origin of our choc-

Mexico, Guatemala and Honduras. Decades ago,

of his time to find new arrangements, which can be

LET US SHOW YOU A NEW WORLD.

DIFFICULTY

“The biggest adventure you can

INGREDIENTS

Our Proficiency Enjoy

Best Brownies

share the secret with the girl he loved. She put the secret into her

out to protect his folk against an enemy tribe. The

gets carefully checked of taste and look. Just when

more. As a Culinary Institute of America graduate,

The legend says that a prince once needed to head

And take the Step! Be brave

created this café. He just bakes the pastries for it.

his vision is to tell a story through flavors. He mixes

dreams.”

never seen before. Our luxury cocoa products don’t just

Is it real or is it fiction? It doesn’t matter because in our temple

323 W. Broughton St. Savannah, Ga 31401

elcome to our world of chocolate; a world you have

taste good, no they tell a flavory story beyond everything you know.

POCHTECA — A CHOCOLATE BOUTIQUE

• 1 teaspoon Vanilla extract

5. Bake cookies for 8 to 10

• 1 cups all-purpose flour • ⅔ cup cocoa powder • 2 teaspoons baking powder • ¼ teaspoon salt Found on: www.smittenkitchen.com

Interchangeable Cards: As part of the cafe’s experience, the menu is hidden in a treasure chest and can be accessed by sliding out the acrylic frames. The menu itself is printed with a transparent background and held into place by magnets which allows an easy replacement once the menu gets updated.

Pochteca

Pochteca Ice Cream Selections

Chocolate Drinks

Hot Gourmet Drinks

Hot Desires • • • • •

Dark Chocolate Cream White Chocolate Cream Chocolate Coffe Bean Angel's Food with Cocoa Chocolate Raspberry

4,90 $

Caramel Mocha

4,50 $

Coffe Mocha

4,90 $ 4,90 $

Cold Treasures • • • • •

• • • •

Caramel Latte

4,20 $

Vanilla Latte

4,30 $

Caffe Latte

4,50 $

English Toffee Latte

4,90 $

Cappuccino

Soft Drinks Coke Pepsi Sprite Fanta

Caramel Macchiato Chilli Chocolate Latte

Iced Chocolate Iced Vanilla Chocolate Arctic Chocolate Coffe Cinnamon Cocoa Mix Cocoa Hazelnut on Ice

Every chocolate drink is served with one of our housemade, ovenfresh cookies. Whipped cream can be purchased for extra 0,50$.

• • • •

White Chocolate Mocha

Espresso Dark Roast American Style

Assorted Teas Spezi 7 Up Teki Mirinda

Soft Drinks are served in 20 oz. bottles.

• • • •

small 2 oz.

medium 3 oz.

large 5 oz.

3,90 $

4,90 $

5,80 $

3,30 $

4,30 $

5,70 $

4,80 $

3,80 $

4,30 $

3,30 $

4,30 $

3,30 $

4,80 $

3,80 $

4,30 $

3,30 $

4,00 $

3,00 $

4,20 $

3,20 $

4,80 $

3,80 $

4,80 $

3,80 $

4,20 $

3,20 $

4,20 $

3,20 $

2 oz. 1,90$ | 3 oz. 2,50$ | 5 oz. 3,90$

Green Fruits Apple Cinnamon Mint-Lemon Sweet Strawberry

• • • •

Dark Secret Mix Fruit Punch Chamomile Vanilla Eucalyptus Orange

• • • •

Queen's Vanilla King's Chocolate Strawberry Star Lemon Traveller

5,70 $

Waffle Builder

5,20 $

Dough

5,20 $ 5,70 $ 5,20 $ 4,90 $

• • • •

Base

5,70 $

• • • • • •

5,70 $ 5,10 $ 5,10 $

• • • •

Select your own dough, the base of your choice and up to three topings.

Our housemade creams add the right flavor to your waffle. Choose one or combine two, to create a fantastetic experience.

Selected Ice Cream Chocolate Mousse Strawberry Mousse Hot Cherry Cream Lemon Cream Crushed Pralines

Toppings

• Chocolate Fudge • Strawberry Fudge • Cherry Cream • Whipped Cream

• Coconut Sauce • Dark Mousse • Banana Splits • Hazelnut Cream

2 Toppings 8,90$

EXTRAS

At Pochteca we value quality and fair trade, thus, we get most of our ingredients from local businesses in Savannah. Besides that we are part

Almond Dream Hazelnut Vision Dark Mousse Mint Chocolate

Cakes

Vanilla Cream Chocolate Dream Cinnamon Baked Exotic Lemon

5,10 $

1,90$ / Scoop

3 Toppings 10,90$

of a grwing community with the goal to create more sustainable and healthier products.

local specialties

Chocolate

The Merchant

• • • •

A combination of hot chocolate mousse, fresh strawberries and a creamy caramel topping.

Chocolate Cream Chocolate Mousse Butter Cream Dark Cookiedough

8,90$

Fruit

The Queen's Ruby

• • • • •

Dark cocoa mousse praline. Coated with chocolate and filled with a chilli raspberry stuffing. Optional with vanilla ice cream.

White Raspberry Strawberry Cream Chocolate Cherry Apple Dream Mango Pie

11,90$

Exotic

The King's Secret

• Dark Chocolate • Golden Tiramisu • Chilli-Cocoa Cake

Hazelnut cocoa praline with a nougat fill and hazelnut topped. Comes with chocolate mouse and hot cherries.

3,90$ / Piece

11,90$

FINAL DESIGN

5. Postcards:

Pochteca

“My mom always said life was like a box of chocolates. You never know what you’re gonna get.”

“Happiness is only a cupcake away!”

— Forrest Gump

— Luzdelaluna.com

Design #1 5.8 x 4.1 inches

Design #2 5.8 x 4.1 inches

Business Cards:

Pochteca

323 W. Broughton St.

pochtecasav@gmail.com www.pochtecasav.com

Adam

Turoni

Front 3.5 x 2 inches

912.335.2914

Back 3.5 x 2 inches

Paper Sample Booklet

Neenah Mission Project Brief

Following your choice of paper line, and keeping in mind various production techniques, you will need to conceptualize its promotion. The audience will, for the most part, be designers who need to produce printed pieces, and therefore pick up sample booklets from print shops to see how the ink/special effects reproduce on different types of paper stock.

ATTRIBUTE LIST

Neenah Paper and Storytelling: »» Colorful

»» Space

»» Atlantic

»» Open Minded

»» Alien

»» Water

»» Colorful

»» Moon

»» Sun

»» Adventure

»» Smooth

»» Stars

»» Explorer

»» Shiny

»» Black Holes

»» New Worlds

»» Quality

»» International

»» Science

»» Expedition

»» Paper

»» Earth

»» Design

»» North Pole

MINDMAPPING

Final Concept

Deliverables:

An artistic adventure takes the reader on a trip to space. As one of

»» Paper Sample Booklet.

the crew members of the NeenahX you will have to find a way to

»» A variety of folds and die cuts.

paint the moon. The paper saple booklet contains an absurd story

»» UV Varnishes.

with lots of details related to design professionals who might find themselves somewhere within the journey.

Cover Options:

Mission BrieďŹ ng

Mission Briefing BOOSTER A61 B65

TRIGGER ON

ID 0052

OFF

X86

Mission Briefing CODE BLACK MISSION REPORT

DEVELOPMENT

ASSET CREATION

Crew-Deck

IDC

IV III II

ICC

FLATBED PRINTING

Process: The flatbed printer allowed to print doublesided large sheets of paper which was necessary to establish certein fold without taping the pages together. Moreover, it applied a spot gloss on highlighted design elements.

Initial Development:

CODE BLACK MISSION REPORT BOOSTER A61 B65

TRIGGER ON

ID 0052

OFF

X86

AIN

Mission Briefing

Mission Brief The Mercury Project

TOP SECRET

APPROVED BY THE INTERNATIONAL DEFENCE COUNCIL

01. Welcome Cadet

STATUS ID: 450231

***** Do not copy or distribute any information of this document! *****

Name:

***** ********

Alias:

Don Jon

Unit:

Support

Status:

Cadet

Clearance:

Black

Credentials:

We send you on this mission because we think that

Goverment Statement:

scan the code below to obtain full access.

This briefing includes important information about your upcoming space mission in

“As the president of the International Defence Council, I want

sector B12. Read it carefully and familiarize yourself with the ship and the crew, from

to congratulate you on your first mission. My personal thanks

now on they will be your life insurance out there. On the next pages, you will learn

goes to you and your family for acting confident, selfless and

more about the goals of this mission as well as the dangers. Please be aware that this

with pure heart! Your nation needs you in these dark times and

document contains top-secret information and is only allowed to be accessed with a

we put our trust in your excelent leadership capabilities. May

you are an excellent addition to our team! Your in-

code black clearance. For further questions, please consult the commanding officer

God be always with you and your crew!”

tuitive assessment of unforseen events make you

on board. Good luck!

— Bradford Pine, President of the IDC

to a valuable member. This trip requires excellent improvisation talents such as you.

IDC

This document is strictly private, confidential and personal to its recipients and should not be copied, distributed or reproduced in whole or in part, nor passed to any third party.

CODE BLACK CLEARANCE ONLY

MACHINE CODE: 8688 9218 7368 0010 0028 0000 0183 - 86

! Channel M21

02. The Mercury MIssion

The Mercury Project

Last week, one of our satellites in the

If you fail, we will lose the entire Mercury System which makes

geostationary orbit, above the Mercury

our trading routes vulnerable for assaults! We chose you for this

Checklist:

Quadrant B12, detected several uncon-

mission since you showed excellent test results at the academy!

» Make yourself familiar with the

ventional heat signatures. As you know, Attention

Mission Briefing and the ship.

“We do not fear the unknown.

this is not too unusual for an orbiter

» Report to the commanding officer

We fear what we think we know about the unknown.”

this old; the systems sometimes record corrupted data. However, our technical

Ms. Decker on deck V. » Get your space suit and the other

—Teal Swan

emergency team could not find any is-

IDC

required equipment for an EVA.

Your crew will consist of the best people we could find beyond

» Have dinner on deck II.

sors. We sent them to replace the whole

the delta quadrant: men and women with experience, know-how

» Attend the crew meeting at 0900 to

transmitter unit and as far as we know,

and courage. On the next pages you will find more information

they were successful. Towards 1200 ET,

about your team. Please make yourself familiar with them and

in other words, one hour later, we lost all

report yourself to the commanding officer.

sues with the recorder or any of the sen-

get further information and to meet the rest of your team. » Enjoy your evening.

contact to the whole team. Now you come into the game! We need you to find out what happened in B12! We don’t have contact to the outer sector anymore because something is blocking our radio transmissions. Whatever it takes, you need to save the black boxes and bring them to us, so we can reconstruct what happened to the crew.

03. Crew Members There are 340 people on this space shuttle. In other words, we

Your Cabin:

are at the upper limit of our capacities and everyone need to strictly follow the rules and guidelines on board to avoid chaos.

CREW ID: 97722660011

Channel C97 The Mercury Project

Alias:

Ms. Kendra Bowman

Status:

Starfleet Commander

Description:

IDC

Kendra Bowman joined the special operation team as a teenager and gained lots of honor during the first Mars Mission. Her leadership skills are outstanding.

However, you won’t see most of the crew since you will operate within the inner circle: scientists, engineers and first contact specialists build the team with you. You will recognize them on their

Alias: CREW ID: 97762368591

status black emblem.

Checklist:

Crew-Deck

» Report to the Starfleet Commander on Deck V and get further instructions about flight schedule. » Go to the Hospital Ward and get a medical checkup. Report your results to the Officer on duty.

machines. You will barely see him. However, his technical expertise is

CREW ID: 97765668892

he will introduce you to our weapon

systems and the hyperdrive.

Ivan Moodi spends most of his time

essential for our success.

III

» Meet the Technial Officer on Deck I,

IDC

Technical Officer

Description:

on Deck I where he maintains our

» Get full ABC protection.

Mr. Ivan Moodi

Status:

» The Biotech-Team will wait for you on Deck I. Familiarize yourself with

Alias:

Dr. Kenneth Winston

Status:

Biotech-Specialist

Description:

Dr. Kenneth Winston is one of the

IDC

most competent biologists you will ever meet. He invented the cancer treatment as we know it today, thus he saved many lifes.

possible hazardous events.

04. Alpha Centauri Cockpit: Whenever you need the commanding officer, you will find her here on deck V. From here, she has control over the whole shuttle! She is also one of the few people

This is your spaceship. We call it Alpha Centauri since it was

who can activate our emergeny defence system (EDS).

made for interstellar space missions. Missions beyond the hoAttention

rizon into galaxies far away from what we know. Therefore, you

» Alpha Centauri is the closest star

guessed it, it has the newest technology on board. Some of the

system to the sun and therefore a

equipment is still in the early development stages, so be careful

good starting point for interstellar

what you do with it.

journeys. Moreover, it has high po-

Command Center: This will be your main workspace on deck V. Here we collect all

tential to have extraterrestrial life.

information and analyze the data from outside. Our computer clusters allow us to

“Once a year, go someplace you’ve never been before”

gather data in real time which gives us the ability to react in just seconds. This can become very crucial for our mission and is the reason why we have you in our team!

—Dalai Lama Our fusion reactors create energy for the entire ship and save it

But don’t worry, our backup systems run

withsomething that we call “organic batteries”. You don’t need to

on a regular cesium base and keep the

know the details. However, you should know that this procedure

important sections of the ship and the

is still experimental which causes blackouts from time to time.

orbiter online.

Deck II–IV: These decks are open to everyone since they mainly contain the crew cabins and offices. You will find the kitchen, a laundry shop and the doctor

Deck I: This should be uninteresting for you since you are not one of the mechanics. Here all our hyperdrive components come together to move the shuttle .

in the bottom section of the shuttle. Furthermore, there are some free time activ-

IDC

ities on deck III, you are welcome to use Attention

them whenever you are not on duty.

THIS DECK REQUIRES ABC PROTECTION AND IS ONLY TO ENTER BY STAFF.

! Channel H1

05. Hazardous Events

The Mercury Project

The IDC standards for this mission require you to fully understand the risks and dangers on board of Alpha Centauri. This is basic knowledge for everyone in the Starfleet. However, we want you to refresh your knowl-

Attention » In case of an emergency stay calm

edge and make sure that you are prepared in case of an emergency. In this briefing we will just address the main components. Later on, the biotech-team and Dr. Kenneth Winston will discuss everything more detailed

The Alpha Centauri produces enegergy

with you.

through an experimental technology. You already know that we use a fusion reactor but you also have understand the risks of this project. Two components, biological and nuclear, meet under high pressure to produce enegery. Therefore it is very imprtant that the whole system runs on

Toxic: Be aware of toxic gas-

Corrosive: You will find a lot of

ses, especially near the water

chemicals on Deck V. The team

filters and the chlorine pumps.

uses them for our researches

We use them to refine our wa-

but most of them are very dan-

ter and oxygen.

gerous.

a steady temperature. Otherwise we will loose complete controll.

and don’t panic. Press one of the alert buttons on the corridors. If you are in a room or a laboratory, you will find the alert button next to each bulkhead. » Call the command center, if not already done, on chnannel H1 to report the problem. » Report your current position on board and trigger a GEO-Signal. » What kind of emergency do you have? Do you need a biohazard or ABC team to solve the problem? » Are there people around you who

Explosive: Gas bottles, pres-

Harmful: Deck I is extreme-

Extremely Flammable:

sure suits, antigravitation

ly harmful for you if you dont

A fire on board causes fatal con-

modules. All of them have in

wear the right eqipment. The

sequences and we would have

common that they are highly

reactor produces radiation

to abord the whole mission.

explosive. Be careful!

which will cause death.

Therefore be careful!

need help? If so, how many? » Are you injured or can you move out of the danger zone? » Go to room

DV12 to seek shelter!

Finalized Version:

Mission Brief

Ignition Sequence Starts

01. WELCOME CADET

Operation White Moon

STATUS ID: CMYK

NAME:

******* ****

ALIAS:

Emily Fried

CLEARANCE: CREDENTIALS:

A kn o w le d g e m e n t:

Branding Cadet Purple

scan to obtain full access.

Excellent Graphic Design combined with high color accuracy and the eye for design. Member of the award winning ﬂuid team with a strong sense for branding and the use of drop shadows.

This document is strictly public, not conﬁdential and not personal to its recipients and should be copied, distributed or reproduced in whole or in part and passed to any third party.

“As the Master Painter of the International Color Council,

g in om pc ru ur e ou yo riz ty be ilia ou m ill ore ab w fa m d ey on be rn an e th on a ati as le lly ati on rm le fu or ill fo rm .P w re ow .F . fo n u ca t in ers on ard yo it t in an om ng ati d s, bo rt re da , fr n rm ea ge ec po e w fo ro .R pa th p-s in cre ce s im 12 xt to as e le de ll ne rC in oﬃ th ab e e g d clu w cto ail nta th in an din se av as n co ip ng n in an all .O ot io sh n m eﬁ e io sn m iss ere are bri th m co iss oe sh is h t th e is m it td to Th e th th ou w d en e ac of ult m de elf nc sp ns cu als en ra urs co m do su go yo e m in is e as co th t th life re ple at ou s, th hly ab on are hig sti aw it’s ue d rq an he rt fu

UNIT: STATUS:

I want to congratulate you on your ﬁrst mission. My

personal thanks goes to you and your brushes for acting conﬁdent, selﬂess and with pure heart! Your nation

needs you in these grey times and we put our trust in

your excelent design capabilities!” — Photoshop Philip

02. WHITE MOON For millions of years, mankind lives on planet replicating the cyan-liquid. The biggest

Checklist:

earth, but as you probably already know, the problem was to ﬁnd a surface with suitable

» Check the accuracy of your swatch-

times of pure, vibrant views come to an end. conditions. We picked the moon because its

es before you leave the room.

Achromatic hues overlay our nature white ground seems to be most promising and become an emerging problem

» Make sure to always carry a brush,

for all organisms living on our planet.

“We do not fear the unknown. We fear what we think we know about the unknown.” —Teal Swan

We call it the blue planet because most of its surface is ﬁlled with a liquid which, when

ICC

zoomed out, appears to have a big number of

72pt or larger, with you. » Pick up your coat and some other required equipment for an EVA.

cyan particles. Life without it would be

» Have dinner on deck II.

when it comes to overlays. A paint bucked unthinkable. Cyan is essential for our satellite is already on its way to distribute

» Attend the crew meeting at 0900 to

well-being and all experiments with the cyan, but we need your help to get the right

get further information and to meet

liquify tool failed. Not even our ray tracing arrangements of magenta and yellow.

the rest of your team.

models could perform a simulation close to what we would call “reality”.

» Enjoy your evening.

However, there is a solution! Our scientists at the International Color Council developed a method to create new biospheres by

C he c k li st: » Report to the Starﬂeet Commander

Lift Off

this is not a sign

03. CREW SPACE

on Deck V and get further instructions about the ﬂight schedule. » Go to the Hospital Ward and get a

We are at the upper limit of our capacities and everyone

medical checkup. Report your re-

need to strictly follow the rules and guidelines on board

sults to the Oﬃcer on duty.

Reduce Noise. Scientists, engineers and ﬁrst contact

» Get full CMYK protection. » Meet the Technial Oﬃcer on Deck

with the team through the Artistic Sun Service. It will help you to exchange information as well as assits and

paint system and the hyperdrive.

artefacts that you mmight ﬁnd on the moon.

04. LIGHT SPEED

R GB S pe ed

Color Space

specialists build a team with you. You will recognize them by their fashionable outﬁts. Please coordinate yourself

I, he will introduce you to our spray

Rores ese perum soluptatur sit eturepro magnienestia nes et que etur, qui doloreriat endusae eost, consequi inctis estrumquam, voluptatium explacc aeperfernate liate

“Once a year, go some place you’ve never been before.” —Dalai Lama MAX SPEED: CAPACITY:

Ima Gina Tion 1

RGB+ 12 Columns

cuptaerum illendisin non

SPACE:

8.875 x 8

comnihicil il estem. Itatias

NAME:

NeenahX

am quo cus voloreicilia nus doluptaturis qui odis et endenda erovit lat harum quaepedi sunderferit moluptaquia idenis ut quae lant doleserunt eseque

05. COLOR WHEELS Important: Evenderum archiliquam intiistias explibus con cum faciae vel modipsa sero to blam, cus. Obistrum sus nusdaes ciderio repratem quo essequibus deniendus qui simagnis derum di di ommolore simagni dipsa derchit dolore et eaquo oditaqui ut parum ant. Pisciis accae et molupta sum nem et landa delias etus.

Checkl ist: » Check the accuracy of your swatches before you leave the room. » Make sure to always carry a brush, 72pt or larger, with you. » Pick up your coat and some other required equipment for an EVA.

“Non est ad astra mollis e terris via” —Seneca There is no easy way from the earth to the stars

Project Brief

Emergency situations require fast actions to help the patient in the

»» To develop a product that bridges the

User Experience Design

Responder Service Our Goal

best possible way. However, ambulances can take up to nine minutes

time from when an ambulance is called,

to arrive at the location. Thus, the critical moments in an emergency

to the time they arrive on location.

are being left to the wayside.

SECONDARY RESEARCH Topics: »» Understanding the Rescue Chain. »» Looking into other Emergency Applications (also non medical). »» Psychology of First Aid Responders (people’s reaction in stress situations). »» Emergencies in comparison: urban, non-urban. »» How to become a certified First Aid Responder (qualifications and training). »» What are the settings of emergency situations? »» What is happening? »» How does it happen? »» Where does it happen? »» Who is helping/not helping? »» Ambulances can take up to 9 minutes, but how often do they take longer? »» How often do ambulances come too late? »» What are the difficulties of driving an ambulance car, what could slow it down?

PRIMARY RESEARCH Interviews: »» Scared to be in the way of more professional people. »» Scared to mess up or hurt the patient. »» Something that helps people while they are waiting for an ambulance. »» Doing something to not feel useless. »» Knowing that it’s right to not do anything gives comfort. »» Uncomfortable because doesn’t remember the correct steps.

17 Non-Professionals

5 Professionals

»» Voice Instructions rather than text. »» Felt that ambulance took 30 minutes to come.

Surveys: »» 51% Are Not Certified »» 49% Are Certified

»» 81% Never Performed CPR »» 19% Performed CPR

»» 72% Would Perform CPR »» 19% Would Not Perform CPR

»» Don’t see the importance of a certification. »» Are scared to forget the correct procedure. »» Don’t want to hurt the patient. »» Overwhelmed with the responsibility.

45 Participants

AFFINITIZATION

140+ Datapoints

How might we… …reach the right people?

…locate those who are involved?

…guide through the correct steps?

…distribute the tasks?

…reduce the feeling of waiting?

…quickly analyze the situation?

…raise awareness?

…create a feeling of security?

…bring structure to the situation?

…fortify emotional support?

IDEATION Crazy Eights:

CONCEPTION

PERSONAS

PROTOTYPING Paper Prototypes:

Paper Prototypes:

Mid-Fi Prototypes:

��

First aid Online course is 30% sales for CPR certified user!

��

We are giving free 4 smart band-aid for CPR certified user first time!

��

Service Diagram: Mobile Application

Motivations

IoT

• Friends/Family recommendations •Workplace requirements •Community use

Drone Service

Certiﬁcations

IoT

Wearable

FINAL PROTOTYPE

Smart Band Aid: »» Connects to the App, to Ambulance and Hospitals. »» Sends patient’s live data. »» Fits easily into a wallet.

User Experience Design

Fluid Data Privacy Mission Statement

According to surveys conducted, people believe companies sell their data and use it for targeted advertisements and are most afraid of their data being used to steal their identity and their property. The app will bring light to this issue by creating an impactful PSA style application to raise awareness through various elements including strong visuals, infographics, animations and targeting personal information already made accessible to the internet.

MINDMAPPING

DEVELOPMENT

2. User Flow:

SELECT PHOTO

PSA ANIMATION

INFO GENERATION ANIMATION

SETTINGS

INFO NETWORK SHOWING CONNECTIONS AND RELATIONS

ALLOW ACCESS TO LOCATION

DISPLAY INFO YES

TYPE NAME

HOMETOWN GENERATED

SELECT HOMETOWN

LESS SPECIFIC SEARCH RESULTS

LOCATION

INTERESTS FAVORITES

CONTACT INFO

IN DEPTH CAT EXPLAIN

PHONE CRASHES

FINAL STATEMENT

PICTURES

FRIENDS FAMILY

PROTOTYPING Lo-Fi Prototype:

Type Your Name

select your image

location 23%

78%

14% Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

type your name

type your home town

FINAL PROTOTYPE