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Santa Monica Embraces Safe Sidewalk Vending By Santa Monica Mayor Sue Himmelrich idewalk vending has been in the spotlight recently and, with livelihoods at the forefront, it’s understandable why. For more than 30 years, Santa Monica has supported vending and has had vending programs in place to create viable pathways for small business owners to thrive through food trucks, licensed carts on the Pier and Third Street Promenade, and stalls at our famous farmers markets. In 2019, the State of California decriminalized sidewalk vending through SB 946 and we quickly went to work building a program that incentivized sidewalk vending through a low-cost program that eliminated some of the common barriers to permitting, including an insurance waiver. We engaged with vending advocates and sidewalk vendors, soliciting their feedback to help shape the program and develop bilingual
outreach aimed at supporting sidewalk vendors through our permitting process. It has been nearly three years since we launched that program and we have more than 100 permitted sidewalk vendors operating in our city –a number on par with the much larger City of Los Angeles. Since the program’s inception, our code enforcement officers have shared thousands of bilingual fliers, always leading with education and outreach, contributing to an accessible and inclusive program that has been acknowledged as such by both advocates and permitted sidewalk vendors. Santa Monica continues to expand economic opportunity for all. We are a community that has prioritized equitable economic recovery from the pandemic. We invest in programs that ensure that historically marginalized communities have real pathways to entrepreneurship. In addition to our
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